Digital Marketing PPT
DIGITAL MARKETING KEYPOINTS What is digital marketing? Benefits of Digital Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM, PPC) Social Media Marketing (SMM)
2
DIGITAL MARKETING Digital marketing or internet marketing in simple terms is a marketing technique that promotes your online business, that is through various platforms and resources provided by large giants such as Google, Bing, etc.
3
BENEFITS OF DIGITAL MARKETING
4
5
SEARCH ENGINE OPTIMIZATION Search Engines Optimization (SEO) is the practice of
achieving targeted traffic to a website from organic formations of a search engine. Common SEO tasks include the creation of high quality content, optimizing content around specific keywords and creating backlinks.
6
ORGANIC AND PAID RESULT
7
SOCIAL MEDIA MARKETING Social Media Marketing (SMM) is a type of Internet marketing, that use social networking sites as a marketing tool. SMM aims to create content that users will share with their social network to help the company to increase the presence of their business.
8
BENEFITS OF SMM SMM
Increase Brand Awareness
More Inbound Traffic
Improve Search Engine Ranking
High Conversion Rates
Improve Brand loyalty
9
SEARCH ENGINE MARKETING SEM, or Search Engine Marketing, have the task of using paid strategies to increase search visibility. First, search marketing was a term used to describe both Search Engine Optimization (SEO) and paid search. But now it almost always means only paid search marketing .
10
BENEFITS OF SEM SEM
Increase The More Traffic
Long Term Positioning
Targeted Traffic
Cost Effective
Raise Brand Awarness
11
Thanks! For Any questions? +91-7290094008
[email protected] www.aanhaservices.com
12