DIGITAL MARKETING KEYPOINTS What is digital marketing? Benefits of Digital Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM, PPC) Social Media Marketing (SMM)
DIGITAL MARKETING Digital marketing or internet marketing in simple terms is a marketing technique that promotes your online business, that is through various platforms and resources provided by large giants such as Google, Bing, etc.
BENEFITS OF DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION Search Engines Optimization (SEO) is the practice of
achieving targeted traffic to a website from organic formations of a search engine. Common SEO tasks include the creation of high quality content, optimizing content around specific keywords and creating backlinks.
ORGANIC AND PAID RESULT
SOCIAL MEDIA MARKETING Social Media Marketing (SMM) is a type of Internet marketing, that use social networking sites as a marketing tool. SMM aims to create content that users will share with their social network to help the company to increase the presence of their business.
BENEFITS OF SMM SMM
Increase Brand Awareness
More Inbound Traffic
Improve Search Engine Ranking
High Conversion Rates
Improve Brand loyalty
SEARCH ENGINE MARKETING SEM, or Search Engine Marketing, have the task of using paid strategies to increase search visibility. First, search marketing was a term used to describe both Search Engine Optimization (SEO) and paid search. But now it almost always means only paid search marketing .