How to Start an Event Planning Service Event Management: An Ideal Start-up Opportunity
Choo Jek Bao
Top 10 Event tech Startups in Singapore, 2021
Support your Ecosystem to help startups grow
How to Start an Event Planning Service Event Management: An Ideal Start-up Opportunity
Top 10 Event tech Startups in Singapore, 2021
Choo Jek Bao
DE E P TE N T The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant. – Max DePree
From t he E d itor …
've needed to be there by the goodness of being the editorial manager as well as because I had a comment something that may go along with us briefly in that supernatural manner words can. I'm truly energized by the criticism got from the perusers and the organizations which are in a relationship with our magazine. Much obliged to my group for the work embraced. The life of an entrepreneur is tough and we are often hit by a roadblock. Like it or not, building your empire from scratch takes every bit of your heart, soul, blood, and sweat. Assemble: The cover story has featured a superb personality that is Choo Jek Bao - Co-Founder Deeptent With dedicated, skilled and experienced Deeptent is a four-year-old business based in Singapore. In the beginning, Deeptent focuses on software solutions for managing giveaways with better experiences and compliance without reinventing the wheel. This is our key differentiating factor from competitors. Some print pieces have reciprocal parts like extra inclusion, ads and still photography. There are customary segments by the editors with intelligent articles to give a window onto businesses and their development. SwiftNLift magazine is not just a print or digital anymore but everything we do derives from its long-standing character, approach and quality - while we continue to produce the print publication with as much dedication as ever.
- Nilesh Sabe
Nilesh Sabe Chief Editor
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Since the time of inception, Deeptent was built based on the Software-as-a-Service (SaaS) model, delivering business value to users through a simple plug-and-play. However, the event industry was very accustomed to using traditional event management solutions which required high initial setup and customisation costs, and employed per-event pricing practices. There was quite a What is Deeptent’s mission? bit of explanation required to educate our prospects on Deeptent’s main product is a software for managing the benefits and flexibilities they have with Deeptent as event giveaways (e.g. Event Lucky Draw) that offers a SaaS product. better experiences for both organisers and attendees alike. Event organisers and live-stream sellers use Challenge: Deeptent because it helps them to get more attention and Prospects often have the idea that the more expensive specific action from their live audiences. The outcome the software, the better it is. Deeptent’s free and is a positive and enduring impact for their events. premium subscription pricingwas often the point in Moreover, there is an audit log to ensure compliance question as they were concerned about the quality of our software.The challenge was for our prospects to be and accountability. Deeptent’smission is to empower every event organiser convinced that Deeptent can be simple yet effective in and live-stream seller to achieve the highest level of achieving their intended outcomes. After their first try, they would often be impressed at how easy it is to set up event activation possible. (almost like using Microsoft PowerPoint) and customise their giveaways according to their event theme. Below are the highlights of the conversation between SwiftNLift Business Magazine and Deeptent. Deeptent was co-founded on 02 Jan 2017 by Choo Jek Bao. We are glad to share this exclusive interview with all the readers.
What were the challenges you faced at the time of inception? Background:
Resolution: When customers saw the value of our software after using the free plan, they would consider subscribing to
the premium plan for more advanced features such as creating more prize categories, increasing the number of drawn prizes, and grouping of participants.
What services do you provide to the customers? Our main product is the software for managing event giveaways which comes with options for customisation according to the event theme, collection of audience feedback, and augmenting event with additional features such as event certificates and badges.Besides supporting our customers throughout their software usage journey, we are also able to build custom features that are unique to our customers’ requirements. However, we do not support any custom feature requests related to gambling, such as lottery numbers and loot boxes.In addition, we also partner with like-minded software companies to provide complementary services to event organisers and livestream sellers as our commitment towards building and offering better event software solutions.
What sets you apart from others who are already in this business?
Choo Jek Bao join. Any false or ill-intended giveaways will be banned. Not Reinventing the Wheel:
Some of our competitors build their own versions of solutions that already exist in the marketplace and are very popular. For example, creating in-built forms when there are many leading form software solutions available such as Google Form, Microsoft Form, TypeForm, etc. Clear Focus on Event Giveaways: On the contrary, we believe in providing the flexibility Instead of providing a wide range of event management to incorporate commonly-used applications such as solutions, Deeptent specifically focuses on managing forms, event registration tools, and platforms with our giveaways only. We currently offer four different giveaways solutions to get more audience’s attention types of web applications to help event organisers and and actions. This also makes Deeptent a lightweight and livestream-sellers organise and manage their giveaways, easy-to-use app without a steep learning curve. depending on their intended objectives and outcomes. On the other hand, our competitors often offer a wide range of event solutions in one software which includes Can you describe emerging trends you’ve event registration, ticketing, giveaway, Q&A polling noticed in the event software industry? system, and a live chat system. This often makes their There are many emerging trends that revolve around big solutions complicated to use and understand. data e.g. event data analytics or data science. But I won’t Deeptent focuses on software solutions for managing giveaways with better experiences and compliance without reinventing the wheel. This is our key differentiating factor from competitors.
Emphasis on Compliance and Audit:
be discussing this because it’s a popularly known trend. Instead, I’ll share my thoughts on the less discussed trends.
Customers do not have to worry about accountability or governance issues as we provide a clear audit log for Increasing Number of Hybrid Events: all activities that occur during their event. Additionally, 1. Deeptent has strong anti-scam and verification measures The hybrid event model has two components: the that allow audiences to authenticate the events they online component and the in-person component. This
model is not new. In fact, it has been commonly used by live TV shows with live audiences and others watching from home. With the existing restrictions for large events remaining unclear, the hybrid event model is here to stay in the post-COVID-19 world. There will be many opportunities for software companies to provide support for the online component of an event. For example, we can see how the popular web conferencing platform Zoom has played a significant role during the days of lockdown while we worked from home.
anyone can be a live stream seller. This is evident from China’s rise in their Key Opinion Leaders (KOL - also known as Influencers) selling a wide variety of products (from skincare, clothing, accessories, to even jewellery and precious stones). You can watch a 13-minute video by The Economists on “The future of shopping: what’s in store?” that talked about the rise in livestream selling. 4. Rewarding Live Audience with Product Giveaways:
Do not take your live audience for granted or underestimate the impact of having a live audience. Live audiences provide opportunities for engagement which It is much harder to capture audience attention helps to create memorable experiences for the event. during the online component event, unlike in-person This is harder for online events where audiences can be component events. Event organisers have to constantly easily distracted. compete for the audience’s attention before they are distracted and switch their attention. This is why Why you would ask, would one attend a live event if Deeptent is positioned to and focused on helping event the content could be recorded and viewed later at organisers capture live audience attention through the their own pace or convenience (e.g. TedTalks, product various giveaway applications e.g. mini-prize grabs reviews, or commentaries on Youtube)? There must be something special or an appeal for the audiences (similar to a popular approach in China). to attend the event at that particular time slot. For example, connecting with other participants, having 3. Increasing Number of Livestream Selling Events: access to exclusive content, or participating in special Livestream selling is the new teleshopping. It’s similar promotions/campaigns/giveaways. Therefore, I believe to the past where products were sold on TV shopping that more and more event organisers will gradually channels. However, not everyone has the access to sell want to reward their audience for joining their live on these platforms. events with exclusive promotions or product giveaways. In this e-commerce era, the barrier to entry is so This is given in return for their audience attendance and much lower. With a mobile phone or laptop, attention. And you can do the same by rewarding your live audience with simple giveaways. 2. Increasing Difficulty in Capturing Audience Attention:
5. Creating Memorable Live Event Experience: Whether hybrid event organisers or livestream sellers, they want their live audience to have a memorable experience - especially remembering the presenter’s message and returning as regular customers or to continue attending their subsequent events. One way for participants to remember is to give away meaningful products/ merchandise or tieup with sponsors and use giveaway management software like Deeptent for a seamless process. Another way is to
construct a learning environment by connecting the participants and enabling them to speed network using software like AirMeet. There are many other alternatives to create memorable experiences. It’s nice to see this ecosystem growing. 6. Adhering to Regulatory Compliance or Governance: The fact that everyone can now be an event organiser or livestream seller, I would expect more regulations to be put in place in the future - whether to eliminate hate speech from hybrid event speakers or clampdown on livestream sellers from promoting prohibited products or services e.g. tobacco or sex trade over live streaming. From my observation, regulators are currently monitoring social media platforms for hate or divisive speeches. But with the increasing number of hybrid events and livestream selling, there will be more cases of malicious actors organising exclusive events. This means that some form of regulation will be required to safeguard the young from corrupt content and protect the old from losing their life savings to scams or fraudulent events.
and build a more robust event software ecosystem for hybrid event organisers and livestream sellers. If you are in the software business serving event organisers and livestream sellers, you can reach out to us at [email protected] deeptent.com. We would love to work together for a common goal. On top of this, I have two key messages for Event Organisers and Livestream Sellers: 1. Good software should have simple pricing and be easy enough to plug-and-play from anywhere, anytime. Think of Google Drive and Microsoft OneDrive. At Deeptent, we are impressed by the simplicity of Google Drive and Microsoft OneDrive, and so we strive to deliver a similar if not better experience to users when using Deeptent. 2. Audience attendance and attention should not be taken for granted.
You need to capture and leverage your live audience’s attention otherwise it is as good as not having an audience. It’s tough to engage people for in-person events, and even more so for an online or hybrid What are your greatest accomplishments? event. You need to use different means such as event certificates to reward for their attendance, event badges Deeptent is a four-year-old business based in Singapore. to encourage lively discussion, and event lucky draw or In the beginning, we were pivoting relentlessly to find fast grab to reward your audience for staying through product-market fit. It was mainly going through rounds your event. All in all, the ultimate aim is to leave a nice and rounds of trial-and-error (building MVP and lasting impression of the event. cold calling to sell) until we started to see the need for software to manage event giveaways and event lucky draw segments. That was the moment that we realised that this is a niche area Deeptent can focus on. One of our greatest accomplishments is the ability to reach out to customers beyond Singapore. Our mantra to always listen to our customers has proven to be effective as we doubled down on understanding their requirements for various types of events, what worked or didn’t work as well for them, and then continuously improving on the product. This has led to organically attracting customers in Malaysia and even Hong Kong.
What are your parting messages for our readers? We are constantly looking for partners to work together
Details of the company: Year of Founding: 2017
Office Locations: 531 Upper Cross Street #02-04 Singapore 050531 Company Strength: Empower every event organiser and live-stream seller to get more attention and specific action from their live audience. Website: www.deeptent.com For partnership: [email protected]
We Seamlessly Connect Users With Remarkable Experiences Through Our Platform And Make Cities More Accessible.
Top 10 Event tech Startups in Singapore, 2021
GoLivMo was founded with a high-spirited objective: to make joyful moments more accessible, memorable and affordable for everyone.
This inspired him to create a curated activities platform providing personalized in-city recommendations for a timestrapped society. The idea was simple.
We seamlessly connect users with remarkable experiences through our platform and make cities more accessible. We are opening up more possibilities for our users and more business for the creators.
GoLivMo was created as an alternative to the many indistinguishable discount and deals sites. By listening to our users and community, we develop new and exciting experiences that they want. The things that matters to them.
HOW IT ALL STARTED While planning his first date with his then-fiancée in 2017, GoLivMo’s founder Kevin Ou sought to do something fun and unique. After an hour of Googling for what to do in Singapore that night, he was still Googling and searching frantically. That hour didn’t lead 16
Make it easier for people to find and do more things that matter to them.
Kevin Ou Founder to an outcome, and he thought. “This is broken, how can we fix that?” After speaking with several friends and extensive surveys, he found out that many other people had similar issues.
By using data to co-develop new experiences with Creators, we provide you with exciting and novel experiences within each city at attractive prices. We make life easier. While there are mobile apps to instantly book restaurants, doctors, and taxis on-demand, there isn’t anything similar for booking local social activities. The options are fragmented and timeconsuming. For activity-seekers, GoLivMo APRIL 2021
serves up a personalized list of activities with the goal of empowering users online to experience more offline. We make it easier for you to live the life you want. “If variety is the spice of life, then our users are living an exceptionally spicy existence because our key focus is variety”, - Dustin Steward, CoFounder
OUR COMMITMENT LIVE MORE, GIVE MORE GoLivMo stands for a better tomorrow. We focus on Carbon Offsetting and strive to leave our world better for the next generation. “Each Experience you purchase, helps us plant more trees to offset the carbon emissions from our everyday life” – Kevin Ou, Founder We are proud to partner with the OneTreePlanted Organization to support its goal of global reforestation. As fellow humans and parents, we believe it is our responsibility to do more.
Antgage Pte Ltd
It Is A Digital Online Platform That Supports Entertainment Profiles And Enables Entertainment Booking And Management In A Simple And Secure Way. Antgage is a digital online platform that supports entertainment profiles and enables entertainment booking and management in a simple and secure way. Entertainment profiles on our listings are verified and accompanied with their Profile Strength (%) to determine the quality of the profile each profile showcases the Entertainer’s write up, media files, service packages and reviews. You can secure the services of the Entertainer by booking their listed service packages through Antgage’s secure payment system and get protected by Antgage’s booking policies. We have 2 different types of accounts. “User” and “Antertainer”. Creating an Antgage account is FREE. “User” - To browse Antgage’s listings and make a booking of any service packages listed by the Entertainer. You can sign up for a free User account here “Antertainer” - To create your own personalised profile and render your services to the users through your service packages. You can sign up for a free Antertainer account here Antertainer accounts cannot be used to make bookings. If you would like to book other Antertainer’s services, please create 18
Top 10 Event tech Startups in Singapore, 2021
a user account
For a User 1. BROWSE & SEARCH Browse the Ant gage listings to find suitable professional talents or vendors from a wide range of entertainment genres. 2. SELECT SERVICE PACKAGE View different types of services provided by the talent or vendor and select ones that you will be keen to book. 3. REQUEST TO BOOK Input the date and time of your booking and state other requirements. 4. PLACE PAYMENT DEPOSIT Your payment will be placed on hold until the booking is confirmed.
Benedict Lee Founder 5. MANAGE BOOKINGS Track all your bookings from your dashboard and stay connected by the direct messaging system.
For an Entertainer 1. CREATE YOUR TALENT APRIL 2021
profile that is made available for booking
It’s FREE and your account comes with your own digital business name card QR code.
Service packages are customized and can be found within an Entertainer’s profile You will only be able to view and book if the Entertainer has decided to list his/ her Service Packages
2. ADD PROFESSIONAL SERVICES List and price your own services and adopt Antgage’s cancellation policies to protect your bookings. 3. MARKET YOUR PROFILE Use your free sign up credits by bumping your profile to attract more potential clients to book your services.
You need to be signed in to view the full details of Service Packages Please use a “User” account to place any bookings
KEY FEATURES Professional Database of Arts & Entertainment Services
4. GET BOOKED
Automated Booking & Secured Payment System
Accept booking requests from your clients for services and manage them straight from your dashboard.
Profile Bumping Ranking System
5. GET PAID PROMPTLY & SURELY Upon booking completion, receive your payment to your desired bank account from Antgage. No more chasing and receiving late payments.
Platform Cancellation Policies Protection Gigs Community Portal No Platform Fees
SERVICE PACKAGES Service packages are services listed on the Entertainer’s APRIL 2021
SUP The App
Think Of It As Uber For Social Life Where You Can “Grab” A Friend On Demand.
you’re done with class and are looking for someone to have supper with? In a world where everything is increasingly “on-demand”, we want you to be able to take control of your social life. We are always on the lookout for talent in app development, marketing, growth, design, machine learning, and app analytics. A world-class team, collaborative team culture, and opportunity to participate in a fast growing tech startup await you.
SUP is a mobile app that helps you find friends who are nearby and available right now for an activity such as lunch, movies or a game of poker! Think of it as Uber for social life where you can “grab” a friend on demand. ‘SUP’ is the abbreviation of ‘Whats Up’! Saying SUP to someone is similar to saying “hi”. In addition, it grants you the opportunity to chat with other users and meet up. SUP is built for staying in touch with people in your social network: your friends and contacts. Over time, we are planning to add ways to meet like-minded friends of friends. SUP is not a dating app. It helps you to find someone to meet with for an activity. Many of our active members are in 20
Top 10 Event tech Startups in Singapore, 2021
Availability Download our app from the iOs AppStore now. We’ll be making an Android app available in 2017.
About The Co-Founders Wei Qing Jen Co-Founder & CEO relationships and enjoy meeting their friends for a drink. SUP is currently available worldwide. Need of the App Remember the time you were downtown for a meeting and had an hour to spare? Or when
1. WEI QING JEN (CoFounder and CEO) Wei Qing Jen is an entrepreneur and investor, who has worked in the U.S., China and Singapore. She was an Associate Director at Temasek, which manages over US$200 billion, in Beijing and Singapore, and started her APRIL 2021
career advising Fortune 500 companies at McKinsey & Co. in New York. Her passion for entrepreneurship led her to work with an education startup in China, and angel invest in other startups, one of which is valued at US$100 million today. She is a graduate of Stanford University and Harvard University. 2. SAMUEL LIPOFF (Co-Founder and CTO) Samuel Lipoff has been programming since the age of 3, was co-founder of a startup that became part of the first Y Combinators summer founders class, and has carried a pocket sized computer since the HP 95 LX in 1995. He has been involved in several other tech startups, served as an expert witness on mobile web browsers, and evaluated and funded innovative ideas at the US Department of Homeland Security’s TechSolutions program. He is a graduate of Harvard University and Cambridge University and is currently on leave from Harvard Business School.
Support Your Ecosystem To Help Startups Grow Startup ecosystems are springing up in all corners of the world. There are ambitious founders and creative startup teams everywhere, keen to find unique ways to find a great product-market fit and solve the world’s problems.
Let’s explore what goes into making one, what its most important resources are, what conditions affect its development and lastly, how to start growing one of your own!
However, innovative ideas can only amount to action within a system that’s built to nurture them. Entrepreneurs need a supportive environment to launch startups that could one day have an impact not only on the local economy but on society as a whole. But what is a startup ecosystem? From self-contained initiatives like Station F in Paris to city blocks like Silicon Roundabout in London and [email protected] in Barcelona, there are lots of examples.
What is a startup ecosystem?
Startups do not and cannot exist in a vacuum. They are born in a specific context as parts of an entity – a network, a system – much bigger than themselves. Entrepreneurs are supported by a community of people, organisations and other startups that surround them. This is what we refer to as a startup ecosystem. The Merriam-Webster Dictionary defines ‘ecosystem’ APRIL 2021
as “something (such as a network of businesses) The economy considered to resemble an ecological ecosystem The global and local financial climate, the available especially because of its complex interdependent market (in other words, access to customers), the parts.” region’s international business relations, the maturity of The keyword here is interdependence. One member the ecosystem, the extent of government incentives and of an ecosystem cannot function or exist without the level of startup ecosystem management (including the others, they’re linked in a mutually beneficial branding) can all determine the entrepreneurial relationship. activity that an ecosystem is able to manifest. The members of a startup ecosystem work together to Startups can hardly be expected to flourish in the foster innovation in their local community – be that a middle of a global financial recession. Nor would you specific city, a region, or a complex of buildings – and expect them to grow or during a national economic use the pool of resources available to them to create meltdown. and scale new businesses. Market size is also key. Having access to a large potential Now, let’s take a closer look at what makes up a startup market – such as that of China or the United States – is ecosystem. very different from only being able to target customers in a limited geography. Strong international business relations are therefore crucial for scaling startups in What makes up a startup ecosystem? smaller or less powerful countries. Of course, there is no recipe for exactly what should go into the pot when building a startup ecosystem. However, there are a few key ingredients that each Maturity and risk local ecosystem needs in order to thrive. Young ecosystems face different challenges to more mature ones. In established ecosystems, big exits Startups release the capital and talent. This is what’s needed to Colleges, universities and other education build new startups and give investors a reason to be programmes willing to take more risks. Funding providers Incubators and accelerators Coworking spaces Agencies, consultants and freelancers Service providers Advisory organisations and mentors Events
Oversight and preferential treatment Ecosystems with less government support will struggle where ecosystems with sufficient state incentives thrive. The way a startup ecosystem is managed and represented on an international level via branding can make all the difference.
Media and blogs Corporations Supportive Government agencies Research organisations Talent Building a thriving startup ecosystem is not as simple as mixing together all the right ingredients. Brilliant entrepreneurs, adventurous investors and wellorganised events are important – but not everything. There is a range of external and internal factors that influence the development of each ecosystem.
EventNook A Simple and Powerful Event Management Platform EventNook was founded in 2012 with the goal of providing a seamless experience for event registration. Event management technology is our passion, and we always treat your event like our own to make it a success. With EventNook, the power to launch your events and create a hassle-free registration experience is right at your fingertips. With our end-to-end solution, you can accomplish more with less, even with just a small team.
am - 6 pm (Singapore Time), Monday to Friday. If you have any urgent enquiries, please feel free to email us at [email protected] eventnook.com and we will get back to you as soon as we can.
Our company itself doesn't have those ISO certifications. However, our cloud service providers such as Microsoft and Amazon have covered all of the compliance certifications. We have given our security and safety declaration at EventNook Security & Safety Guide.
At EventNook, our process is to first develop a holistic understanding of your vision for the event and requirements in detail, upon which we will curate a quotation/ proposal for you. You can drop a short email to our sales team at [email protected] eventnook.com with your event details and our sales team will get in touch with you as soon as possible.
■ Training & Classes
Support Lines Our support line operates from 9 24
Top 10 Event tech Startups in Singapore, 2021
■ C o r p o r a t e Events & Meetings ■ Workshops, Seminars & Talks ■ Community Events ■ Trade Shows & Exhibitions
Kyaw Lin Oo Founder & CEO
■ Social Events & Parties ■ Meet-ups & Networking Events
■ Mobile-Friendly Event Registration: More than 60% of attendees visit event sites from the smartphone. Let your attendees register on the go and increase the sign-up rate!
■ Festivals ■ Sports and Races ■ Art Galleries ■ Fundraising & Charity Events ■ Religious Events and many more.
■ Send QR Code eTicket: A smart way to check-in attendees and tracking attendance efficiently in APRIL 2021
real-time. Impress your attendees and save resources with QR Code Ticketing. ■ Customize Registration Form and Collect Details: Simply customize the registration form by just clicking drag & drop to add custom questions or fields. ■ Auto Email Confirmation: Send the autoconfirmation email with a custom message and event information to attendees upon registration or payment is successful.
this feature, event organisers are able to customize messages on tips about the event day, add images such as maps, state terms and conditions, venue information and much more. ■ Auto-generated Invoicing: Save time and hassles of manually issuing invoices to all registrations for B2B payments with cheque, bank transfer, etc.
■ Easy Online Payment: Allow registrants to pay online with a credit card with widely adopted and secured platforms such as PayPal and Stripe and receive payments directly into your own account. ■ Manage Registration and Sales in real-time: Reports are in real-time. You can download or view all registration details and event ticket sales from anywhere anytime. ■ Discount & Promotions: Create discount code for tactical promotion such as Early Bird, Member and partners discount, etc. to drive ticket sales. ■ Analytics & Advanced Marketing Tracking: Insert your own tracking ids like Google Analytics or Facebook Ads campaign to do a complete analysis of your event marketing campaigns. ■ Customize Email: Customize email templates and bring communication with event attendees to a more personal level. With APRIL 2021
An Innovation Management Firm That Specialises In Running Technology Open Innovation Programs.
Lumos Labs is a Singapore based innovation management firm that specialises in running technology open innovation p r o g r a m s . Founded in 2018, driven by the potential of emerging technologies, sustainable growth and the entrepreneurial spirit, the company has run several programs for technology firms, corporates, governments and investment firms through accelerators and open innovation programs. Lumos Labs believes in conducting flagship events to spread awareness about upcoming trends in technology and create unforgettable experiences for attendees, and sponsors. After executing 2018’s 3rd largest blockchain conference International Blockchain Congress, a Blockchain hackathon 26
Top 10 Event tech Startups in Singapore, 2021
Raghu Mohan CEO - Genesis Hack and a Blockchain developer conference - Genesis DevCon, as IBC media, Lumos Labs is now conducting Asia Innovation Summit - that aims to bring innovators from all walks of life under one roof.
We strongly believe that Innovators are the key factors that decide what our future looks like and by enabling them to overcome their obstacles, we aim to pave the way for SocioEconomic progress in India. We identified an evident lack of awareness and a surplus of underutilized talent when it came to emerging technologies and through painstaking trials and errors, we've discovered a number of effective ways to inspire awareness, adoption and innovation. Our last year has been studded with some rewarding milestones like Asia's largest Blockchain conference, The Genesis Developer programme, partnerships with multiple state governments, an association with the Policy Think Tank of the Government of India, and we're hungry for more. Simply put, if you're an innovator looking to reach the top shelf, we've got the ladder. We are committed to helping technology startups achieve their goals. Through accelerators, corporate programmes and investment support, we help early-stage startups enter the APRIL 2021
growth phase. If you’re a startup in the emerging tech space, check out one of our ongoing programs and get in touch with us. We help corporates connect with cutting-edge technology startups and service providers through proprietary programs that help large companies leverage open innovation. If you’re a corporate looking for innovation to increase efficiencies in business processes, check out our past programs and case studies to learn how you can benefit. We are committed to helping technology startups achieve their goals. Through accelerators, corporate programmes and investment support, we help earlystage startups enter the growth phase. If you’re a startup in the emerging tech space, check out one of our ongoing programs and get in touch with us.
■ OPEN INNOVATION PROGRAMS: We act as a platform for innovators to solve real-world business problems by bringing closer all the stakeholders together through our industryspeciﬁc innovation programs. ■ PARTNER PROGRAM: Enter the Indian market seamlessly to build your business networks and achieve your goals. If you are an Entrepreneur or a start-up looking for a helping hand with any aspect of your India initiative: from market research, joint venture partners, business execution, PR to brand awareness, we are here to help. ■ STARTUP ENABLEMENT: Help startups through advisory and investor connects. An inspired band of innovative thinkers decide to turn an early idea into a company. But to fulfil that dream, you’ll need advice from seasoned entrepreneurs who have built successful companies before. And money. Here's where we can help.
■ MANAGED ACCELERATORS: Accelerators help innovators meet with industry-level enablers to solve great problems and create funding opportunities. We believe in fuelling India’s innovation potential by building relationships between Enablers and Innovators. ■ PUBLIC RELATIONS: Focussed on emerging technology, our PR outreach is customised to cater to the specific needs of innovators in AI, IoT, Blockchain and cryptocurrency among others. APRIL 2021
It Is A Global Event Discovery And Ticketing Platform That Connects People To Communities Through A Shared Passion For All Things Similar And Different. Peatix is a global event discovery and ticketing platform that connects people to communities through a shared passion for all things similar and different. Whether you are an aspiring home cook looking for live stream classes from the comforts of your own kitchen, or an entrepreneur striving to connect with communities across the globe, we deliver unique experiences right into the hands of those who seek.
The beginning Formed in 2011, Peatix was started following the devastating earthquake and tsunami that hit Japan. In the months after, a mass demand of those who were looking to connect people around social themes emerged, along with an increased consciousness of doing social good. Peatix was conceived as an events management platform aimed at empowering these independent organizers to connect with people seeking to contribute efforts towards a similar cause.
Our mission Whether you are an event organizer or an attendee, here at Peatix, we believe in empowering changemakers like yourselves to 28
take the first leap forward in enriching lives. We’ve not only built a series of easy-touse integrated solutions to allow for anyone to seamlessly create and sell-out events of all sizes but also work continuously to push the envelope in redefining event discovery. Our team ensures that your exceptional events receive the attention it deserves, by bridging the divide from our communities to yours, be it offline or online.
Growth Journey To date, Peatix has enabled more than 850,000 events. We are currently available in 27 countries including Japan, Hong Kong, the United States, Singapore and Malaysia. Since its inception in May 2011, our self-service solution for event management has served more than 50,000 interest groups around
Top 10 Event tech Startups in Singapore, 2021
Taku Harada Co Founder & CEO the world, with more than 5 million users globally.
How it Works ■ Gather people with the same interests in a group: Grow your group and keep members immediately up to date about new events you run through APRIL 2021
Peatix email and in-app notifications. ■ Sell more tickets with the Peatix App: 20% of all ticket sales are generated through Peatix's platform recommendations. Give your event the extra boost it needs to sell more tickets. On Android and iOS.
common, there is no lack of live streaming options to support your event but consider your objectives and pick the option best suited for your requirements!
■ Create an event page and start selling tickets in just 3 minutes: It's simple - fill in your event's date, time, place and what it's about. Easily upload images and videos. Create tickets and start promoting! With our latest Vimeo-embed option, you can now also broadcast or live-stream your Vimeo content in a secured and exclusive environment, made available to your paid attendees only. Simply embed the Vimeo link when creating your event pages and registered attendees will be able to sign in to Peatix and view the online event at the stipulated start time to watch your show. Tip: The Vimeo premium plan also provides a Live Chat option for live streams. If you already have an existing Vimeo premium plan and would like to include an interactive element to your Live Stream event, you can also choose to enable the feature on Vimeo and attendees can simultaneously participate in the Live Chat during the live stream event. There you have it. With Online events being more APRIL 2021
How To Start An Event Planning Service? These are all good reasons to pursue event management profession. But anyone who contemplates the fantasy of starting their own event planning business must follow some important steps before you even beginning to talk to clients.
thing to realize is that your strengths are in the corporate arena. A common error many planners make is to say that they are willing to coordinate all kinds of events, including corporate meetings, weddings, fundraising galas and more.
■ Verbal and written communications
this is a good time to share the news about what you can offer to the world. Not so fast. Starting your own business isn’t as glamorous as such fantasies. Like everything else, starting an event planning business requires a business plan.
Stop. While the urge may be there to offer a variety of services, the reason you’re ready is based on your collective previous experiences. In time you may handle a full range Gain Event Planning Skills and Experience of events, but initially recognize that there are distinctive The long-term success of an event planning business will differences between corporate, association, nonprofit and be based on the experience that the planner brings to his or social events. Determine your market accordingly. her clients. That means, if you’re thinking about starting an event planning business, you should have a solid grasp as to what an event planner is, and make sure you have some Develop a Business Plan solid skills: Because you decided on your market, you may be thinking ■ Organization and time management ■ Negotiation and budget management ■ Creativity, marketing, public relations and more
Determine Your Event Planning Market/ Designate Which Business Entity Fits Best Forte for Your Firm
Okay, let’s say you’ve been working in corporate meetings Now that you realize that creating an event planning for five years and are ready to create a business. The first business should be viewed as a “work in progress,” it’s 30
very important to determine your business structure in thought of this, but it’s important to stay focused on your the beginning. The most fundamental step is to make sure core services. What’s your product? Who is your target you decide what type of business entity works best for your market? plan. For this, it’s important to secure professional advice.
Establish an Event Planning Fee Structure Obtain Business Insurance
With services in mind, it’s important to determine your fee structure. Many independent and small event planning firms should be conscious of the various ways to cover their expenses and make a reasonable profit. After all, this will help keep you in business five years from now. Most event planners charge based on the following:
Business insurance is mandatory. Event planning businesses should secure general liability and other forms of insurance to protect the business owner’s interests. Several forms of insurance exist, so it’s best to speak with ■ Flat fee an insurance advisor to learn all of the requirements. Whether you plan on starting a home-based business or if you will have a small office elsewhere, ask questions about these forms of insurance (but not limited to) as follows: ■ General liability ■ Product liability ■ Home-based insurance ■ Worker’s compensation ■ Criminal insurance ■ Health and other benefits
Develop Your Network of Suppliers and Staffing Resources
■ Percentage of expenses ■ Hourly rate ■ Percentage of expenses plus hourly rate ■ Commissionable rate
Secure Funding for Your Business In most cases, this shouldn’t be step 9, but it’s important to be motivated by the work that your new firm will bring so that you don’t get discouraged when considering the necessary realities. And each business owner will vary how he or she chooses to secure and source such funds.
Most businesses require an operating budget, and it will be important to have access to a comfortable base of cash It’s time to try to lighten the burden of business structure while establishing the firm. While it is possible to establish for a moment. Now it’s time to consider who you want to a business with limited funds, it is still important to have include in your network of suppliers. Event planners work enough money to start your business and cover any living with a variety of suppliers, including caterers, florists, expenses while waiting to become profitable. photographers and more. And although you may think that you can handle all tasks, ultimately you are going to need to establish an Focus on Business Development and infrastructure of resources to support your events and Marketing for Your Event Business overall operations. This includes staffing resources for With your business model in place, an understanding administrative, sales, marketing, communications, legal, of your services, a sense of how you will charge for your accounting, and other functions. services, now it’s time to begin to develop important business and marketing materials. Well, now you’re ready to choose the right name for your business and work your business development plan. You Some of you may be disheartened by the reference to will also need to create business cards, stationery, a website, “legal” and “accounting.”. Don’t be. They are very important sales collateral, proposals, client agreements and more. friends and resources. But now it is also a time to think a little deeper and continue pondering what types of event planning services you will offer.
Define Your Event Planning Services
We recognize that many of you have probably already APRIL 2021
Top 10 Event tech Startups in Singapore, 2021
We Tap On Our Expertise And Deep Networks Within The Music Industry To Organise Events That Appeal To Music Lovers.
Bandwagon is the leading independent music media company in Southeast Asia, delivering news, enter tainment, and events happening in our region to millions of readers around the world.
connect with their desired demographic and reach their publicity returns.
Noticing the demand for quality coverage of music in Asia and a site which music lovers can congregate, Bandwagon was started. Our goal is to inform, educate, and excite readers about music in Asia.
B a n d w a g o n Riverboat
Bandwagon interfaces with the entire cross-section of the music industry- artists, labels, concert promoters, brands, venues, and fans. We see ourselves as builders of the music ecosystem. From our work, we want to see more artists in Asia being able to make a living, more packed venues, and more interest in our music culture from people around the world. 32
A festival bus from Singapore to Malaysia’s largest creative arts festival! Live music on the bus, activities to mingle with fellow music lovers, and an all-in-one convenient travel and festival package all rolled into one.
A first-of-its-kind music festival on South East Asia’s only Mississippi Riverboat. Sold out in 6 days and labelled as one of Singapore’s most unique gigs.
Bandwagon Nights Clarence Chan Founder Bandwagon Events We tap on our expertise and deep networks within the music industry to organise events that appeal to music lovers. We also work with brands, providing unique avenues for them to
A weekly series in partnership with heritage music venue Hard Rock Cafe. The event features the most emerging and buzzworthy acts in Singapore and the region.
Bandwagon Music Market A groundbreaking event that brought music communities together in Singapore and the APRIL 2021
Philippines. Featured artists from diverse genres, pop-up stores inspired by music, and a sold-out crowd for local music.
Bandwagon TV is dedicated to documenting music in Asia as it happens. Working with artists who are touring or based in Asia, Bandwagon TV captures unique insights into some of the region’s best artists. With unique programming ranging from outdoor performances, game shows, interviews, and episodic series, Bandwagon TV is the destination for music lovers of all kinds.
Bandwagon Taste Test One of our video channel’s most successful series, the Taste-Test involves getting well-known international acts to check out a sample palette of our local artists.
breaking and buzz-worthy artists would are touring the Asian region.
Inventing new ways of engaging via music content ■ For Event Organisers Connect with our passionate and diverse music enthusiasts via bold advertising experiences, sponsored editorial content, and data-driven solutions. ■ For Brands Stay top of mind from announcement to show date, and drive ticket sales via our suite of prominent advertising placements, creative & shareable music content, and event activations.
Unique Interview Settings
We add a twist to interviews, putting artists through gruelling challenges as we extract the unabashed truth about their lives and music.
Bandwagon Presents Performance videos involving some of the most APRIL 2021
Firstcom Solutions Our Web Designs And Web Solution Have One Goal In Common – To Grow Your Business To The Best It Can Be.
At FirstCom Solutions, we design solutions to bring you online. But more than that, we grow your conversions. We build digital solutions with a great user experience and engaging graphic designs. We curate magnetic content and inbound marketing strategies from performance-based data to attract more customers to your business. Our web designs and web solution have one goal in common – to grow your business to the best it can be. We don’t just follow popular web design trends, we research what is best for your industry, be it a responsive website design, friendly user interface, or corporate web design. At FirstCom, all our beautiful designs are created from scratch – we do not rely on website templates or website builders when designing websites. This is why we’ve been nominated many times as one of the best website design companies in Singapore. Also, we are pleased to be a part of the SMEs Go Digital Programme, where up to 80% of your eCommerce development funding will be subsidised! We’re a web design agency, eCommerce website design firm, digital marketing agency, web maintenance provider, all in one. Work with us, and you’re 34
Top 10 Event tech Startups in Singapore, 2021
working with one of the top web design agencies in Singapore.
How We Can Help Whether you are looking to build your own online store using custom web eCommerce platforms, develop a content management system, do social media marketing, or engage in mobile application development, FirstCom’s web creations have it all. Outside of developing a professional website, we are also brand logo makers, eCommerce design curators, web hosting and web security providers.
Achieve Better Results Work with a Premier Google Partner Agency Out of all Google partners, only 3% have successfully reached the tier of becoming a premier Google partner – and we are incredibly honoured
Jim Giam Founder to be one of them. By working with FirstCom, a Premier Google Partner, you will be introduced to a team of digital experts who specialises in Google ads, such as search ads, mobile ads, display ads, and YouTube video ads. This means that our experts possess a high level of expertise in helping you increase your ranking on search APRIL 2021
engines, outbid your competitors with an effective competitive bid strategy, and build your brand awareness through attention-grabbing display ads. Place your trust in the hands of a premier Google partner to propel your business forward today!
■ Landing Page Digital Resilience Package (Food Services) ■ Landing Page Digital Resilience Package (Retail) In-House Production Team ■ Video Production
■ Influencer Engagement
What’s a web presence and why is it far superior to a website?
A website is, simply put, just a website. Your web presence is the existence of your company online. When you start building your web presence, you’re extending its reach online, therefore growing your reputation and leads.
Web Applications ■ Calendar and Scheduling System ■ Maid Listing Portal ■ Document Management System (DMS)
Brands Strategy & Development
■ Order Management System (OMS)
■ Brand Consultancy
■ Food Delivery System
■ Corporate Identity
■ Customer Relationship Management System (CRM)
■ Creatives & Prints
■ Project Management System
■ Human Resource System
■ Digital Marketing Services
■ Social Media Marketing
■ eCommerce Web Design
■ SEM Campaign
■ Content Management System
■ Digital Marketing Jumpstart 2020
■ Landing Page/ Microsite
■ Covid19 Promotion Package ■ SEO Campaign Digital Solutions for SMEs ■ Digital Resilience Package APRIL 2021
We Consider Ourselves An Exciting Event Management Company Defined By Our Highly Personal And Creative Approach In Event Management.
E v e n t Management is an extreme creativity field and candidates need to possess e x c e l l e n t communication skills as well as be willing to work odd and long hours in order to be successful in this field. Event management as a career requires people management apart from handling props and taking care of logistics. Event management includes a variety of functions for executing large-scale events, which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies. It involves handling the overall logistics of the event, working with staff, and conducting project management of the event as a whole. Additional duties might include managing the budget and the 36
Top 10 Event tech Startups in Singapore, 2021
ABOUT US We consider ourselves an exciting event management company defined by our highly personal and creative approach in event management. "DARE TO BE DIFFERENT" is what we live by.
Aaron Chia Co Founder teams of people responsible for each function, as well as overseeing the execution of the event. Event managers also supervise the services of all outside vendors and professionals, including event
As a full-fledged event management company, OHMYEVENT provides an extensive range of services including consultation, conceptualization and planning, event management and logistic support. We are powered by a team of experienced event engineers with a wealth of experience in shows and Public Relation Campaign. We have served clients from all walks of life including corporations, government agencies, media and advertising agencies. OHMYEVENT is known in the industry for its highly personal and creative approach. Our events management services are unique and we produce high quality events customised to your business needs. There are no second chances when APRIL 2021
executing successful events – when the doors open, the lights dim, it's show time and with OHMYEVENT as your event partner nothing is left to chance. We pride ourselves on consistently delivering excellent service tailored to the requirements of our customers. At each stage of the work process, we strive to deliver a magical and unforgettable experience to our clients. VISION: To be the #1 choice in the event management consultancy industry. MISSION: By laying a strong framework to your desired event concept, we will execute them flawlessly to bring forth a lasting memory for years to come.
OUR STRENGTH IN TERMS OF BUSINESS We maximise the returns of every dollar invested in your project, ensuring that they are justified to the fullest!
■ Event Management: From pre-event planning to post-event support, we strive to ensure a lasting memory for you and your guests. ■ Complete Site Management: Your event venue will be organised and presented in the best possible way! ■ Artiste/Manpower Management: OHMYEVENT prides on getting the latest exciting performances for your event.
IN TERMS OF CREATIVITY
■ Audio Visual/Lighting Production: Innovative technical solutions with our range of state-ofthe-art equipment to dazzle your guests.
Our creative teams are immensely experienced in this dynamic field, guaranteeing exciting and fascinating concepts.
■ Creative Design Solutions: We produce personalised event collaterals, tailored to add more significance to your event!
IN TERMS OF EVENT SUPPORT & SHOW CONTINGENCY
■ Photography & Videography: Our professionals will capture the beautiful and magical moments of your event.
We cradle and nuture your event to completion. We also handle structural work at the venue and ensure errors are corrected. IN TERMS OF VALUE-ADDED SERVICE As OHMYEVENT, we believe that you deserve the best show configuration. We promise excellent results at an affordable rate.
SERVICES OHMYEVENT is your one stop solution to event management. Just leave your event to us and we will make your event a success! APRIL 2021
Event Management: An Ideal Start-up Opportunity
The event planning industry has grown tremendously available to an event planner is extensive. Also, running in the past few years. It provides a handsome return on an event management business can be an upbeat and fun experience because the events you're orchestrating investment and is a relatively low-risk business. Nowadays, people are laying greater emphasis on are happy occasions. All these reasons suffice to make quality of life. They love to enjoy every occasion to event planning business an ideal startup opportunity. Before jumping in any industry, it's always recommended to understand the market and competitors. Understanding your competition and your clients will give you the leg up in this market. It is highly beneficial in taking crucial decisions such as fee There are many corporate events also such as product structure, customers' taste and preferences which play launches, team building events, sales meetings, or end- a major role in the growth of business. of-year events. The list of corporate event planning The long-term success of an event planning business opportunities (as well as non-profit fundraisers) will be based on the experience that the planner brings the fullest. They become physically and emotionally involved in their events and thus, actively seek out good event planners to plan certain events such as birthday parties, weddings, farewell parties, anniversaries and the list goes on.
to his or her clients. That means, if you’re thinking about starting an event planning business, you should have a solid grasp as to what an event planner is, and make sure you have some solid skills like organization and time management, negotiation and budget management, creativity, marketing, public relations, etc.
Almost Unlimited Income Potential: The types of events mentioned above are the tip of the iceberg. The potential client roster available to you is huge. In terms of potential, you are only limited by your imagination.
new ones. Corporations will always give you repeat business if you do well, and private individuals will likely recommend you to friends and family if they're pleased with your work.
Accessibility: Because event management has grown in popularity as a business start-up, the availability of online event management courses has proliferated. It's easy enough to do a Google search to find the best one for you.
One major benefit of event management is the possibility to automate many of the required tasks by Low Business Start-up Cost: using the available software. There are many excellent Among the many start-up business ideas, the event software packages available in the marketplace today management model is hard to beat. You don’t need an that will help you organize and run your business office and you can hire contract employees on an as- efficiently. needed basis. Also, unlike many other businesses, you don’t need to carry stock of any kind. If you want your own event management business, you can get the ball Build a Substantial Asset: rolling for a very minimal cost. An event management operation, especially one with repeat corporate clients, is a valuable asset that you can sell or pass on to a family member.
Because you don't need to invest in many of the fixed costs (i.e., office space and equipment) associated with Dynamic Industry: other business start-ups, your downside risk is kept to People become involved physically and emotionally in the absolute minimum. their events and actively seek out good event planners. The end result is a rewarding career where you're engaged and interacting with people.
Positive Cash flow:
As a business owner, you have the luxury of deciding what payment terms to extend to your clients. However, in event management, 50% paid in advance and the balance paid in full, before the event, is very common. Because you're not waiting 30-90 days for payment, you're not facing the cash flow issues many new businesses face. Just as important, because you're paid in part before completion, you often don't have to chase after money the way some business owners do.
Repeat Business: The holy grail of any business is clients who come back time and time again. It’s far easier to do repeat business with existing clients than to continually have to find APRIL 2021
Fun: Running an event management business can be an upbeat and fun experience because the events you're orchestrating are happy occasions. To Sum-up, low-risk factor, handsome return on investment and huge demand in the market make event planning business an ideal startup opportunity. So, if you are planning to step in the business of event planning, the above ways would prove to be quite effective for you to gain some level of knowledge about the prerequisites to start an event-planning business.
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How to Start an Event Planning Service Event Management: An Ideal Start-...