6/11/25, 2:49 PM
Small Fixes That Made Our Product Go Global – Telegraph
Small Fixes That Made Our Product Go Global Venkat Kumar • June 11, 2025
They say success leaves clues. In our case, it left shipping containers. When we first listed our product, a mid-range industrial component, on a popular B2B trade platform, we thought we had everything figured out. The product was great, pricing was competitive, and we had manufacturing capacity to handle large orders. Yet, nothing happened. For months, leads trickled in, but conversions were rare. Our listing was buried. Buyers barely interacted, and we started questioning the platform itself. But then we made a few small changes, nothing revolutionary, and the impact was immediate. Within 90 days, we had landed our first international bulk order. Today, our product is shipped to 6 countries, and our pipeline is growing. Here’s what we fixed, and why you should too.
1. We Changed the Title, and Traffic Jumped We didn’t think much of our original listing title. It simply read: “High-Quality Machine Part for Industrial Use.” It sounded okay. It wasn’t. Then we studied other top-performing sellers on the global B2B marketplace. They used highly descriptive, keyword-rich titles like: “ISO-Certified Stainless Steel Flange for High-Pressure Systems” So we reworked ours to include: • Product type • Material • Application • Certification Almost immediately, impressions doubled. Buyers were searching for those exact keywords, and we finally started showing up. https://telegra.ph/Small-Fixes-That-Made-Our-Product-Go-Global-06-11
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6/11/25, 2:49 PM
Small Fixes That Made Our Product Go Global – Telegraph
Tip: Think like a buyer. What would you search for if you didn’t know your product existed?
2. We Added Shipping and Delivery Info We assumed international buyers would reach out for shipping terms. We were wrong. Most serious B2B buyers shortlist products that already include: • Lead times • MOQ • Freight options • Incoterms (FOB, CIF, EXW) Once we added those to our product listings, our inquiries became more relevant. We stopped wasting time on casual browsers and started getting messages from serious buyers ready to negotiate. According to Forrester Research, 60% of B2B buyers say "accurate shipping and fulfillment information" is a key factor in supplier selection. That small change increased trust and removed friction.
3. We Used Comparison Charts In the offline world, sales reps walk buyers through product advantages. Online, you need to make that case visually, and quickly. We created a simple comparison table that showed: • Our product vs competitors • Feature sets • Pricing tiers • Warranty and after-sales service This gave buyers context. Instead of wondering why we cost more (or less), they saw value instantly. Our bounce rates dropped, and quote requests went up. https://telegra.ph/Small-Fixes-That-Made-Our-Product-Go-Global-06-11
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6/11/25, 2:49 PM
Small Fixes That Made Our Product Go Global – Telegraph
You don’t need graphic designers. A well-made PDF or clean image works. The key is to make evaluation easy.
4. We Responded Faster, and Smarter The best B2B portal won’t help you if you’re slow to respond. We started replying within 6 hours, no matter the time zone. But more than speed, we changed how we replied. Instead of generic one-liners, we included: • Custom quotes • A brief product intro • Certifications • Company profile That helped us stand out in a crowded inbox. A buyer in Dubai later told us, “You were the only one who seemed to know what you were doing.”
5. We Improved Our Product Photos Our original photos were average, a couple of phone shots on a workbench. They didn’t show scale, angles, or texture. So we invested in clean, well-lit images with white backgrounds, detailed close-ups, and size references. We also added a photo showing the product in use at a factory. It made a huge difference. Buyers could now visualize the product in their workflow. That emotional connection helped build trust, even across borders.
6. We Got Serious About Profiles Our company profile was just two sentences long. It didn’t mention our experience, capacity, clients, or quality standards. So we rewrote it with care. We added: • Years of operation • Export countries
https://telegra.ph/Small-Fixes-That-Made-Our-Product-Go-Global-06-11
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6/11/25, 2:49 PM
Small Fixes That Made Our Product Go Global – Telegraph
• Infrastructure details • QC process • Buyer testimonials On many B2B portals, buyers start with the seller profile before even opening a product listing. We had overlooked that step, and paid for it.
Sometimes the difference between a domestic supplier and a global exporter isn’t the product, it’s the presentation. We didn’t change what we manufactured. We changed how we communicated its value. A few small fixes, all low-cost and quick to implement, opened global doors we thought were locked. If you’re struggling with low visibility or weak leads, don’t jump platforms or slash prices. Audit your listings, improve your response game, and elevate your profile. You may not need a bigger factory. You just need better product data. Want to see how the right B2B trade platform can amplify your reach? It starts with small changes, and the right tools. Pepagora is coming soon with a whole new way to do business online. Join today or update your profile if you are already a member. Be READY for BIG opportunities.
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https://telegra.ph/Small-Fixes-That-Made-Our-Product-Go-Global-06-11
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