Vuilive How Akash Manchanda Uses Retargeting Ads to Win Back Lost Customers March 10, 2025
Most website visitors don’t buy on their first visit. They browse, check products, and then leave. That’s where retargeting ads come in. These ads remind potential customers about your brand, encouraging them to return and complete their purchase. In this guide, we’ll explain how to win back lost customers using retargeting ads and insights from Akash Manchanda, co-founder of VUI Live. We’ll also explore how a 360 marketing company and a digital advertising agency can help you make the most of this strategy.
What Are Retargeting Ads? Retargeting ads show ads to people who have already interacted with your business. If someone visits your website, adds a product to the cart, or checks your services but doesn’t complete a purchase, retargeting ads remind them to come back. For example, have you ever looked at shoes online and then seen ads for the same pair on
Facebook, Instagram, or YouTube? That’s retargeting in action!
Why Do Businesses Need Retargeting? Retargeting helps bring back potential customers, but why is it so powerful?
✅ Most customers don’t buy right away – Studies show 98% of visitors leave a website without making a purchase. Retargeting helps recover them.
✅ It increases conversions – Retargeted visitors are 70% more likely to convert than new visitors.
✅ It reduces wasted ad spend – Instead of targeting new people, you focus on those already interested.
✅ It keeps your brand visible – Retargeting reminds customers of your products even after they leave. Now, let’s break down how to create a winning retargeting strategy.
Step 1: Segment Your Audience for Better Results Not all lost customers are the same. To win back lost customers, you need different retargeting approaches for each type.
🎯 Types of Retargeting Audiences: 1️⃣ Cart Abandoners – Customers who added products but didn’t complete checkout. 2️⃣ Recent Website Visitors – People who browsed your site but didn’t take action. 3️⃣ Engaged Users – Those who clicked on an ad or post but didn’t buy. 4️⃣ Past Customers – People who purchased before but haven’t returned. A 360 creative solution can help tailor ads for each audience, making them more effective.
Step 2: Create Personalized Dynamic Ads One-size-fits-all ads don’t work in retargeting. Instead, use dynamic ads that automatically display products people viewed earlier.
🛍️
🛍️Example: If a customer looked at running shoes, show them ads featuring those exact shoes. This personalization makes them 3x more likely to click. Platforms that offer dynamic retargeting: ✔ Facebook & Instagram Ads – Best for engaging social media users. ✔ Google Display Network – Shows retargeting ads across 2M+ websites. ✔ YouTube Ads – Targets users who watched your videos or visited your channel. A digital advertising agency like VUI Live can help set up these personalized ads for better results.
Step 3: Set the Right Ad Frequency and Timing Too many ads = Annoying. Too few = Ineffective.
⏳ Best Retargeting Timeframes: ✔ Within 24 hours – Capture immediate interest. ✔ 3-7 days – Show special offers to boost conversions. ✔ 30 days+ – Target long-term engagement with brand awareness ads.
🔄 Limit ad frequency to 3-5 times per week to avoid overwhelming customers. A 360 marketing company can optimize your campaign to balance visibility and avoid ad fatigue.
Step 4: Retarget Across Multiple Platforms Customers use multiple devices and platforms daily. So, to maximize success, retarget them across different channels.
📌 Best platforms for retargeting ads: ✔ Social Media – Facebook, Instagram, LinkedIn, Twitter/X ✔ Google Display Network – Banners on millions of websites ✔ YouTube – Video ads for high engagement ✔ Email Retargeting – Personalized reminders for abandoned carts
💡 Pro Tip: Use a digital marketing office near me to manage these channels effectively and increase ROI.
Step 5: Optimize, Test, and Improve Retargeting isn’t just about setting ads and forgetting them. You need to test, analyze, and improve constantly.
📊 Key metrics to track: ✔ Click-through rate (CTR) – Are people clicking your ads? ✔ Conversion rate – How many visitors return and buy? ✔ Cost per acquisition (CPA) – Are you spending efficiently?
🧪 A/B Testing Strategies: ✅ Test different ad copies – Try different headlines and CTA buttons. ✅ Experiment with visuals – Compare static images vs. video ads. ✅ Adjust audience targeting – Test different customer segments. According to Akash Manchanda, digital marketing expert, constant optimization is the key to maximizing ROI from retargeting ads.
Common Retargeting Mistakes to Avoid 🚫 Showing the same ad repeatedly – This annoys users and leads to ad blindness. 🚫 Not excluding converted customers – Avoid wasting money on people who already bought.
🚫 Using generic ads – Personalization boosts conversions by 80%! 💡 Need expert guidance? A digital advertising agency like VUI Live can help you refine your retargeting strategy for better results.
Wrapping Up! Retargeting ads are one of the most powerful tools in digital marketing. Instead of chasing
new customers, you bring back people who already showed interest—leading to higher conversions and better ROI.
🔹 With the right strategy, you can: ✅ Recover lost customers and boost sales. ✅ Optimize ad spend by focusing on engaged users. ✅ Improve brand recall and long-term loyalty. 🚀 Ready to start? With Akash Manchanda’s marketing expertise and a top digital advertising agency, you can create high-impact retargeting campaigns that drive real business growth.
💡 Looking for a digital marketing office near me? VUI Live’s 360 creative solution can help set up and optimize your retargeting ads for maximum success.
🔹 Start winning back lost customers with VUI Live today!
360 creative solution
akash manchanda
akash manchanda digital marketing
VUI Live
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