technologies - Research Between the Lines

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With the interplay of data and insight... a picture emerges. This is an exciting time for research as technology has enabled many new methods. Technology allows us to interact with respondents across the country and the world in a much more intimate way.

However, we never use technology just because it’s new and exciting. It has to pass the test – Does it make your research better, faster, or less expensive? Is there really an end benefit?

Internet Research – You can have confidence in our online research results because we use only industry certified panels (or your own panel) and adhere to scientific sampling and rigorous quality control procedures. Working with partners such as Vovici and Authentic Response, our Internet Research capabilities take advantage of the latest technology. Mobile Devices – The ubiquity of mobile phones, digital cameras and camcorders and hand-held computers gives us a window into people’s experiences as they occur. Just a few of the opportunities that these devices make possible are viewing respondents’ experiences with a product as homework before a focus group, gathering video, or collecting written responses via text or email. Webcam Interviews – For in-depth, high level one-on-one interviews (typically B2B), a webcam can increase rapport and respondent confidence, leading to more meaningful results. Key executives are more likely to participate since the interview can be scheduled at their convenience. Compared to in-person interviews, the cost savings are substantial.