Pharma Marketing Analytics Needs to Reflect How Decisions Are Really Made Pharma runs on data, but it takes more than metrics to make the right calls. Without understanding the why behind the numbers, even strong campaigns can go off track. Pharma marketing analytics should uncover patterns that reflect actual behavior. For example, if prescribing is slow after launch, is it a message issue or an access problem? That distinction matters, and the data needs to tell the whole story. Where we often see analytics fall short is in how they’re used. Reports get shared, but the strategic followthrough isn’t always clear. At KMK, we work to bridge that gap, helping teams not only understand insights but take action on them. To learn more about our approach, reach out at
[email protected] Visit: www.kmkconsultinginc.com
