APMP Bid & Proposal Writing Exam Sample Questions and Answers
Practice Exam
APMP Bid & Proposal Writing Micro-Certification (BW-M APMP) Practice Test
Passing Score
67%
Time Limit
50 Minutes
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APMP Bid & Proposal Writing Sample Questions
Que.: 1. Why should a proposal writer anticipate and ask themselves 'what will make the reader uncomfortable, skeptical or fearful'? Options: a) To ensure these aspects are not included in the proposal b) To ghost the competitors c) To ensure the proposal is personal d) To ensure specific answers are provided to anticipated questions
Answer: d) To ensure specific answers are provided to anticipated questions
Que.: 2. What is the main purpose of using content plans in writing proposals? Options: a) Content plans give you an understanding of the style and language to use in the proposal b) Content plans provide a clear and shared view of the finished proposal, before you start writing
c) Content plans provide ideas, to then filter, before you develop the content d) Content plans support the development of mock ups for all proposals
Answer: b) Content plans provide a clear and shared view of the finished proposal, before you start writing
Que.: 3. What do features describe within a win theme? Options: a) The benefits of the offer b) The 'so what' of the offer
c) The soundness of the offer d) The 'what' of the offer
Answer: b) The 'so what' of the offer
Que.: 4. Why should writers use proposal theme statements throughout their proposals? Options: a) To help writers include the win strategy that you are using to be successful b) To provide a slogan or phrase that catches the customers attention c) To provide a strategy describing what you will do for the customer d) To help writers incorporate discriminators and the links to critical customer needs
Answer: d) To help writers incorporate discriminators and the links to critical customer needs
Que.: 5. As an incumbent, when writing about an event which led to a negative outcome for your customer, what is the best way to handle it? Options: a) Give evidence of how you managed and overcame the problem that led to the negative outcome b) Use proof points from other customers to evidence where you have overcome similar problems in the past
c) Use performance data to evidence that you have a strong track record of delivering other services to the customer d) Ignore the negative outcome and focus on the positives
Answer: a) Give evidence of how you managed and overcame the problem that led to the negative outcome
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