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Marketing Financial Services The fully updated and expanded Marketing Financial Services (8th edition) delivers a deep dive into marketing concepts and activities as they relate to the special requirements of financial services marketing. From theoretical foundations to realworld solutions, have the best practices for strategic planning and evaluating performance at your fingertips. Get tips on campaign planning – including setting objectives, developing strategy, and implementing tactics, as well as effective budgeting. Uncover the value of successful brand management, the role of public relations (PR), and how to best utilize digital, social media, and content marketing channels. Additionally, discover steps to help integrate and grow the marketing function within a bank's organizational structure. Develop a greater understanding of the relationship between strategic business planning and strategic marketing. Gain insight into best practices for conducting market research and preparing a SWOT analysis. Marketing Financial Services explores the best practices every marketer should know.
Textbook Pricing Marketing Financial Services TEXT - Printed Catalog #3016612 $155 List / $125 ABA Members
Marketing Financial Services TEXT - eBook* Catalog #3016613 $155 List / $125 ABA Members
*For eBook option, you will receive an email within 24 hours with access instructions. To download and view, you will need to register your copy and download Adobe Digital Editions software. View supported eBook devices.
Knowledge areas include: The Structure & Function of Marketing Marketing Planning, Strategies and Implementation Marketing Management and ROI Advertising, PR, and Direct, Digital, Social Media, and Content Marketing View the Table of Contents (PDF) For more information about this product, please contact Customer Service.
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