How Much Does Website Design Cost in India? (2026 Pricing Breakdown)
If you have requested quotes from three different agencies, you have likely received three wildly different numbers: one offering a website for ₹10,000, another for ₹65,000, and a third pushing ₹2,00,000. This price disparity is the most confusing aspect for business owners in India. Why does the "same" service cost so differently? The answer lies in value, not just code. In 2026, a ₹10,000 website is typically a pre-made template with changed colors—a digital business card. A ₹2,00,000 website is a conversion engine, custom-engineered with SEO architecture, security protocols, and a user journey designed to turn visitors into revenue. This guide moves beyond the "it depends" answer. We will break down realistic website design cost in India, exposing the difference between "cheap" and "cost-effective," so you can budget for a digital asset that actually grows your business.
2. Average Website Design Cost in India (Quick Pricing Overview) For decision-makers looking for immediate clarity, here is the standard market rate for professional-grade website development in India for 2026. These figures assume you are hiring a reputable agency or an experienced freelancer, rather than an entry-level beginner.
Website Cost Ranges (2026) Website Type
Estimated Cost (INR)
Best Suited For
Basic Business Website
₹25,000 – ₹60,000
Small businesses, consultants, personal portfolios (5-7 pages).
Professional Corporate Website
₹60,000 – ₹1,50,000
Established SMEs, service providers, B2B companies requiring CMS & SEO setup.
Custom Website Design
₹1,50,000 – ₹4,00,000+
Brands needing unique UI/UX, animations, and high-performance architecture.
Ecommerce Development
₹80,000 – ₹6,00,000+
Online stores. Cost scales with product count and features (e.g., Shopify, Woo).
Web Applications / Enterprise
₹5,00,000 – ₹15,00,000+
SaaS products, portals, aggregators requiring complex backend logic.
Note: These ranges cover design and development. Domain, hosting, and marketing are separate operational costs.
3. Key Factors That Affect Website Design Cost in India Understanding these levers will help you negotiate better and prioritize features that matter.
3.1 Type of Website A static website (HTML/CSS) is cheaper but requires a developer for every update. A dynamic website (CMS-based) costs more upfront but empowers your team to edit content without coding. In 2026, 95% of businesses should opt for dynamic sites for speed and SEO agility.
3.2 Custom Design vs. Templates ● Template-Based (Lower Cost): Uses a pre-built theme. Fast to launch, but your site might look like thousands of others. Limited scalability. ● Custom Design (Higher Cost): Built from scratch using Figma/Adobe XD. The code is cleaner (better for Google Web Vitals), the security is tighter, and the design aligns 100% with your brand identity.
3.3 Number of Pages & Content Complexity A 5-page site is standard. A 50-page site requires significantly more wireframing, layout variations, and internal linking strategies. Pro tip: If you provide copy-paste-ready content, costs go down. If the agency has to interview you and write the copy, costs go up.
3.4 Design & UX Requirements Are you looking for a functional layout or a user experience?
● Basic: Standard navigation and contact forms. ● Advanced: User research, buyer persona mapping, conversion rate optimization (CRO), and micro-interactions (animations). The latter drives sales but increases the web design pricing in India.
3.5 Technology Stack ● CMS: WordPress is cost-effective and standard. ● E-commerce: Shopify has recurring monthly fees; WooCommerce is higher upfront but lower recurring. ● Custom Stack: React, Next.js, or Node.js offer superior speed and scalability but require specialized (more expensive) developers.
4. Website Design Cost Breakdown by Website Type 4.1 Business / Corporate Website Cost (₹60k – ₹1.5L) This is the "workhorse" tier for most Indian SMEs. ● Deliverables: Custom homepage design, CMS integration (WordPress), mobile responsiveness, contact forms, blog setup, and basic on-page SEO. ● Ideal For: Law firms, manufacturers, clinics, and B2B service providers.
4.2 E-commerce Website Development Cost in India (₹80k – ₹6L+) Selling online adds layers of complexity: security, inventory, and payments. ● Small Store (₹80k - ₹1.5L): Up to 50 products, standard payment gateway (Razorpay/Stripe), standard shipping logic. ● Enterprise Store (₹2L - ₹6L+): Thousands of SKUs, multi-vendor capabilities, ERP integration, dynamic tax calculation, and abandoned cart automation.
4.3 Custom Website & Web Application Cost (₹5L+)
When off-the-shelf software limits your business operations, you need custom dev. ● Deliverables: High-fidelity prototyping, scalable database architecture, API development, and rigorous QA testing. ● Why the cost? You are paying for senior engineers and solution architects, not just web designers.
5. Website Development Cost vs. Website Design Cost It is crucial to distinguish between the two to avoid "design-only" quote traps. ● Website Design: This is the visual layer (colors, layout, typography, UI). A designer creates the "look" in software like Figma. ● Website Development: This is the functional layer. Developers write the code (HTML, PHP, JS) to make that design a working, clickable website. Warning: Some low-cost quotes only cover the design files, leaving you to find a developer separately. Always ask for a "Design + Development" quote to get the full website development cost in India.
6. Hidden Costs Most Businesses Ignore When budgeting, add 15-20% buffer for these often-overlooked essentials: 1. Hosting & Domain: ₹3,000 – ₹15,000/year. Avoid the cheapest hosting; it hurts site speed and SEO. 2. SSL Certificate: Often free, but premium security (required for financing/health sites) can cost ₹5,000+/year. 3. Content Writing: ₹1 – ₹3 per word. Good copy is what actually sells your product. 4. Premium Plugins/Themes: ₹5,000 – ₹20,000/year for licenses (e.g., Elementor Pro, WP Rocket). 5. Annual Maintenance (AMC): Essential for security patches and backups. Usually 15-20% of the project cost per year.
7. Website Design Cost in India vs. Other Countries India remains the global capital for high-quality, cost-effective development. ● USA/UK Cost: A custom corporate site in New York or London starts at $5,000 – $10,000 (₹4L – ₹8L). ● India Cost: The same quality code and design in India costs ₹60,000 – ₹1,50,000. International businesses hire Indian agencies not just for price, but because Indian developers are fluent in the latest stacks (Next.js, Headless CMS) that Western agencies charge a premium for.
8. Cheap Website vs. Professional Website: Cost vs. ROI Is a ₹10,000 website a bargain? Usually, it is a liability.
Feature
Cheap Website (₹10k - ₹15k)
Professional Website (₹50k+)
Speed
Slow, bloated code (High bounce rate)
Optimized for Core Web Vitals
SEO
Non-existent structure
Schema, meta tags, sitemaps included
Security
Vulnerable to malware
Hardened security & backups
Ownership
often locked to the vendor
You own 100% of the code/assets
The ROI Reality: A cheap site you have to rebuild in 12 months costs more than a professional site built right the first time.
9. How to Choose the Right Website Design Company in India Don't just look at the bottom line. Ask these three questions to qualify a vendor: 1. "Can I see recent live examples in my industry?" (Check their speed and mobile view). 2. "Is SEO included in the architecture?" (Ask about H1 tags, permalinks, and image compression). 3. "Do you use a custom theme or a pre-bought template?" (Ensure the price matches the method). Red Flag: If a proposal does not mention "Mobile Responsiveness" or "post-launch support," walk away.
10. Website Design Cost FAQs How much does a small business website cost in India? For a professional small business website (5-10 pages), expect to pay between ₹25,000 and ₹45,000. This should include mobile optimization and basic SEO. Is custom website design worth the cost? Yes, if you plan to scale. Custom sites load faster, rank better on Google, and are harder to hack. For long-term brands, the ROI of custom design outweighs the upfront saving of a template. Is SEO included in website design cost? Typically, agencies include "Technical SEO" (site structure, speed, mobile-friendliness). "On-page SEO" (keyword research, content optimization) and monthly backlinking are usually separate services. Can I redesign my existing website? Yes. Redesigns often cost slightly less than new builds if the content is ready, but can cost more if the existing code is "spaghetti code" that needs untangling.
11. Final Thoughts: How Much Should You Budget in 2026?
Your website budget should align with your revenue goals. ● Startup / MVP: Budget ₹30,000 - ₹50,000. Focus on clarity and speed. ● Growing SME: Budget ₹60,000 - ₹1,20,000. Focus on lead generation and brand authority. ● Market Leader: Budget ₹2,00,000+. Focus on dominance, automation, and user experience. In 2026, your website is your primary salesperson. Underfunding it is akin to hiring a salesperson who sleeps on the job.
Ready to Build a Website That Pays for Itself? If you are planning a website launch in 2026 and want transparent, performance-focused pricing, do not settle for generic quotes. Contact Our Team Today for a custom website cost estimate tailored specifically to your business goals. Let’s build a digital asset that drives real growth.
