How is Product Packaging Vital for Marketing? Beautiful-looking food drives people to consume the food and believe that the food tastes better. In marketing, this shows that product packaging is most important. Having a striking presentation changes perception and can keep customers returning again and again.
Here, we have listed a few aspects of packaging that play an enormous role in the branding & marketing of the product.
Colors Impact Purchasing Decisions What comes to mind when someone mentions Tiffany’s or Target? Chances are, if you mention Tiffany’s, that mention brings up images of Tiffany's beautiful robin egg blue boxes. If you mention Target, it may bring up designs of Target's striking, red circles. There are many speculations about the effect of color on purchasing decisions. Yellow evokes joy; pink evokes beauty; black evokes strength and so on. The colors a brand chooses for its packaging has a striking effect on a consumer’s choice to purchase, and also whether the customer will remember the product enough so the customer will want to shop for it again.
Packages Reinforce Perceived Value
When considering product packaging, focus on the feel of the item, also as on the product's ease of use; or, specialize in the “wow factor”; and that the product offers easy storage. Depending on the product’s intent, these factors all come into the picture, in varying degrees of necessity. The size of your product packaging may also add to perceived value, which means that depending on the type of product, people think that the product has more or less financial value, based on how much space it requires. . Packaging Must be Functional
Functionality of the product packaging is of utmost importance. The most important function of packaging is to prevent damage when transporting the product from the manufacturer to the shop and then from the shop to the customer's home. A food product’s packaging, for instance, is also its delivery system – the item should be packed sturdily enough to survive transit and then be stored in a customer's home, either on a shelf or in the refrigerator. Choosing paper, plastic, aluminum or any other substance is of great importance because to market the product well means, it must also look great.
You really cannot understate the importance of packaging in marketing. Marketing research is used to uncover the needs and motives of a given customer group. This helps in composing advertising, merchandising
and packaging strategies to motivate a market response and buying behavior. Similarly, the versatility of polyethylene packaging creates a variety of advertising opportunities, regardless of the nature of your product. If you are looking for high-quality plastic packaging, Primary Packaging Inc., an eminent packaging manufacturer in the industry can offer different thicknesses and clarities of polyethylene that can be customized for particularly your brands & products.
