MARKET LINKAGES AND SUPPLY CHAIN MANAGEMENT FOR MSMES
TABLE OF CONTENT 01 Introduction
05 What Is Supply Chain
02 What Are Market Linkages?
06 Government Support for MSME
03 Importance of Market Linkages
07 Conclusion
04 Platforms Supporting Market
08 Contact Us
for MSMEs Linkages
Management (SCM)? Market & SCM
INTRODUCTION • MSMEs make significant contributions to India’s manufacturing, services, employment, and exports. • To grow, they need strong market linkages and an efficient supply chain ecosystem.
• Digital platforms and government support have improved access to markets. • This presentation focuses on how MSME Registration can enhance competitiveness through better linkages and supply chain strategies.
WHAT ARE MARKET LINKAGES? • Connections between producers, buyers, suppliers, and intermediaries. • Help MSMEs reach local, national, and global markets. • Include trade networks, distribution channels, online marketplaces, and government procurement platforms. • Crucial for expanding sales and improving profitability.
IMPORTANCE OF MARKET LINKAGES FOR MSMES • Expands customer base and revenue opportunities. • Helps MSMEs adopt better prices through competitive markets. • Facilitates access to raw materials, technology, and partnerships. • Reduces dependency on limited local markets. • Enhances visibility and brand recognition.
PLATFORMS SUPPORTING MARKET LINKAGES • GeM (Government e-Marketplace): Helps MSMEs sell products/services to government buyers. • ONDC (Open Network for Digital Commerce): Opens access to large e-commerce networks. • E-commerce Platforms: Amazon, Flipkart, IndiaMART, etc. • Export & Trade Promotion Councils: Support global market entry.
• Cluster Development Programs: Improve supply chain and market networks at local levels.
WHAT IS SUPPLY CHAIN MANAGEMENT (SCM)? • SCM refers to managing the flow of goods, services, and information from suppliers to customers. • Involves procurement, production, warehousing, logistics, distribution, and inventory control. • Efficient SCM reduces costs and improves delivery performance. Note: You can also Update Udyam Certificate
GOVERNMENT SUPPORT FOR MSME MARKET & SCM • MSE-CDP (Cluster Development Programme): Infrastructure and marketing support. • Export Promotion Schemes: Duty Drawback, Interest Equalization Scheme. • TReDS: Improves cash flow by supporting invoice discounting. • Skill Development & Digital Training: Helps MSMEs understand logistics and markets. • Udyam Registration: Provides formal identity and access to procurement opportunities.
CONCLUSION Market linkages and efficient supply chain management are essential pillars for MSME growth and sustainability. By adopting digital platforms, improving logistics, and building strong networks, MSMEs can reach wider markets, reduce costs, and deliver better value to customers. Strengthening these areas empowers MSMEs to compete effectively in a dynamic, technology-driven business environment.
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