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Google Ads or Facebook Ads? Akash Manchanda Makes It Easy to Choose February 05, 2025
To succeed in the online marketplace, businesses must leverage digital ads. The two giants in this space—Google Ads and Facebook Ads—excel in different ways, catering to distinct marketing needs. Many businesses struggle to decide which one to use. To make things simple, let’s break down the history, purpose, and best use cases for each. This guide, with insights from Akash Manchanda, Co-Founder of VUI Live, a leading digital advertising agency, will help you decide the best platform for your business. If you’re searching for a digital marketing office near me, understanding these ad platforms is a great start.
The History of Google Ads and Facebook Ads Google Ads: Google Ads, previously known as Google AdWords, was launched in 2000. It started as a simple text-based advertising system and has now grown into a complex platform with multiple ad formats, including search, display, video, and shopping ads. Google Ads allows businesses to target users based on their search intent, meaning they can reach customers who are actively looking for their products or services. Facebook Ads: Facebook Ads started in 2007 as a way for businesses to advertise within the Facebook platform. Over the years, it expanded to include Instagram, Messenger, and the Audience Network. Unlike Google Ads, which target search intent, Facebook Ads target users based on their interests, demographics, and online behaviour.
What Are Their Objectives? Google Ads: Google Ads are best suited for businesses that want quick leads and sales. Since these ads appear when users search for specific keywords, they help businesses connect with people who already have an intent to buy. This makes Google Ads highly effective for direct-response marketing. Facebook Ads: Facebook Ads focus on brand awareness, audience engagement, and social proof. They allow businesses to create visually appealing ads that attract potential customers. Instead of targeting people who are searching for something specific, Facebook Ads introduce products to users who might be interested but haven’t actively searched for them yet.
Who Should Use Google Ads? Google Ads are ideal for businesses that:
✅ Offer products or services that people actively search for (e.g., "plumbers near me" or "best digital marketing agency"). ✅ Want high-quality leads that convert quickly. ✅ Have a budget to compete for high-intent keywords. ✅ Need measurable results with detailed analytics and tracking.
✅ Are in industries like finance, healthcare, legal services, or home improvement, where search intent plays a major role.
Many businesses use Google Ads as part of a 360 creative solution to get fast results. If you are looking for a 360 digital marketing strategy, Google Ads can be an essential tool.
Who Should Use Facebook Ads? Facebook Ads are perfect for businesses that:
✅ Want to build brand awareness and engage with a wider audience. ✅ Sell visually appealing products like fashion, beauty, fitness, or travel. ✅ Need to target specific demographics (age, gender, location, interests, behaviour). ✅ Want to retarget past website visitors or warm leads? ✅ Prefer a cost-effective way to test different audiences before scaling up.
If you are working with a 360 marketing company, integrating Facebook Ads into your strategy will help you build long-term customer relationships.
Google Ads vs. Facebook Ads: A Simple Comparison Google Ads
Feature Cost
Targeting
Higher for competitive keywords Based on search intent
Facebook Ads Usually lower per click Based on user interests and behavior
Direct sales and lead
Brand awareness and
generation
engagement
Ad
Search, Display, YouTube,
Image, Video, Carousel,
Formats
Shopping
Stories
Conversio
Higher, since users already
Lower, depends on ad
n Rate
have intent
engagement
Best For
How Do Experts Use Both? Successful businesses combine Google Ads and Facebook Ads to maximize their reach. Here’s how experts like Akash Manchanda VUI recommend using both platforms:
✅ Use Google Ads for sales and lead generation. If someone searches for "best running shoes," they are more likely to buy immediately. Google Ads helps businesses capture these customers. ✅ Use Facebook Ads for brand awareness. A fitness brand can use Facebook Ads to show high-quality
images and videos of their products to users who are interested in health and wellness, even if they aren’t actively searching for them.
✅ Retarget with Facebook Ads. If someone visits your website but doesn’t buy, you can show them targeted ads on Facebook to bring them back. ✅ Run A/B tests. Use Facebook Ads to test different audiences and creatives before investing in Google Ads for high-intent traffic.
Real-Life Example: How VUI Live Uses Both VUI Live, a leading digital advertising agency, combines both platforms to help businesses grow:
🔹 Google Ads: Targets users searching for "best digital marketing agency near me." 🔹 Facebook Ads: Share success stories and engaging content to build trust and attract new leads.
This combination ensures businesses get more leads, conversions, and long-term customer relationships.
Which One Should You Choose? There’s no single best platform—it depends on your business goals. Here’s a quick guide:
✅ Choose Google Ads if:
You need quick sales and high-conversion traffic. Your business offers a service that people actively search for. You have a higher budget and want a strong ROI.
✅ Choose Facebook Ads if:
You want to build brand awareness and audience engagement. You sell products that require visual marketing. You have a smaller budget and want to test audiences first.
💡 Pro Tip: The best strategy is to use both! Google Ads help you capture ready-to-buy customers, while Facebook Ads introduce your brand to a larger audience.
Wrapping Up! Google Ads and Facebook Ads are powerful tools, but they work differently. Google Ads connect businesses with people who are actively searching, while Facebook Ads help build brand awareness and customer loyalty.
For the best results, use a mix of both. 360-degree creative solutions often combine Google and Facebook Ads for a well-rounded marketing strategy. Want expert guidance? Akash Manchanda and the team at VUI Live can help you craft a winning ad strategy. Whether you need a 360 marketing company or a digital marketing office near me, choosing the right experts will help you get the best results.
(FAQs) 1. Which is cheaper, Google Ads or Facebook Ads? Facebook Ads usually cost less per click, but Google Ads bring higher-intent customers. 2. Can small businesses afford Google Ads? Yes! Start with a small budget, focus on specific keywords, and optimize over time. 3. Should I use both Google Ads and Facebook Ads? Yes! A mix of both platforms increases leads, engagement, and brand growth. 4. How do I know which one is best for my business? Test both platforms, track performance, and adjust based on results. 5. Where can I find experts to help with advertising? Look for a 360 digital marketing agency like VUI Live to guide you.
360 creative solution
360 degree marketing agency
360 digital marketing solutions
360 Digital Marketing Agency in Gurgaon
360-degree digital marketing agencies
360-marketing company
advertising agency
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