Kombucha Market Global Information Type (Green Tea, Black Tea, and Others), Packaging Material (Plastic, Metal, Glass, and Others), Distribution Channel (Store Based, Non-Store Based), Region (North America, Europe, Asia Pacific, Row) - Forecast Till 2023 Key Players: Some of the key players profiled in the global Kombucha Market are Kevita, Inc. (Canada), Kombucha Wonder Drink (U.S.), Kosmic Kombucha (U.S.), Live Soda Kombucha (U.S.), Makana Beverages Inc. (U.S.), Nesalla Kombucha (U.S.), Reed’s Inc (U.S.), Buchi Kombucha (U.S.), and Gt’s Kombucha (U.S.), among others.
The present generation has become conclusively obsessed with superfoods and therefore it comes as little surprise that the kombucha market has registered fast paced growth. Kombucha is a tea-based beverage that has been a popular drink in Japan, Russia and Eastern Europe for centuries. However due to its long list of health benefits, the tea has found immense popularity in North America and Europe. Aggressive promotion of the product by health food marketers, who are inclined to capitalize on the current superfood trend, plays a considerable role in the popularity and demand kombucha has garnered. Significantly in 2019 PepsiCo acquired KeVita, one of the most well-known kombucha producers in the Canada and according to analysts, this is one of the prominent reasons behind the wide availability of kombucha in the United States in the recent years.
Regional Analysis: Foods and beverages that have multiple health benefits are becoming increasingly popular as the general population all over the world has been fighting with obesity, high levels of cholesterol, diabetes, weight gain and overall worsening health. Much of the blame can be laid on the consumption of processed foods that are nutritionally empty and calorie dense. But as modern life, with its fast pace and increased demand for ready-to-go foods, changes the age old practice of consuming three square meals a day, superfoods that are high in nutrients and can be one stop solution for most health problems are gaining traction, a trend that can shed considerable light on the growth of kombucha industry.
Segmentation Kombucha is essentially produced when black tea, sugar and water are brewed with ‘symbiotic culture of bacteria and yeast’ or SCOBY. Kombucha consumption bolster the bacteria that live in the gut and help regulate functions from digestion to hunger. Though the science behind kombucha has not been proven, Hollywood stars and influencer have largely taken up to drinking kombucha calling it the fountain of youth and commercial kombucha producers have been launching a wide array of flavored kombucha drinks that have largely appealed to the health beverage drinking public.
Intended Audience Kombucha drinks manufacturers Non-alcoholic beverages manufacturers Retailers and wholesalers E-commerce companies Traders, importers, and exporters