6/13/25, 3:39 PM
The Category Hack That Brings Global Leads – Telegraph
The Category Hack That Brings Global Leads Venkat Kumar • June 13, 2025
Most suppliers spend hours fine-tuning their product listings, pricing, and descriptions on a global B2B marketplace, yet still don’t see the leads they expect. The issue may not be with their product quality or competitiveness. It could be something as simple, and as powerful, as their category selection. Choosing the right product category sounds basic, but it’s one of the most overlooked growth levers in digital B2B selling. On large platforms that host thousands of listings, your visibility to buyers often starts and ends with where you're listed. A wellpositioned category can move your product from being invisible to being featured. A 2023 study by Digital Commerce 360 found that 87 percent of B2B buyers begin their product search by browsing within specific product categories. They don't always search by brand or even product name, they rely on navigation filters and curated sections within the platform. If you're in the wrong category, you’re missing the window where real purchasing decisions are made.
What Makes Categories So Powerful in B2B? https://telegra.ph/The-Category-Hack-That-Brings-Global-Leads-06-13
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6/13/25, 3:39 PM
The Category Hack That Brings Global Leads – Telegraph
Unlike B2C platforms that rely heavily on impulse buying, B2B purchases are structured, methodical, and need-based. Procurement professionals often filter by category to narrow their options. This makes category tagging the entry point into serious bulk inquiries. A category acts like a signpost. It tells buyers what you offer, aligns your listing with relevant competitors, and ensures your product shows up in search filters and autosuggestions. It also affects how your listing ranks in platform search engines and whether it’s eligible to be featured in category campaigns or newsletters. Think of a B2B portal for merchant services like a trade show floor. Being in the right aisle with related suppliers matters. Being off by even one section can mean your booth, or in this case, your product, gets skipped.
How the Right Category Delivers Better Leads Let’s take an example. Imagine you sell biodegradable tableware. Listing under “Kitchenware” may sound appropriate. But if your product is mainly targeted for commercial events or catering businesses, “Hotel & Catering Supplies” may yield far better results. Small adjustments like these have led to major gains. In one case study shared by Practical Ecommerce, a B2B plastics supplier saw a 47 percent jump in global leads within 60 days simply by repositioning to a more active category. Moreover, high-intent buyers often bookmark or revisit categories they frequently purchase from. If you’re properly categorized, you’ll benefit from this repeat exposure without spending a cent more on ads or paid promotions.
Where Most Sellers Go Wrong Many exporters and SME suppliers treat category selection as an afterthought. They either: • Choose the broadest possible category to cast a wider net • Select based on what feels intuitive, not what buyers search • Duplicate listings across multiple categories (which may be flagged as spam) But the right approach requires research. Look at how your competitors are categorized. Study the buyer interface of your B2B trade platform. Where does your https://telegra.ph/The-Category-Hack-That-Brings-Global-Leads-06-13
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6/13/25, 3:39 PM
The Category Hack That Brings Global Leads – Telegraph
product best fit when thinking from a buyer’s point of view? Also, keep in mind that platforms like Pepagora are continually updating and optimizing their category structures based on buyer behavior. Staying updated with these changes ensures your listings are future-proof.
A Smart Category Strategy You Can Use Today If you want to implement a category hack that works, follow this 3-step strategy: 1. Audit your current listings – Are they listed in the most buyer-relevant categories? Do they show up next to competitors you'd consider serious? 2. Segment your products – Not every product should be in the same category. Segment based on use-case, industry, or buyer persona. 3. Use your B2B platform’s insights – Platforms like this global B2B marketplace offer analytics or buyer activity logs. Use these to track which categories get more visibility and align accordingly. Even small changes here can lead to massive gains in global reach. Sometimes it’s not your product, pricing, or presentation that’s holding you back, it’s your placement. Smart category optimization helps serious buyers find you faster. And in a digital-first B2B world, visibility is everything. If you’ve been struggling to attract leads despite having a solid offering, this one tweak could be your turning point. Pepagora is coming soon with a whole new way to do business online. Join today or update your profile if you are already a member. Be READY for BIG opportunities.
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https://telegra.ph/The-Category-Hack-That-Brings-Global-Leads-06-13
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