Script Writing Tips | Whiteboard Animation Studio & Production Company Guide

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HOW TO MAKE YOUR VIDEO SCRIPT PRODUCTION READY!

@SunnyArora

BEGIN WITH A PITCH! Your explainer video must begin with a promise. This becomes the pitch that will help viewers make crucial decisions in the first few seconds By establishing a pitch, you set the context, identify the audience your explainer video is speaking to, and what’s in it for them

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LEVERAGE THE MEDIUM Show, don’t just tell Your explainer video is a powerful combination of visuals, voice, captions, and music So use it in your favor! Include instructions to bring everything together wherever possible in your video script

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LAYER THE EMOTIONS Identify the core emotion you’re delivering in your explainer video Make sure to highlight this emotion in your video script Then cohesively weave in contrasting emotions to make your desired emotion more prominent

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TURN THE SCRIPT INTO A CONVERSATION Your script is meant to be heard, not just read Instead of using complicated sentences that look fine in written text but are not ear-friendly Use short, linear, simple sentences that ar easy to understand and feel on a deeper level

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END WITH A PITCH The ending emotion is what will stay with your viewer after your video ends This is where a memorable brand association is created So make sure to end your video script on a positive, inspiring note Along with a clear call-to-action

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REMOVE THE FAT Most enterprise explainer videos need to be under two minutes In my experience, a minute of voiceover covers 120-140 words So aim for your script to be under 250 words to get your desired explainer video If it exceeds that, remove unwanted portions as needed

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WHAT IF ALL THE INFORMATION IS ESSENTIAL? Your explainer video should get viewers excited about your offering, wanting to learn more And to do that in under 2 minutes... You need to convey only the essential information to build credibility This will help retain viewer attention and intrigue

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REFINING YOUR SCRIPT FURTHER Once your script is ready... Ask these 3 crucial questions: Does it help your audience or is it designed to impress? Does it provide a valuable insight that helps the viewers? Can it be moved to a later stage in the sales process?

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FOUND THIS INSIGHTFUL? LET ME KNOW IN THE COMMENTS! Sunny Arora Chief Storytelling Officer at Broadcast2world

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