Job Description: Marketing Specialist- Shows and Training Reports To:
Marketing and Communications Manager
Location:
Conyers, GA
ESSENTIAL DUTIES AND RESPONSIBILITES: Develop annual trade show calendar for core and chain sales and publish mid-Q4 for upcoming year. Manage annual trade show budget to include tracking of actual expenses by show and report monthly. Coordinate and execute annual trade show plan to include leading show project planning teams working closely with marketing, product management and sales Create show campaigns in Salesforce for visibility and usage by sales, product management and marketing. Manage show scorecard measurement tool utilizing Salesforce CRM include tracking/reporting show results to determined metrics (i.e. attendees, quotes, orders, etc.) Develop and manage feedback system for improvement for all shows. Manage all components including pre-planning coordination, show logistics/execution and post show completion of all details as part of the company trade show process. Details include yet are not limited to securing booth space, space deposit payments, logistics of onsite show services, attendance at certain shows, crating, show equipment inventory and troubleshooting Work with product management on show equipment inventory management in areas of part number assignment, equipment tracking, show equipment rework status, etc. Communicate results of shows to multiple audiences. Support sales and product management as needed for trade shows Maintain company standards and processes for shows hosted onsite and offsite to include brand integrity Attend national trade shows and other shows (regional and chain) as needed Evaluate new trade shows and recommend as appropriate Assist in coordination and execution, as needed annual educational training plan targeting multiple audiences (consultants, end-users, reps and dealers) working closely with marketing, product management and sales.
CORPORATE OFFICE: 2016 Gees Mill Road, Suite 200, Conyers, GA 30013 ADDITIONAL LOCATIONS: JACKSON MS • PRYOR OK • WEIDMAN MI • KANSAS CITY MO 888.994.7636 • FAX 888.864.7636 • unifiedbrands.net UNIFIED BRANDS IS AN ISO 9001 REGISTERED COMPANY © 2015 Unified Brands. All Rights Reserved. Unified Brands is a wholly-owned subsidiary of Dover Corporation.
Assist as needed with training program components including pre-planning coordination details for hosting various size audiences to include travel, meals accommodations, communication and transportation logistics with external resources
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES: Demonstrate ability to manage a high level of activity under a variety of conditions and constraints Project management skills Verbal and written communication skills Computer skills including Microsoft Office Knowledge and experience with SalesForce CRM is desired Self-starter who can work with minimal supervision EDUCATION AND EXPERIENCE: Bachelor's degree in communications or marketing. A minimum of three years in a professional business environment working with clients/customers handling the logistics of events, shows or equivalent experience PHYSICAL REQUIREMENTS: Type Seeing: Hearing: Standing/Walking Climbing/Stooping/Kneeling Lifting/Pulling/Pushing Fingering/Grasping/Feeling:
Rarely 0 -12%
Occasionally 12 – 33%
Frequently 34 – 66%
Regularly 67 – 100% x x
x x x x
WORKING CONDITION: General office environment. Ability to travel within the United States at different times throughout the year where overnight or extended overnight stays are required. Travel estimated to be 25% or less.
