ow! Momo Franchise Cost: A Complete W Guide for Aspiring Entrepreneurs ith India’s booming fast-food market and rising demand for innovative quick bites, many W budding entrepreneurs are searching for profitable franchise opportunities. One name that frequently emerges in the conversation isWow! Momo.Known for revolutionizing traditional momos into a fast-food sensation, Wow! Momo is a leading brand in the Indian quick-service restaurant (QSR) space. If you're exploring investment avenues, understanding theWow! Momo franchise costand business model is crucial for making informed decisions. In this detailed guide, we’ll cover everything you need to know about owning a Wow! Momo franchise — from cost structure and investment breakdown to requirements, expected ROI, and brand benefits.
Introduction to Wow! Momo ounded in 2008 by Sagar Daryani and Binod Homagai, Wow! Momo has transformed the F humble momo into a high-value fast-food item with nationwide appeal. Starting from a small kiosk in Kolkata, the brand has grown into a major QSR player with over 600 outlets across India as of 2025. It offers a wide variety of momos, including steamed, fried, pan-fried, schezwan, butter masala, tandoori, and even chocolate momos. he brand also owns Wow! China and Wow! Chicken — diversifying its menu and consumer T reach. With a strong brand identity, affordable pricing, and a loyal customer base, Wow! Momo is a great choice for franchise investors seeking steady growth in the food business.
Why Choose a Wow! Momo Franchise? efore diving into the cost, let’s explorewhy Wow! Momo is an attractive franchise B investment: ● E stablished Brand Reputation: Trusted name in theIndian QSR industry with strong brand recall. ● Innovative Menu: Unique momo variations and fusion recipes keep the brand fresh and exciting. ● L ow Operational Complexity: Quick service format, limited menu complexity, and standardized processes make operations easier. ● S upport System: Comprehensive franchise support including location selection, staff training, and marketing. ● R apid Expansion: Aggressive growth strategy with presencein malls, airports, food courts, and high streets.
Wow! Momo Franchise Cost in India – 2025 Initial Franchise Fee heWow! Momo franchise feetypically ranges between₹6 lakh to ₹8 lakh, depending on T the location, format, and outlet size. This is a one-time payment made to secure the rights to operate under the brand name.
Setup and Infrastructure Cost etting up the outlet, depending on its format — whether kiosk, takeaway, or dine-in — can S range from₹15 lakh to ₹25 lakh. This includes: ● Kitchen equipment ● Outlet design and interiors ● Furniture and fixtures ● POS systems ● Branding and signage
Working Capital
Apart from setup and fees, you need working capital for: ● Staff salaries ● Initial inventory ● Rent and utilities ● Marketing and promotion
An additional₹4 lakh to ₹6 lakhis generally advisedas initial working capital.
Total Investment Estimate To summarize, thetotal investment for a Wow! Momo franchise in 2025is around: Investment Category
Estimated Cost (INR)
Franchise Fee
₹6 – ₹8 lakh
Setup & Equipment
₹15 – ₹25 lakh
Working Capital
₹4 – ₹6 lakh
Total Investment
₹25 – ₹40 lakh
ote: These figures may vary based on city, location,and property rental rates. Always N verify updated costs directly with the Wow! Momo franchise team.
Types of Wow! Momo Franchise Formats ow! Momo offers flexibility in formats, allowing investors to choose one that fits their W budget and goals:
1. Kiosk Model ● Compact, cost-effective ● Ideal for malls, railway stations, food courts ● Lower franchise cost and faster ROI
2. Takeaway Model
● Moderate space required ● Focuses on delivery and walk-in orders ● Best for high-footfall urban locations
3. Dine-in Model ● Larger investment ● Full dining experience with seating ● Higher revenue potential, but also more operational complexity
Franchise Requirements Before applying for a Wow! Momo franchise, ensure you meet the following criteria:
Space Requirement ● Kiosk: 100–150 sq. ft. ● Takeaway: 200–300 sq. ft.
● Dine-in: 400–800 sq. ft.
Location Criteria ● High footfall areas ● Shopping malls, college zones, commercial streets, or transit hubs
Experience (Preferred but Not Mandatory) ● Prior experience in food business or retail operations is a plus
Commitment ● W illingness to follow brand guidelines, hygiene standards, and service quality expectations
ROI and Profit Potential Revenue Expectations well-located Wow! Momo outlet can generatemonthly revenue between ₹4 lakh to ₹10 A lakh, depending on the city and format.
Gross Profit Margin he average food cost and operating cost structure allows agross profit margin of 60% to T 65%. Net profits may range from15% to 25%, post-expenses.
Break-even Period he typical break-even point for a Wow! Momo franchise is12 to 24 months, based on T sales volume, location, and cost control.
Franchise Support from Wow! Momo Wow! Momo provides end-to-end franchise support to ensure smooth operations: ● Location Selection Assistance
● Staff Training Programs ● Operations Manual & SOPs ● Raw Material Supply Chain ● Digital & Offline Marketing Support ● POS & Billing Setup ● Regular Audits & Quality Checks
This level of backing reduces the risk for new entrepreneurs entering the food business.
Steps to Apply for a
Wow! Momo Franchise If you're ready to invest in a Wow! Momo franchise, here are the steps to get started: 1. S ubmit Inquiry: Visit the official Wow! Momo website and fill out the franchise application form.
2. Initial Screening: The franchise team reviews your profile and investment capacity. 3. M eeting & Location Discussion: Shortlisted candidatesare invited for a meeting to discuss potential locations and business viability. 4. A greement Signing: Once approved, you’ll sign thefranchise agreement and pay the franchise fee. 5. Setup Phase: Outlet setup, training, and launch plan execution begins. 6. G rand Opening: With help from Wow! Momo’s team, your outlet is launched with initial marketing.
Challenges and Considerations hile owning a Wow! Momo franchise is promising, it's important to be aware of potential W challenges: ● H igh Competition: The QSR space is crowded, so strategiclocation and marketing are key. ● O perational Discipline: Consistency in taste, quality, and hygiene must be maintained. ● L abor Management: Finding and retaining trained staff can be difficult in some regions. ● S upply Chain Dependency: Ensure raw material flowis uninterrupted from central kitchens.
By acknowledging these factors and being proactive, you can navigate them successfully.
Alternatives to Wow! Momo Franchise If the investment seems steep, you can explore other fast-food franchise options such as: ● Rolls Mania ● Chaat Adda ● Biryani Blues ● Goli Vada Pav
● Tea Time Franchise(lower investment tier)
owever, few brands offer the same momo-focused USP and brand recall that Wow! Momo H does.
inal Thoughts: Is Wow! Momo Franchise Worth the F Investment? If you’re looking to step into the QSR segment with a trusted and trending food brand,Wow! Momo is a solid franchise opportunity. Its uniqueproduct, consistent brand expansion, and operational support create a favorable environment for franchise partners. While the Wow! Momo franchise costmight appear on the higherside, it is justified by strong ROI potential, nationwide branding, and proven profitability. ake sure to conduct adetailed financial assessment,analyze your location’s footfall, and M align with the brand’s expectations before signing the franchise agreement.
