Tips for What to Expect When Becoming an Amazon Ads Account Manager
If you’re reading this, it probably means that you’ve had a pretty awful experience with your current Amazon Ads account manager. Maybe they were unresponsive, didn’t give you enough information about the stats or help with your campaigns, and so on. If you work with an ineffective account manager, it can be immensely frustrating. They are the people who should be helping you achieve your goals and keep track of everything at once. An effective account manager is one of the best assets for a company to have. After all, they are the ones handling all of your ads and keeping track of whether or not they’re working. If you currently don’t have an effective account manager, how do you know if your new one will be any good? Read on for some advice on finding an awesome BACM (or Account Manager).
Ask for recommendations If you’ve had trouble finding a great Amazon ads agency on your own, don’t hesitate to ask your fellow business owners for recommendations. Word travels fast in the online marketing world, especially when it comes to finding effective or ineffective account managers. If you do get a recommendation, make sure you ask them how their experience with the account manager Faith eCommerce Services
+1 321 290 1717
was. Was it positive, negative, or neutral? What was the experience like? What made the experience positive or negative? If you get a negative recommendation, don’t ignore it. Instead, ask them what happened and what exactly went wrong. Knowing the circumstances can help you keep the same mistakes from happening to you.
Check if they are certified with Amazon Ads Amazon Ads has a certification program for account managers, and it’s a good idea to make sure your chosen one is certified with the program. It shows that they have gone through a set amount of training, and they know certain ins and outs of the program that others may not. If they are certified, they are also required to keep up to date with the ever-changing Amazon Ads standards. You can expect that they are always working towards improving their knowledge and skill set.
Check how long they’ve been working with Amazon Ads You want to make sure that your account manager has plenty of experience working with Amazon Ads, but how do you measure just how much experience they have? You should expect that they have been working with Amazon Ads for at least one to two years. If your potential account manager has been with the program for less than a year, expect that they will have a lot to learn and you will have to be hands-on in the process. If your potential manager has been with the program for more than three years, though, you can expect that they’re pretty well-versed in all of the ins and outs of the program, and you can let them do their thing.
Research how many accounts they manage Find out how many accounts your potential account manager currently manages at one time. The more accounts they manage at once, the more hands-on they will be with your own account. Again, this is a good thing. If your potential account manager manages only one account, they will almost certainly be more hands-off than someone who manages 10. Again, this is
Faith eCommerce Services
+1 321 290 1717
due to the fact that they simply don’t have the bandwidth to be as hands-on as someone managing 10 accounts at once.
Ask to see their portfolio This is perhaps the best way to see what your potential account manager is capable of. They should have a portfolio of past clients they’ve worked with, and you should definitely take the time to look through it. If they don’t have a portfolio, or you are unable to find one, that should be a red flag. Account managers should always have a portfolio of some kind, and you should expect to see it before hiring an account manager.
Conclusion Make sure to pay attention to all of these signs when hiring an account manager. You want to hire someone capable of managing your ad campaigns and providing you with the information you need. If you find someone who is great for your account, make sure to hold onto them. An account manager is a long-term investment that can truly help your company to thrive. If you currently don’t have a BACM, don’t hesitate to search for one. They can be a truly valuable asset.
Faith eCommerce Services
+1 321 290 1717
