Společnost pro management a leadership s.r.o. Španielova 1303/72, 163 00 Praha 6 tel.: +420 775 145 999
[email protected] www.spml.cz
MBA PROGRAM Executive MBA Introduction of the study program
Content 1.
About us..................................................................................................................... 3
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Accreditations and membership............................................................................. 4
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Price of the MBA study programm......................................................................... 4
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Study content and lectors ....................................................................................... 5
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Link to labour market ............................................................................................... 6
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Content of study subjects (Syllabus) ..................................................................... 7
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Reference ................................................................................................................ 17
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Partners: .................................................................................................................. 19
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1. About us Society for management and leadership is prestigious organisation dealing with cultivation of Czech and international business and management sphere. Our aim is to educate competent professionals able to deliver outstanding performace in all business sectors while respecting moral and ethical values, and to be model for others. Our future is built on success of our customers and long-term partnership based on positive experience with our team and our services. Our history dates back to 2004 when (as group of professionals called Excellence in Education) launched a specialized application trainings for sales and management teams. We are proud that we are an integral part of the success of many local and international companies such as Siemens, IBM, Targus Europe, Economia, Teta Drogerie (PK Solvent), Veracomp, Dako, Edera, RLC etc... Our know-how is constantly updated, our team actively participate in research and collaborate with prestigious universities and organizations in the Czech Republic and abroad (University of Hradec Králové, British Chamber of Commerce, IADL, Ministry of Education, Ministry of labour etc..). Content of our trainings always reflect current trends in given area with focus also on personal development.
2. Form and duration of the study Study of Executive MBA program and achieving of MBA professional degrees provided by our company is based on link between theory and practice. Students meet exclusively lectors – professionals (The training/coaching team is made up exclusively by professionals with min. 15 years of experience) with appropriate education, who demonstrably achieved excellent results in their areas). Individual study sessions are conducted through 14 weekend workshops. Contrary to theoretical trainings, focusing of pure transmission of information, we provide application training leading to the adoption of the required working and thinking habits. The aim is to acquire practical skills that participants are able to immediately apply in their practice. Students, throughout the period of study and under the guidance of professionals, learn to apply new knowledge and skills on a specific company/situations in which they work. 3
Study meetings also serve as a platform for sharing knowledge and experience within the team. Verification of educational attainment in individual subjects have form of assignments (application of newly acquired knowledge in your business or employment) and the subsequent discussion of this work. The study is completed by processing of a successful defense of the final thesis - an examining/study board award professional MBA to successful students.
3. Accreditations and membership An international team of inspectors (on the basis of a thorough examination of the quality of our program of study, long-term results of our work, the quality of the team of lecturers, Code of Ethics and compliance with the principles of effective education) awarded our company by certification of prestigious international organization - the International Association for Distance Learning. We are a long standing member of the British Chamber of Commerce and actively participate in sharing knowhow with important members of this organization.
4. Price of the MBA study programm Price of MBA study program is 99.000,- CZK for 1 student. Study will be organized partialy in Krakow and Pardubice (50/50).
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5. Study content and lectors Subject
Lector
Management and leadership
Bc. Pavel Kotek, MBA (CEO- Society for management and leadership) JUDr. Miroslav Antl (Senator of Parliament of the Czech Republic)
Criminal corporate responsibility Strategy management Marketing, media and PR Managerial Ethics and Corporate Culture, CSR Business, Civil, Labour law for managers HR Management of soft skills Project management Finance management Media communication
Thesis
Thesis defense
Ing. Mgr. Hana Janiková, MBA (Manager for strategy – Benepal) Bc. Pavel Kotek, MBA (CEO- Society for management and leadership) PhDr. Josef Kasal, Ph. D. (Manager of MBA studies, University of Hradec Králové) JUDr. Olga Sovová, Ph.D. (we would preffer Polish lawyer for your students) Bc. Pavel Kotek, MBA (CEO- Society for management and leadership) Bc. Pavel Kotek, MBA (CEO- Society for management and leadership) RNDr. Helena Křepelková, CSc (General Director of Associated Consultants) RNDr. Helena Křepelková, CSc (General Director of Associated Consultants) Jolana Voldánová (Czech TV commentator with 20 years experience) PhDr. Josef Kasal, Ph. D (Manager of MBA studies, University of Hradec Králové) Study Board
X on request, paid separately Lectures reflects actual trends in the EU and are carried through interactive learning sessions (workshops) in order to provide students 5
with deep understanding of the subject matter to allow immediate application in their practice.
6. Link to labour market Content of our MBA studies was carefuly designed according to demands of labour market in Central Europe. Most of employers in Poland and Czech Republic require at least minimum practical experience and know-how from students leaving universities. Many university absolvents usualy remain unemployed due to lack of experience and skills. Companies refuse to invest time and money to teach universities absolvents basic skills and rather employ more experienced staff. As far as our MBA program is designed with aim to provide students with real and actual knowledge and skills, students are much better equiped and prepared to cope with requirements of corporate and state organisations and compete successfuly against other applicants for the same working position during hiring prosess. Students also learn how to create and manage own companies which might be also alternative for those with enterpreneurship approach. As such, we believe to be valuable partner for those of your students, who want to succeed in labour market, well equiped with knowledge from university and supported with skills trained by us.
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7. Content of study subjects (Syllabus) Name of module: MANAGEMENTAND LEADERSHIP Lector:
Bc. Pavel Kotek, MBA
Module completion: Assignment Conditions for successful module completion: Elaboration and submission of assignments Aim of the module: The aim of the module is to introduce the students to the concepts of management and leadership (definition versus management) and introduction of premises required to perform these roles in the organization. The aim is also to compare the current state of "managerial and leadership culture" in the Czech Republic vs. abroad, to notice the biggest differences and common mistakes encountered in practice. During the lectures the attention will be given to the entire managerial cycle (required managerial competencies) with emphasis on application in specific situations. Content: Teaching will take the form of workshops and consultations on a range of particular topics that will be the resulting themes of assignments. Topics are following: Definition of management and leadership. Management and leadership difference. The role of the manager and leader. Basic competency requirements. Basic personal qualities and personality typology for managers. Myths about managers. Managerial cycle Building a management team in relation to corporate goals. Team typology. Effective managerial communication Motivation. Principles of work motivation. Motivation vs. Stimulation and appropriate use. Working with priorities. The manager as a coach and the training of successors. Leadership as ability x discipline, levels of leadership, leadership culture in the Czech Republic vs. abroad.
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Name of module: STRATEGIC MANAGEMENT Lector:
Ing. Mgr. Hana Janiková, MBA
Module completion: Assignment Conditions for successful module completion: Submission of assignment consisting of elaboration of all particular tasks within the given deadlines – 75% success rate. Aim of the module: The aim of the module is to provide theoretical information on the strategic management of business firms, especially the ability to apply theoretical knowledge into practice. Students are able to process the strategy of selected organization (ideally the one in which they work, or the one they choose) on the basis of acquired information.
Content: Teaching will take the form of introductory lectures, workshops and subsequently in the form of supervised independent solving of tasks based on training materials for each chapter, which summarizes the basic knowledge needed to solve them. The topics of the module are divided into the following chapters study. Topics of chapters are following: Mission, corporate principles, goals (definition, SMARTER goals). Strategic objectives (correct formulation of strategic objectives, impact factors on target setting). Paradoxes of Strategic Management. Differences between the tactical, operational and strategic management (degree of competence and responsibilities, timelines, type of information at different levels). The continuous process of strategic management (particular steps of strategic management - their continuity). The term of strategy (definition - views of different authors). The strategic business units - SBUs. Change of strategy (strategic space) – the extent of necessary changes assessment. The concept of strategic management + other familiar concepts (differences in concepts). Selection of the optimal strategy - the basics, strategic change managing. Implementation Strategy - advices. Strategic analysis of the company's environment (analysis of the general environment, analysis of the professional environment, methods applicable in the external analysis (BCG matrix of A.D. Little, PESTLE analysis, matrix of attractiveness of the branch and a firm position, Matrix survival, MAP method, the five forces model according to Joyce) Analysis of stake holders´ expectations. Strategic Analysis of the internal environment, SAP technology, case study.
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Recommended literature: 1. KEŘKOVSKÝ, M.; VYKYPĚL, O. Strategické řízení. Teorie pro praxi. 2. vyd. Praha : C. H. Beck, 2006. 206 s. ISBN 80-71779-453-8. 2.
FOTR, J.; VACÍK, E.; SOUČEK, I.; ŠPAČEK, M.; HÁJEK, S. Tvorba strategie a strategické plánování. Teorie a praxe. 1. vyd. Praha : Grada Publishing, 2012. 384 s. ISBN 978-80-247-3985-4.
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ZUZÁK, R. Strategické řízení podniku. 1. vyd. Praha : Grada Publishing, 2011. 176 s. ISBN 978-80-247-72431.
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KEŘKOVSKÝ, M.; DRDLA, M. Strategické řízení firemních informací. Teorie pro praxi. 1 vyd. Praha : C. H. Beck, 2003. 208 s. ISBN 80-7179-730-8.
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BOWMAN, C. Strategický management. 1. vyd. Praha : Grada Publishing, 1995. 152 s. ISBN 80-7169-230-1.
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BACHMANN, P. Management neziskové organizace. 1. vyd. Univerzita Hradec Králové : Gaudeamus, 2011. 280 s. ISBN 978-80-7435-130-3.
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Name of module: FINANCIAL MANAGEMENT Lector: RNDr. Helena Křepelková, CSc. Module completion: Assignment Conditions for successful module completion: Elaboration and submission of assignments Aim of the module: The aim of the module is to introduce students to the concepts and mechanisms of funding the business entity, the influence of tools for financial management at the operational and infrastructure processes, the most common shortcomings and errors, their consequences.
Content: Teaching will take mainly the form of a combination of interpretation, case studies and workshops on various topics. Participants will work out the assignment developed in accordance with the introductory presentation of formal setcontent requirements. Topics are following: The use of modern instruments in the funding of the business entity The financial statements of the company (balance sheet, profit and loss statement, cash flow) and links between them Creating the Framework Financial Plan Structure of assets and impact on financial results Growth in the value of the company, the structure of used capital – resources management The investment activities of the company, project financing, payback period
Recommended literature: 1. Finanční management, Růčková Petra, Roubíčková Michaela, nakl. Grada 2. Podnikové finance v teorii a praxi, Milan hrubý, Michaela Krechovská, nakl. Wolters Kluwer 3. Managing Resources - 3. vydání, Raymong Tylor a kol., nakl. Pergamon Open Learning
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Name of module: HR MANAGEMENT Lector:
Bc. Pavel Kotek, MBA/ Ing. Martina Jelínková
Module completion: Assignment Conditions for successful module completion: Elaboration and submission of assignments Aim of the module: The aim of the module is to introduce students to key terms in the area of the effective management of human resources with the strategic objectives of the company. Attention is paid to both the planning and the selection and subsequent work with staff at all levels, including the petting of individual development plans in line with the company objectives and strategy. Students will gain an overview of the modern concept of personnel management and application of the latest trends in own practice. Content: Teaching will take mainly the form of workshop on a range of particular topics. Participants will work out the assignment developed in accordance with the introductory presentation of formal set-content requirements. Topics are following: Role of human resources manager Psychological aspects of HR Personnel planning and strategy Preparation and management of tenders, psycho diagnostics by selecting key staff Preparation and management of Assessment centres/Development centre Measuring employee performance Evaluation interviews management Personality typology for HR professionals Company culture – the principles of building a positive change Preparation and work with the competency model Flexible forms of employment in the Czech Republic
Basic recommended literature: HR Management, NEBS Management literature Ester, Evangelu. Diagnostické metody v personalistice. Grada, 2009. ISBN 978-80-247-2607-6. Folwarczna, Ivana. Rozvoj a vzdělávání manažerů. Grada, 2000. ISBN 978-80-247-3067-7. Wagnerová,Irena.Hodnocení a řízení výkonnosti, Grada, 2008. ISBN 978-80-247-2361-7 BROOKS, I. Firemní kultura. Brno: Computer Press, 2003. ISBN 80-7226-763-9
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Name of module: SOFT-SKILLS MANAGEMENT Lector:
Bc. Pavel Kotek, MBA
Module completion: Assignment Conditions for successful module completion: Elaboration and submission of assignments Aim of the module: The aim of the module is to introduce students to areas of Soft skills, modern trends, the role of soft-skills in modern organizations and applications in specific situations. Students will have the opportunity to practice basic skills under the guidance of an experienced lector with years of practice. The focus will be mainly on effective communication, negotiation, conflicts solving at all levels within the organization, motivation for further education, etc. Content: Teaching will take the form of workshop on a range of particular topics. Participants will work out the assignment developed in accordance with the introductory presentation of formal set-content requirements. Topics are following: The definition of soft skills, myths and conceptions in this area Self-reflection as a basis for effective self-management Effective communication, modern trends in communication (PCA communication model) Managerial psychology and typology Constructive problem solving The arguments by asking questions Coaching and counselling Role of social network in corporate environments
Basic recommended literature: HILL, Dan. Emotionomics. Kogan Page, 2008. ISBN 9780749453992. GIDDENS, Anthony. Sociologie. Argo, 2005. ISBN 8072031244. Mikuláštík, Milan, Komunikační dovednosti v praxi, Grada, 2003. ISBN 80-247-0650-4 Roggers, Carl. Způsob Bytí, Portál. 1998. ISBN 80-7178-233-5
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Name of module: BUSINESS ETHICS AND COMPANY CULTURE Lector:
PhDr. Josef Kasal, Ph.D.
Module completion: Assignment – concept of selected literature Conditions for successful module completion: Elaboration and submission of assignments Aim of the module: To introduce ethics as a tool for increasing the managers authority and at the same time as the basic framework of management efforts. To introduce students to moral principles in professional activities. To strengthen the capacity of perception of fundamental ethical category. To strengthen the ability to perceive ethics as a solid and integral part of our company culture. Finally, the objective of the module is to specify the tools to enforce ethical principles into practice and consistently manage the conversion process of company culture. Content: Teaching will take the form of workshop on a range of particular topics. Participants will work out the assignment developed in accordance with the introductory presentation of formal set-content requirements. Topics are following: Concepts related to ethics. Relation between morality and ethics. Values and norms in managerial practice. The ethical framework of authority and power. Moral aspects of management and decision-making processes. Ethical contexts of company culture. Culture as „the collective programming of the mind“. Ethical principles of communication in the organization. Creating a stimulating business environment. Schools of thought in the concept of manager´s self-development. Erikson´s concept, content and process theory, cognitive approach. A manager as a moral authority. Enforcing of moral principles to managerial work through social competencies.
Basic recommended literature: BROOKS, I. Firemní kultura. Brno: Computer Press, 2003. ISBN 80-7226-763-9 ANZENBACHER, A. Úvod do etiky. Praha: Academia, 2001. ISBN 80-200-0917-5 HONNETH, A. Sociální filosofie a postmoderní etika. Praha: Filosofia, 1996. ISBN 80-7007-082-X HARTMANN, N. Struktura etického fenoménu. Praha: Academia, 2002. ISBN 80-200-0970-1 TAYLOR, CH. Etika autenticity. Praha? Filosofia, 2001. ISBN 80-7007-150-8
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Name of module : MARKETING, MEDIA A PR Lector:
Bc. Pavel Kotek, MBA/
Module completion: Assignment Conditions for successful module completion: Elaboration and submission of assignments Aim of the module: The aim of the module is to familiarize students with concepts in marketing, PR and presentation of the cornerstones of effective marketing. It also aims to familiarize students with the latest trends in these areas and the practical application of theoretical knowledge to a specific situation in their companies.
Content: Teaching will take the form of workshop on a range of particular topics. Participants will work out the assignment developed in accordance with the introductory presentation of formal set-content requirements. Topics are following: Defining the subject of marketing, its value, history and its role in the corporate environment. Marketing cycle Customer relationship management, distribution channels Marketing research Marketing strategy Social company responsibility as a part of an internal and external marketing Monitoring of marketing activities. Public Relations Psychology of advertising New forms of marketing
Basic recommended literature: Solomon, Michael, Marshall, Greg. Marketing očima světových marketing manažerů. Computer Press, 2006. ISBN 80-251-1273-X. LETANG, Jacquie. Public Relations. Portal, 2009. ISBN 978-80-7367-596-7. Vysekalová, Jitka, Komárková Růžena. Psychologie reklamy. Grada, 2000. ISBN 80-247-9067-X. Kamran,Kashani, Proč už neplatí tradiční maketing, Computer Press, 2007. ISBN 978-80-251-1536-7
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Name of module: PRÁVO OBCHODNÍ, OBČANSKÉ A OBCHODNÍ Lector:
JUDr. Olga Sovová, Ph.D.
Module completion: Assignment and oral examination Conditions for successful module completion: Successful written exam Aim of the module: The aim of the module is to introduce students to the concepts of business, labour and civil rights, with an emphasis on practical application in specific situations. Emphasis will be given to changes valid from January 2014 and the overall orientation of students in legal liability of managers and executives.
Content: Teaching will take the form of workshop on a range of particular topics. Participants will work out the assignment developed in accordance with the introductory presentation of formal set-content requirements. Topics are following: The Civil Code in the context of current changes The Commercial Code in the context of current changes Labour law in managerial practice
Basic recommended literature: Nový občanský zákoník, Sagit, 2012. ISBN 978-80-7208-920-8 Hůrka, Petr. Pracovní právo. Čeněk, 2014. ISBN 978-80-7380-316-2 Lochmanová, Ludmila. Základy obchodního práva. Key Publishing. 2014. ISBN 978-80-7418-114-6
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Name of module : PROJEKTOVÉ ŘÍZENÍ PRO MANAGERY Lector: RNDr. Helena Křepelková, CSc. Module completion: Assignment Conditions for successful module completion: Elaboration and submission of assignments Aim of the module: The aim of the module is to introduce students to concepts and methods in the field of projects management, project feasibility analysis, risk and return and determine their own management during implementation, the most common shortcoming and errors, their consequences.
Content: Teaching will take the form of combination of lecture, case study and workshop of particular topic. Participants will work out the assignment developed in accordance with the introductory presentation of formal set-content requirements. Topics are following: Concepts in technique of projects management. The feasibility, analysis of project risks. Goals, planning, timelines, milestones, control mechanism Funding for the projects, return Project management and methods Evaluation of projects
Recommended literature: Management rizik projektů, Michal Korecký, Václav Trhovský, nakl. Grada Projektový manager podle IPMA, Jan Doležal, Pavel Máchal a kol., nakl. Grada Delivering successful projects, kolektiv autorů pro Universal Manager Studies, nakl. Scitech Educational Ltd.
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8. Reference We are very proud to present small selection of recommendations from our students:
The reson why I decided to join prestigious management training program MBA executive , organized by Society for management and leadership, is content of the study, positive feedback from other students, lenght of the study program and very good price. However, the most important reason is focus on link between theory and practice, coaching workshops focused on acquiring skills and dialog. I also appreciate very professional approach of management of this organisation. In my life I follow the philosophy of "change is a possibility" and "GREAT THINGS can be done ONLY IF you are surrounded by educated, creative and positive people." Having passed through couple of interatcive workshops, I am absolutely sure my decision to joint this programm was correct. Lectors are positive, creative, full of energy and I have chance to apply new knowledge and skills on various situations I have to face in my daily work as well as personal life. And this is exactly what I expected from such programm. Ing. Oldřich Bubák, well known writter, photographer, traveller (the first Czech who passed North and South Pole on foot)
I highly recommend MBA studies at SPML. I know most of discussed topics from my long years of practice, but I have to admit that most of these themes I am learning to see from a different perspectives. For example I learn to do things in the right order. I will try to implement all knowledge to my business practice as quickly as possible. Teaching is conducted in a friendly spirit. Also students are selected appropriately, I feel there very well. The introduced theory is always added with examples from practice. Trainers are experts in their fields and they have many years of experience. It assures me that I chose the right company providing MBA programm. I believe I will finish my study successfully and my business will be more successful in the future. Ing. Richard Bělohubý, AG25 s.r.o., Managing Director
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I have started to attend the MBA program that organizes SPML. Workshops and studying from recommended literature is chosen for students very well. The lectures are very interesting and the professors have a long-year experience in business and they are willing to discuss any issues coming from our practise. In the past I worked in a big international company and then abroad. At the present I work as an interpreter and an English lector. I had a fortune to use all my knowledge from the office and abroad especially in Business English. But this year I have decided to return to the business. Studying will encourage my attends and I will also get more confidence. I feel that I am on the right place with the right people. Helena Vitková, Private language school, owner
I realy appreciate chance to be part of this program. It helps me to realize how to manage effectively my own company and what do I have to change to be successful. I like very friendly and creative atmosphere, space for dialog and sharing experience, supported by very professional approach of teachers, who have deep knowledge and needed skills with topics, and are ready to share their know-how. I expected link between theory and practice and this is exactly what I get. I am looking forward to next workshops. Martin Kratochvíl, Sniford s.r.o, Managing Director
We are ready to provide you with contacts to our students so you can hear their latest experience with our MBA programm.
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9. Partners:
General partner:
Media partners:
We support:
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