Video Production for Tier-2 & Tier-3 Cities in India:Challenges & Opportunities Video marketing was mostly seen in metro cities like Mumbai, Delhi, and Bangalore for a long time, but with growing digital India, today, smaller cities are becoming powerful new markets. Video production in tier-2 and tier-3 cities in India is emerging as one of the best and exciting opportunities in the creative and marketing world. These regions are full of potential customers, local businesses, and a digital audience who love and enjoy watching video content. Despite many potential benefits, there are also some challenges.
Let's discover challenges and opportunities for video production in Tier-2 &Tier-3 cities and how brands and creators can make the most out of this. Why Video Content Is Rising in Smaller Cities More digital users than ever With affordable access to the internet, users from tier-2 and tier-3 cities are increasing every day. They love watching content and especially in their local/regional language. Affordable production Shooting videos is budget-friendly in small cities. From renting crew or equipment, everything is budget-friendly. Regional connection People connect better and trust more in familiar faces, location, and languages. This makes regional marketing even more effective. Growing creative people Tier-2 & tier-3 cities are full of talented people; many cinematographers, video editors, and photographers are now coming from these cities. Supportive government initiatives With government initiatives like “Digital India” and local entrepreneurship encouraging many small businesses to going online and using it for marketing and branding.
Tier-2 and Tier-3 cities are among the fastest-growing regions for digital marketing in India(According to SocialPrefix)
Big Opportunities in Video Production for Tier-2 & Tier-3 Cities These cities are packed with opportunities for brands that wish to expand their business and reach every corner of India. People in cities like Surat, Jaipur, Indore, or Bhopal are as active as people in Delhi and Mumbai on social media platforms. Here’s how businesses and creators can benefit from video production for tier-2 & tier-3 cities in India:
1. Focus on regional storytelling Regional language videos can help brands increase engagement rate. People love to watch content that is shot in their local language, showing their local culture and landmarks. Local language videos will help to build trust and credibility. For example, A food vendor in Bhopal can show a local food recipe and connect with the local audience. 2. Use mobile-first formats Most people in small cities watch videos on mobile phones, so try to make content mobile-friendly, in vertical format, and in short form. 3. Educate the audience Instead of selling, educate your customer about the product - its features & advantages, demo videos, and how their problem will be solved by using that product. BTS will also help you to build trust with the local audience. 4. Build regional partnerships Collaborate with local videographers, photographers, and cinematographers; they are not only affordable but have complete knowledge about what type of content local customers would like to watch. 5. Offer affordable video packages Businesses in smaller cities love to watch simple and effective video content like product demos, testimonial videos, or small ad films. Flexible and affordable pricing will help to reach more clients. 6. Create trust with real examples Show real results to clients. When they see video marketing really works in tier 2 and tier 3 cities, they will tend to invest more in your production house.
Challenges in Video Production for Tier-2 & Tier-3 Cities in India With huge opportunities and potential, there come a few challenges as well:
1. Limited equipment and resources Unlike metropolitan cities, small cities usually don’t have proper cameras, equipment for lighting, and a studio. Therefore, video production houses have to bring equipment with them that can increase travel costs and delay timelines.
2. Internet and connectivity issues Internet access is available in smaller cities, but the speed of a good internet connection remains unstable. A video production house faces challenges while uploading large video files and collaborating.
3. Lack of awareness about video ROI Many local business owners know that video marketing is popular, but are not aware of video metrics. They don't understand how they drive sales and brand trust.
4. Limited access to trained crew Finding experienced editors, colourists, or cinematographers in small cities is a really time-consuming and difficult task. Building a partnership with local crews in small cities takes a lot of time.
Tips for Brands and Creators in Small Cities ● Know your audience well, research what kind of content your audience loves to watch or find interesting. ● Use regional language in videos, add subtile or voice-overs for better reach. ● Viewers prefer short and clear videos ● Shooting in outdoor natural sunlight will keep you on budget ● Optimizing video for mobile will reduce uploading time ● Be creative and stay on budget ● Track performance and measure success
Final Thoughts The rise of video content in tier-2 and tier-3 cities is a huge opportunity for India. The most surprising thing is that the next big wave of video production in India is not coming from Delhi or Mumbai but from small cities. Shooting in small cities is not just about affordable production, but it's also about a better understanding of local people, culture, and building an emotional connection. Production house like Vastvik Films always tries to bridge the gap between metro-level quality and regional market needs. If you are a small business owner or creator trying to create your journey, always remember you don't need a heavy budget; you just need the right technique and strategy.
