MARKET INTELLIGENCE
FOOD & BEVERAGES
Frozen Potato Market Outlook & Strategic Insights by 2031 The Frozen Potato Market is Projected to reach US$ 98.02 billion by 2031 from US$ 67.46 billion in 2023, growing at a 4.8% CAGR. Powered by QSR expansion, convenience food demand, and innovative processing technologies.
CHAPTER 1
Market at a Glance
$67.5B
$98B
4.8%
313
Market Size 2023
Projected by 2031
CAGR 2023–2031
Report Pages
Historic data covers 2021–2022 with a base year of 2023. The forecast period spans 2024–2031, analyzing five global regions and 15+ key company profiles. Download Sample PDF: https://www.theinsightpartners.com/sample/TIPRE00005147
CHAPTER 2
Key Market Drivers
QSR Expansion
Convenience Demand
Quick service restaurants drive
Rising dual-income and single-
massive frozen potato demand
person households fuel ready-to-
for fast, affordable meals.
eat food consumption.
Cold Chain Growth Global refrigerated warehouse capacity reached 719M m³ in 2020, up 16.7% from 2018.
CHAPTER 3
Consumer Trends Fueling Growth Shifting Household Demographics In 2020, the US had 36.1 million singleperson households — 28% of all households. This trend drives demand for portion-controlled, extended shelf-life frozen foods that require minimal preparation. Frozen potatoes offer vitamins B6, fiber, magnesium, and antioxidants in a naturally preserved, convenient format.
CHAPTER 4
Product Type Segmentation
French Fries
Hash Brown
Shaped Potatoes
Mashed & Others
Largest market share in 2023
Popular breakfast staple
Stars, alphabets, wedges —
Battered, topped/stuffed
premium appeal
varieties
The commercial segment (restaurants, QSRs) is expected to register a higher CAGR than residential during the forecast period.
CHAPTER 5
Regional Market Landscape North America Dominates North America leads with a well-established food processing North America · 35% Europe · 28% Asia Pacific · 22% South & Central America · 9% Middle East & Africa · 6%
industry, strong retail and food service sectors, and rising takeaway and on-the-go consumption trends. Key players like McCain, J.R. Simplot, and Kraft Heinz operate actively across the region.
CHAPTER 6
Cold Chain & Technology Opportunity 1
2
Capacity Surge
Emerging Markets
Global refrigerated warehouse
Cold chain expanding in South
capacity hit 719M m³ in 2020 —
Africa, Mexico, Kenya —
up 16.7% from 2018.
concentrated in urban areas and transport hubs.
3
Smart Tech Vendors adopting HACCP, RFID, and multi-compartment refrigerated fleets for efficiency and safety.
CHAPTER 7
Recent Industry Developments McCain Foods — Mar 2023
1
Doubling facility size and output in Coaldale, Alberta with substantial investment.
2
Lamb Weston — Nov 2023 Opened new facility in Ulanqab, China's "Potato Capital"
Simplot — Mar 2024 Launched world's first waffle-flavored fry and battered potato bites made with real maple syrup.
3
— producing 250M lbs of frozen potato annually.
CHAPTER 8
Competitive Landscape The market features a diverse mix of global and regional players driving innovation and expansion.
McCain Foods Global leader,
Lamb Weston Holdings
J.R. Simplot Company
The Kraft Heinz Co.
expanding capacity
Major US & China
Innovation in flavored
Strong North American
operations
products
presence
Other key players: Aviko B.V., Agristo NV, Farm Frites, Greenyard, Himalaya Food International, Agrarfrost, Godrej Agrovet, and Kipco Damaco.
Key Takeaways & Report Scope $98B by 2031
QSRs Lead Demand
4.8% CAGR growth trajectory
Commercial segment growing fastest
North America #1 Dominant region with key players
Report includes PEST/Porter's Five Forces, SWOT analysis, competitive heat maps, company profiles, and 7-year forecasts across all segments and regions.
Report Code: TIPRE00005147 · Published June 2024 · 313 Pages · Available in PDF & Excel
