Web Content Management Market worth $24.97 billion by 2029

Web Content Management Market worth $24.97 billion by 2029 According to a research report "Web Content Management (WCM) Market by Product Type (Content Management (AI image generation, AI voice generation), Digital Asset Management, Content Marketing, Website Development), Architecture (Coupled, Decoupled, Hybrid) - Global Forecast to 2029" published by MarketsandMarkets, the market for web content management is estimated to grow from USD 10.65 billion in 2024 to USD 24.97 billion in 2029, at a CAGR of 18.6% during the forecast period. The growth of web content management (WCM) market is driven by increasing demand for personalized content with immense need for multichannel content delivery. This demand has further fueled the need for unified content management systems. The integration of AI is changing WCM landscape for the end users by automatizing process, enhancing content personalization, and overall operational efficiency. By enterprise end user, media & entertainment is expected to hold the largest market size in 2024. Due to the increasing consumption of video streaming, digital publications, and interactive media, media companies require advanced WCM solutions to efficiently create, manage, and distribute a wide variety of content formats. Advanced WCM solutions allow media organizations to manage content workflows with maximum efficiency, offer personalized experiences, and respond rapidly to changing audience preferences. In such a competitive marketplace, engagement and loyalty of the audience require the capability to deliver personalized experiences with real-time updates. Further, advanced analytics incorporated into the WCM systems enable media organizations to understand their viewer preferences and behaviors, which can then be optimized effectively for content strategies. Continued innovation in the way people consume digital media, coupled with steadily increasing multi-channel distribution, will position WCM technology as a strategic tool for use in this industry's pursuit of enhancing operational efficiency and revenue. By architecture, headless segment is projected to grow at the highest CAGR during the forecast period. The headless architecture provides flexibility to manage content across multiple platforms. Unlike traditional WCM systems, headless CMS decouples the creation and management of content from the presentation layer in order to deliver content through APIs to any front-end interface such as websites, mobile apps, IoT devices. Adoption of this architecture is rapidly increasing among organizations that try to deliver seamless omnichannel experiences because it empowers developers to use their preferred front-end technologies while keeping content consistency across multiple touchpoints. As businesses continue to expand their digital presence, headless CMS solutions offer the agility needed to quickly adapt to new platforms, improve time-to-market, and enhance user experiences. Europe is expected to hold the second largest market size for the estimated year. The key contributors in the Europe region are UK, France, and Germany. The region is an early adopter of advanced technologies, focusing on integration of AI, ML, NLP and digital transformation. High organizational spending on marketing campaigns, such as social media management, website optimization, and document management, is the driving force behind the

demand for WCM solutions aimed at improving customer experiences. High investment by the European Union in customer engagement initiatives further propels the implementation of WCM solutions in the region.The region has a high number of WCM providers, HubSpot, Bynder, Kentico, and Contentful, thereby adding to the growth in this market. With a growing focus on web-user experience and customer relationship management, WCM solutions in Europe is expected to increase during the forecast period. The major web content management providers include Adobe (US), Oracle (US), Microsoft (US), OpenText (Canada), Automattic (US), Canva (US), OpenAI (US). These companies have used both organic and inorganic growth strategies such as product launches, acquisitions, and partnerships to strengthen their position in the web content management market. About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients. Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes. The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Rohan Salgarkar MarketsandMarkets Inc. 1615 South Congress Ave. Suite 103, Delray Beach, FL 33445 USA: +1-888-600-6441 Email: [email protected]