LOYALTY PROGRAM DESIGN IN SAUDI ARABIA Quick Brown Fox (QBF) Consulting was founded by industry veterans Manav Fernandez and Chayya Bassi, who together have over 40 years of experience building impactful loyalty programs.
LOYALTY STRATEGY SERVICES SAUDI ARABIA
CERTIFIED LOYALTY MARKETING PROFESSIONAL
Constantly delivering a Conceptualized to unite all of Emaar’s varied assets, including Properties, Hotels,
superlative
Dining, Entertainment, Malls, Retail, and
customer
Leisure with a single rewards currency;
experience to build
Chayya led the project to a successful launch in her capacity as Group Director of Loyalty at Emaar, subsequently leading the
improved relationships that
team that managed the program until
turn customers
December 2018. QBF was awarded the
into advocates.
Programme Management in January 2019 and ran it up until August 2020.
WHO WE ARE
AN AWARD-WINNING TEAM, QUICK BROWN FOX CONSULTING HAS OVER 40 YEARS’ EXPERIENCE HELPING BUSINESSES BUILD IMPACTFUL LOYALTY PROGRAMMES ACROSS THE MENA REGION. WE PRIDE OURSELVES ON:
CUSTOMER LOYALTY PROGRAM
WE ARE A FAMILY OF READERS. MY FATHER, MOTHER AND EVEN MY KID BROTHER, WE ARE AVID, VORACIOUS READERS. I REMEMBER MY FIRST BOOK – THE MYSTERY OF THE BURNT COTTAGE BY ENID BLYTON. IT WAS A MYSTERY STORY SET IN ENGLAND AND I DEVOURED EVERY WORD, AS IT CREATED A MOVING PICTURE IN MY MIND’S EYE. I COULDN’T PUT THE BOOK DOWN AND LOST ALL SENSE OF TIME, HATING THAT FEELING OF IT COMING TO AN END. WHEN I ASKED IF I COULD HAVE ANOTHER, I WAS TOLD TO READ IT BACK-TO-FRONT. MY NEXT BOOK WAS GIFTED TO ME TWO SATURDAY’S LATER.
CREATING LOYALTY – TECHNOLOGY OR PHILOSOPHY HOWEVER, THIS IS NOT A STORY ABOUT MY READING HABITS. IT’S A STORY ABOUT LOYALTY. MANY HOURS OF MY CHILDHOOD WERE SPENT AT A BOOKSTORE CALLED TEKSON’S IN SOUTH DELHI, WHILE MY MOTHER WENT ABOUT SHOPPING FOR FABRIC AND OTHER ASSORTED ITEMS, I HAD LITTLE TIME FOR. WHAT ALWAYS AMAZED ME ABOUT THESE VISITS WAS THE WAY THE OWNER OF THE SHOP WOULD SPRING UP AND GREET MY MOTHER BY NAME, FOLLOWED BY INSTRUCTIONS TO ASSISTANTS IN THE STORE TO FETCH SPECIFIC NEW ARRIVALS THAT HE KNEW SHE WOULD LIKE. IT MADE ME FEEL REALLY IMPORTANT, JUST BEING THERE. A CUP OF TEA WOULD MAGICALLY APPEAR, MADE EXACTLY THE WAY MY MOTHER LOVED IT AND AS SHE LEAFED THROUGH THE PAGES OF BOOKS BEING PARADED BEFORE HER, MR ARORA, THE OWNER WOULD TELL HER ABOUT THE REVIEWS HE WAS GETTING FROM OTHER READERS. HE WOULD ASK AFTER MY FATHER AND LET HER KNOW HE HAD NEW DESIGN BOOKS FOR HIM AND WHEN MY MOTHER WOULD FINALLY BUY HERSELF FIVE TO SIX BOOKS, HE WOULD KNOCK OFF 20 PERCENT AS A ‘SPECIAL DISCOUNT’. I WOULD BE LED OFF TO THE CHILDREN’S SECTION IN THE BACK WHERE I WOULD SIT AND READ COMIC BOOKS, OVER THE NEXT FEW HOURS. AS I GREW INTO MY TEENS, I WOULD OFTEN GO THERE ON MY OWN AND MR. ARORA WOULD GIVE ME THE SAME TREATMENT – ASK AFTER MY PARENTS, OFFER ME A COLD BOTTLE OF POP AND THROW IN A DISCOUNT IF I BOUGHT ANYTHING. WHEN MY FATHER DIED, HE WAS AT THE FUNERAL, PAYING HIS RESPECTS, SUCH WAS HIS RELATIONSHIP WITH OUR FAMILY.
CONTACT US
LEVERAGING TECHNOLOGY TO DRAW MEANINGFUL INSIGHTS FROM CUSTOMER DATA TO FORGE UNBREAKABLE BONDS BETWEEN YOUR BUSINESS AND YOUR CUSTOMERS.
