The Rise in E-commerce: Trends and Predictions for 2024 www.businessoutreach.in
Introduction The emergence of e-commerce has transformed the daily lives of humans and marketing strategy by introducing the Internet world to selling-purchasing relationships. Over the years, we have witnessed a tremendous rise in the ecommerce sector, leading to dozens of new websites selling everything from books and appliances.
Defining E-commerce E-commerce is the process of connecting buyers and sellers to a virtual space where no physical or active presence is required on the other hand it reduces the time and effort in day-to-day life. Whatever you order online using your mobile phone and internet is a part of e-commerce.
Rise in E-commerce in India The E-commerce industry in India is breaking its all records and creating rapid growth due to digitalization and the increasing internet user base. The industry has witnessed massive growth after being fueled by advancements in technology like artificial intelligence and virtual reality that have revolutionised the online shopping experience.
Key Trends in E-Commerce in India in 2024 Artificial Intelligence AI is playing a crucial role in pushing the e-commerce industry to new heights in India and other countries of the world. This technology will enable businesses to personalise customer experiences, improve recommendation systems, and streamline operations through automation.
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There is an emerging trend going on all over the world that combines the power of social media with e-commerce platforms. The massive user base and engagement on social media platforms will push the acceleration of sales and increase brand awareness.
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