Sony History And Evolution with Rangs Electronics Sony's origin story unfolds during an era when Japanese products were commonly regarded as inexpensive and of subpar quality. Co-founders Masaru Ibuka and Akio Morita changed this belief by establishing Sony Corporation, marking a pivotal moment in the company's trajectory.
Owner of Sony Sony is owned by a combination of institutional and mutual fund investors. Prominent stakeholders include The Master Trust Bank of Japan, Ltd (19%), Citibank serving as the Depositary Bank for Depositary Receipt Holders (9.5%), and Custody Bank of Japan, Ltd (7.2%). Sony Corporation went public in August 1955 and secured a listing on the Tokyo Stock Exchange in December 1958. In 1960, Sony established a wholly-owned subsidiary in New York upon receiving government approval. In the same year, the Sony Corporation of America was set up with an initial investment of $500,000. Notably, Sony marked a historic milestone by listing its stocks on the New York Stock Exchange (NYSE) in 1970, becoming the first Japanese company to achieve this distinction on the platform.
Sony's Development Story
Sony has made many different products, starting from a simple rice cooker to the super popular PlayStation game consoles.
Now, in 2024, the biggest part of Sony's business is gaming. Apart from making the PlayStation, Sony has also put money into other gaming stuff like headphones and video learning. Besides games, Sony is also known for making electronics,
cameras, computer chips, helping with money matters, and creating music. These things are what Sony focuses on and sells the most.
We've split Sony's growth story into different time periods to take a closer look at its products and leaders. 2010-2015: Sony Turns Attention to Electronics
The 2010s posed challenges for Sony as its stock faced a 54% decline in 2011, influenced by the Japanese economy, twin crises, and the Great East Japan Earthquake. With formidable competitors like Apple and Samsung, the company navigated a tough landscape. In 2012, Kazuo Hirai assumed the role of the new CEO and declared a focus on Sony's electronics ventures, encompassing digital imaging, mobiles, and gaming. This strategy involved streamlining operations to revive Sony. The company discontinued the sale of VAIO PCs and separated its TV and Walkman divisions.
