How Pharma Marketing Analytics Can Mislead Without the Right Context Data doesn't always tell the full story. Especially in pharma, where conditions can shift quickly, drawing conclusions without context often leads teams in the wrong direction. Pharma marketing analytics usually emphasizes visible trends like HCP engagement or sales movement. But those numbers can easily miss important variables, such as sudden changes in formulary access or delays caused by provider hesitation. Picking up on these factors makes all the difference. That’s where experience shows its value. When analysts have worked inside pharma environments, they tend to ask the right questions and spot issues others might overlook. This kind of judgment can help avoid weeks of chasing the wrong problem or misreading market signals. At KMK Consulting, we’ve spent years supporting life sciences clients across commercial analytics, field ops, forecasting, and strategy. Our focus is on helping teams see more than just metrics, we help connect the data to what's actually happening in the market. Start the conversation at
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