Let’s Review! Ghost kitchens are the newest, and extremely popular concept in the restaurant industry, and for all good reasons. The Covid-19 pandemic shook up the industry, forcing thousands of restaurants across the globe to either shut down temporarily or acclimatize to a delivery and takeout model exclusively. In order to find new and innovative ways to generate revenue, more and more restaurants are engaging in the trend that started a few years ago- called ghost kitchens, ghost restaurants, cloud kitchens and virtual kitchens. When this model first hit the restaurant scene, even the industry experts were skeptical. However, the ghost kitchen/restaurant model has only gained steam during and following the pandemic. But what is
the future of this ghost kitchens model? We at Q-Zn work to bring the future to you! Read below to learn so much more about the ghost kitchen model and what the future looks like. What is a Virtual Kitchen? Also known as a ghost kitchen, ghost restaurant, cloud kitchen or virtual kitchen refers to restaurants that have no seats, and are simply a kitchen space too prepare, cook, and package food. These kitchens do not have any physical storefront or any indoor or outdoor seating. Contrary to brick-and-mortar restaurants, these restaurants operate in delivery service only, and sometimes offer takeout or drive-through pick up as well. Ghost kitchen spaces usually occupy smaller physical spaces and employ a significantly smaller staff as well. Without the necessity of a storefront, ghost kitchens usually operate in a common space with other restaurants and brands to offer food from the same location. This allows various restaurants to share rent and other operating costs. Why are Ghost Kitchens so Popular? Consumers might wonder why virtual kitchens are so popular, if they offer a significantly impersonal experience. Here are some reasons why ghost kitchens are so popular in today’s food industry: ❖ Low Operating Costs for Restaurant Owners The virtual kitchen model keeps operation costs low. Restaurant owners can focus solely on food preparation in their ghost kitchen space without having to worry about maintenance of a storefront, setting up a dining area, or paying a large waitstaff. Costs are kept low as well by maximizing operational efficiency through technologies such as efficient POS systems, self-ordering kiosks, and easy-to-use kitchen display systems. Real estate costs are lower as ghost kitchens do not need to be located in prime areas and less square footage is required. Lower operational costs not only help restaurant owners generate more revenue but also help to keep food prices lower for customers. ❖ Convenience and Ease for Customers Customers can place their food orders online or with a mobile app, from the comfort of their homes and can be rest assured that their food order will be prepared in the most efficient manner and delivered by the experts. If customers chose to pick up their orders instead, they will still benefit from the ease and convenience of the short wait times that ghost restaurants
offer. Wait times are virtually non-existent as customers will get a phone or email notification when their order is ready. ❖ Smaller Space Required Ghost kitchens usually use commercial kitchens where the space is developed by industry experts, and maximized so that restaurant owners can use more room for food preparation, assembly lines and output. Bottom Line! At Q-Zn, we work hard to make the restaurant or chef entrepreneur wishes of becoming restaurant owners come true. Our kitchens are strategically designed to meet the requirements of food & beverages Canada. We understand that every business is different and your ghost kitchen must meet the needs of your ideal restaurant. We offer various services such as infrastructure assessment, security services and daily maintenance services. Get in touch with Q-ZN today and set up an appointment or visit. You could have your own ghost restaurant in no time! Contact us today!