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MEET OUR
FOUNDER & CEO Mr. Gulshan Kumar Mr. Gulshan Kumar is a distinguished individual who has traversed an impressive academic journey, culminating in the attainment of a Ph.D. Through his exceptional capabilities. His educational background includes a Master's degree in International Business, indicative of his profound understanding and strategic acumen in global commerce. Professionally affiliated with esteemed institutions such as IIT Roorkee and IIM Indore, Mr. Kumar demonstrates a commitment to excellence and innovation in his endeavors. His vision for fostering exports underscores his proactive approach toward economic advancement and global engagement. Initiating his journey with a modest cohort of six students, Mr. Gulshan Kumar has since cultivated a thriving community of over 30,000 students. Notably, his altruistic spirit is evident through providing free education to an average of over 200 students annually, exemplifying his dedication to empowering individuals through knowledge and opportunity. In addition to his remarkable achievements, Mr. Gulshan Kumar has been bestowed with the prestigious India Icon Award by Kiran Bedi, the first IPS officer of India. This esteemed recognition underscores Mr. Kumar's exceptional contributions and noteworthy impact, further solidifying his status as a luminary in his field. Such accolades serve as a testament to his unwavering dedication, visionary leadership, and significant influence on educational landscape and the broader community.
FROM THE DESK OF OUR FOUNDER Dear Student's I hope this message finds you well and filled with excitement for the journey ahead! On behalf of the entire DizitalAdda team, I want to extend a warm course. Congratulations on taking this crucial step toward enhancing your skills and unlocking new opportunities in the dynamic world of digital marketing. At DizitalAdda, we believe in empowering individuals with the knowledge and tools they need to thrive in the digital landscape. Throughout this course, you can expect a comprehensive and hands- on learning experience that goes beyond textbooks. We've designed our curriculum to be practical, relevant, and aligned with the latest industry trends. Our goal is not just to impart knowledge but to equip you with the skills and insights that will set you apart in the competitive field of digital marketing. Remember, success in digital marketing is not just about knowing the theory; it's about applying that knowledge strategically. Stay curious, stay engaged, and embrace every challenge as an opportunity to learn and grow. Once again, welcome to DizitalAdda! We're thrilled to have you on board and can't wait to witness your transformation throughout this course.
Best regards, Mr. Gulshan Kumar Founder, DizitalAdda.
OUR PARTNER COMPANIES
WHY TO CHOOSE DIZITALADDA FOR DIGITAL MARKETING
PICTURE GALLERY
DIGITAL MARKETING INSTITUTE GOT FEATURED IN
CERTIFICATIONS OFFERED IN DIGITAL MARKETING
VISHAL NIMESH
12 Months
Expert Digital Marketing Course
Module 1: Strategic Foundations of Digital Marketing (4 Weeks) Week 1: Introduction to Digital Marketing and Key Concepts Understanding Digital Marketing Ecosystems The Role of Digital Marketing in Business Growth Key Differences Between Traditional and Digital Marketing AI Integration: Introduction to AI in Digital Marketing (Predictive Analytics, Automation, etc.) Week 2: Understanding Digital Marketing Channels Paid, Earned, Owned, and Shared Media Channels Overview of Digital Marketing Channels: Search, Social, Display, and Email Multi-Channel Marketing Strategies AI Integration: AI for Channel Optimization and Cross-Channel Attribution Week 3: Defining Marketing Objectives and Audience Segmentation Setting SMART Goals for Digital Campaigns Identifying and Segmenting Your Target Audience Creating Buyer Personas and Customer Journey Mapping AI Integration: AI-Powered Audience Segmentation and Personalization Week 4: Business Models, Competitor Analysis, and Market Research Online Business Models (B2B, B2C, C2C, and more) Competitive Analysis and Benchmarking Tools Conducting Effective Market Research and Competitor Insights Crafting a Digital Marketing Strategy AI Integration: Using AI Tools for Competitive Analysis and Market Research
Module 2: Advanced Content Marketing, Blogging, and Visual Design (5 Weeks) Week 5: Content Marketing Strategy and Lifecycle Management Understanding the Content Marketing Funnel Creating High-Impact Content Strategies Content Creation vs. Curation AI Integration: Leveraging AI Tools for Content Ideation and Generation Week 6: Blogging Strategy and Editorial Planning Building a Content Calendar Blog Monetization Techniques Traffic and Lead Generation Through Blogging AI Integration: AI-Based SEO Writing Tools (e.g., SurferSEO, Clearscope) Week 7: High-Impact Copywriting and Storytelling Techniques Principles of Persuasive Writing Structuring Content for Engagement Case Studies and Success Stories in Copywriting AI Integration: AI-Powered Copywriting Assistants (e.g., Jasper, Copy.ai) Week 8: Visual Content Mastery: Canva and Photoshop for Digital Marketing Basics of Graphic Design with Canva Introduction to Photoshop: Tools and Techniques Creating Social Media Graphics and Blog Imagery AI Integration: AI-Driven Design Tools for Automating Visual Content Creation Week 9: Developing Content Clusters and Content Optimization Creating Pillar Content and Topic Clusters Optimizing Content for Conversions Measuring Content Performance AI Integration: AI in Content Optimization and Distribution (e.g., MarketMuse, Outbrain)
Module 3: Website Development, Optimization, and User Experience (6 Weeks) Week 10: Strategic Domain Selection and Website Planning Choosing the Right Domain Name for Branding Planning the Website Structure and Flow Hosting and Security Considerations AI Integration: AI Tools for Domain Research and Website Planning Week 11: WordPress Development: Building Professional Websites Setting Up WordPress Installing and Configuring Themes and Plugins Creating Pages, Posts, and Navigations AI Integration: AI-Assisted Website Builders and Theme Customization Week 12: Crafting Portfolios, Blogs, and Business Websites Designing a Portfolio Website Setting Up a Blog for Content Marketing Building a Professional Business Website AI Integration: AI in Website Design (e.g., Wix ADI, Bookmark’s AI Design Assistant) Week 13: E-commerce Setup with WooCommerce Setting Up WooCommerce for Online Stores Managing Products, Inventory, and Payments Customizing the Shopping Experience AI Integration: AI-Powered Product Recommendations and Personalization Engines Week 14: Fundamentals of User Experience (UX) Design UX Principles for Web Design Understanding User Journeys and Wireframing Usability Testing and Feedback AI Integration: AI-Driven UX Optimization Tools (e.g., Hotjar, Crazy Egg) Week 15: Enhancing Website Performance: Speed Optimization and Mobile Responsiveness Speed Optimization Techniques (Caching, Minification, etc.) Mobile-First Design and Responsive Web Design Best Practices Measuring Website Performance and Core Web Vitals AI Integration: AI for Automated Website Performance Monitoring
Module 4: Advanced Search Engine Optimization (SEO) Techniques (6 Weeks) Week 16: Core Principles of SEO and Search Engine Mechanisms How Search Engines Work The Importance of SEO in Digital Marketing Key Ranking Factors and Algorithm Updates AI Integration: AI for SEO Analysis and SERP Predictions Week 17: Comprehensive Keyword Research and Strategy Development Keyword Research Techniques and Tools Creating a Keyword Strategy for Content and Ads Long-Tail vs. Short-Tail Keywords AI Integration: AI-Based Keyword Research Tools (e.g., SEMrush, Ahrefs) Week 18: On-Page SEO: Content Structure, Metadata, and Site Architecture Best Practices for On-Page SEO Writing SEO-Friendly Titles, Meta Descriptions, and Tags Optimizing Site Architecture for Better Crawling AI Integration: AI in On-Page SEO (e.g., Frase, Clearscope) Week 19: Off-Page SEO: Link Building and Outreach Strategies Understanding Backlinks and Their Importance Link Building Techniques (Guest Posting, Outreach, etc.) Monitoring and Maintaining Link Quality AI Integration: AI for Link Building and Outreach Automation Week 20: Technical SEO: Speed Optimization, Mobile-First, and Crawlability Key Elements of Technical SEO Improving Website Speed and Performance Mobile-First Indexing and Responsive Design AI Integration: AI for Technical SEO Audits (e.g., Screaming Frog, Sitebulb) Week 21: Local SEO Best Practices and Google My Business Optimization Understanding Local SEO and Its Importance Optimizing Google My Business Profile Citation Building and Local Listings Management AI Integration: AI for Local SEO and Voice Search Optimization
Module 5: Data-Driven Digital Marketing Analytics (4 Weeks) Week 22: Introduction to Web Analytics and Its Business Impact The Role of Analytics in Digital Marketing Understanding Key Metrics and KPIs The Data-Driven Decision-Making Process AI Integration: AI in Predictive Analytics and Reporting Week 23: Google Analytics 4 (GA4): Setup, Customization, and Reporting Setting Up Google Analytics (GA4) Customizing Reports and Dashboards Analyzing Audience, Acquisition, and Conversion Data AI Integration: AI-Enhanced Analytics Insights and Anomaly Detection Week 24: Tracking Conversions and Setting Up Goals Defining and Measuring Conversions Setting Up Goals and Funnels in GA4 Multi-Channel Attribution Modeling AI Integration: AI for Advanced Attribution and Customer Journey Mapping Week 25: Implementing Google Tag Manager for Advanced Analytics Introduction to Google Tag Manager Setting Up Tags, Triggers, and Variables Event Tracking and Enhanced E-commerce Tracking AI Integration: AI for Automating Tag Management and Data Layer Implementations
Module 6: Social Media Strategy and Brand Management (5 Weeks) Week 26: Crafting a Comprehensive Social Media Strategy Social Media Strategy Frameworks Developing a Content Calendar for Social Media Analyzing Competitors and Industry Trends AI Integration: AI for Social Media Strategy and Content Planning (e.g., Buffer, Hootsuite) Week 27: Platform-Specific Tactics: Instagram, YouTube, LinkedIn, Twitter Best Practices for Each Social Media Platform Creating Platform-Specific Content and Campaigns Managing Multiple Social Media Accounts AI Integration: AI Tools for Social Media Optimization (e.g., SocialBee, Later) Week 28: Building a Cohesive Social Media Brand Presence Establishing a Consistent Brand Voice and Visual Identity Storytelling and Branding Techniques on Social Media Community Management and Engagement Strategies AI Integration: AI for Social Listening and Sentiment Analysis (e.g., Brandwatch, Sprinklr) Week 29: Social Media Advertising: Meta Ads (Facebook/Instagram), LinkedIn Ads Running Paid Campaigns on Facebook/Instagram Ads Audience Targeting and Budget Management LinkedIn Ads and B2B Campaigns AI Integration: AI for Social Media Ad Optimization and A/B Testing Week 30: Crisis Management and Responding to Negative Feedback Best Practices for Online Reputation Management (ORM) Addressing Negative Comments and Reviews Turning Negative Feedback into Positive Outcomes AI Integration: AI for ORM and Sentiment Analysis in Real-Time
Module 7: Advanced Performance Marketing and Conversion Rate Optimization (5 Weeks) Week 31: Introduction to Performance Marketing (Google Ads & Meta Ads) Overview of Google Ads and Meta Ads (Facebook/Instagram) Campaign Structures and Strategies Understanding Bidding Models and Budget Optimization AI Integration: AI-Enhanced Bidding and Budget Management Week 32: Advanced Audience Targeting and Ad Copywriting Building Detailed Audience Profiles Writing High-Converting Ad Copies Setting Up Conversion Tracking and Retargeting AI Integration: AI-Powered Ad Creation and Audience Segmentation Week 33: Conversion Rate Optimization (CRO) Principles and Tools The CRO Framework: Observe, Ideate, Test, Deploy A/B Testing and Multivariate Testing Understanding User Behavior with Heatmaps and Analytics AI Integration: AI for Predictive CRO and Automated Testing Week 34: E-commerce Marketing and Sales Funnel Optimization E-commerce Strategies for Sales Growth Building and Optimizing Sales Funnels Automating Customer Journeys and Personalization AI Integration: AI-Driven E-commerce Recommendations and Upselling Techniques Week 35: Leveraging AI for Automated Marketing and Customer Experience Introduction to Marketing Automation Tools (HubSpot, ActiveCampaign) Implementing AI Chatbots for Customer Support Personalization at Scale with AI-Powered Email and SMS Campaigns AI Integration: Advanced AI Use Cases in Marketing Automation
Module 8: Email Marketing, Automation, and CRM Integration (4 Weeks) Week 36: Building an Effective Email Marketing Strategy Understanding the Importance of Email Marketing in Business Growth Building an Email List and Segmenting Audiences Designing High-Impact Email Campaigns AI Integration: AI for Email Content Personalization and Send-Time Optimization Week 37: Email Automation and Nurture Campaigns Setting Up Drip Campaigns and Nurture Series Designing Automated Email Flows for Different Objectives (Sales, Onboarding, etc.) Best Practices for Maintaining Email Deliverability and Avoiding Spam Filters AI Integration: AI-Driven Email Automation Tools (e.g., Mailchimp, ActiveCampaign) Week 38: CRM Integration and Lead Management Understanding CRM Systems and Their Role in Digital Marketing Integrating CRM Tools with Email and Ad Platforms Managing and Segmenting Leads in CRM Systems AI Integration: AI in CRM for Predictive Lead Scoring and Engagement Week 39: Measuring Email Campaign Performance and Optimization Key Metrics for Email Campaign Success (Open Rate, CTR, etc.) Optimizing Campaigns Based on Data Insights Best Practices for Split Testing Emails AI Integration: AI for Email Performance Monitoring and Improvement
Module 9: Affiliate Marketing, Drop shipping, and Earning Opportunities (4 Weeks) Week 40: Introduction to Affiliate Marketing and Monetization Techniques What is Affiliate Marketing and How It Works Finding the Right Affiliate Networks and Programs Best Practices for Promoting Affiliate Products AI Integration: AI for Finding High-Performance Affiliate Products Week 41: Advanced Affiliate Marketing Strategies for Growth SEO and Content Strategies for Affiliate Marketing Building Trust and Transparency in Affiliate Promotions Leveraging Social Media for Affiliate Sales AI Integration: AI for Optimizing Affiliate Campaigns Week 42: Dropshipping and E-commerce Store Setup Overview of the Dropshipping Model Setting Up a Dropshipping Store (Shopify, WooCommerce) Finding Reliable Suppliers and Managing Orders AI Integration: AI for Product Selection and Demand Prediction in Dropshipping Week 43: Monetizing Blogs, Websites, and YouTube Channels Using Ads (Google AdSense) to Monetize Websites Affiliate Marketing in Blogging and YouTube Best Practices for Maximizing Ad Revenue and Partnerships AI Integration: AI Tools for Increasing Ad Revenue and Monetization Opportunities
Module 10: The Future of Marketing: Data Extractors, AI, and Automation (4 Weeks) Week 44: Data Scraping and Extraction for Lead Generation Understanding Data Scraping and Its Ethical Use Tools for Data Extraction and Analysis Automating Lead Generation Through Web Scraping AI Integration: AI Tools for Efficient Data Extraction and Lead Management Week 45: AI Marketing Tools for Automation and Efficiency AI-Powered Platforms for Marketing Automation (HubSpot, Salesforce, etc.) Automating Customer Interactions with Chatbots Predictive Analytics for Marketing Decisions AI Integration: Advanced AI for Predictive Marketing and Customer Behavior Forecasting Week 46: The Role of AI in Customer Retention and Growth Using AI to Enhance Customer Retention Implementing Predictive Models for Customer Lifetime Value Scaling Marketing Efforts Through AI AI Integration: AI Tools for Retention and Growth (e.g., Pega, Retention Science) Week 47: Future Trends in Digital Marketing Exploring Future Technologies in Digital Marketing (AR, VR, Blockchain) The Role of AI in Shaping the Future of Marketing Emerging Channels and Platforms for Marketers AI Integration: Future Innovations in AI for Marketing
Module 11: Real-World Project: Corporate Live Experience (2 Months) Weeks 48-52: Live Project Work in a Corporate Environment Working on Real-Life Digital Marketing Campaigns Reporting and Analytics: Presenting Campaign Performance Hands-On Experience with Paid Ads, SEO, and Content Marketing AI Integration: Implementing AI Tools in Real-World Campaigns
Certification 2 International Certificate Gradual Certificate From Digital India & Skill India at a Great Event
Career Opportunity Digital Marketing Manager Brand Manager Social Media Manager Online Content Developer
Business Analytics Specialist Search Engine Optimisation Specialist Web Designer Professional Blogger
OUR
SERVICE LMS | AGENCY COMPANY
Welcome to DizitalAdda, where we're dedicated to shaping the future of digital marketing professionals. Since our establishment in 2019, we've been committed to providing top- tier education in the ever-evolving landscape of digital marketing.
MISSION & VISION
At DizitalAdda, our mission is to empower individuals with the knowledge and skills they need to thrive in the digital marketing industry. We envision a future where every graduate is equipped to succeed in a fast-paced and competitive digital world.
VALUES
Our institute is built on a foundation of integrity, innovation, and inclusivity. We believe in fostering a supportive learning environment where students from all backgrounds can excel and grow.
TEAM
Led by a team of seasoned professionals with years of industry experience, our instructors are dedicated to delivering cutting-edge education that's both practical and relevant. They bring a wealth of real-world knowledge to the classroom, ensuring that our students receive the highest quality instruction.
Our Affiliation Program DizitalAdda Affiliation Program Offers a Permanent Income Source to all Freelancers, Website Owners, Social Media Influencer, Youtubers, Students, Working Professionals, and Housewives Through Our Excellent Associates Integration Named "DizitalAdda Associates"
Our Franchise Model - India’s Most Recommended Digital Marketing Institute Investment: DizitalAdda offers a franchise model with an initial Investment of Rs. 16 Lakh. This Investment covers infrastructure setup, a centric course curriculum, and marketing initiatives. Break-Even Point: The franchise aims to achieve a targeted break-even point within the first three months of operation. Profit Commitment: By the 4th month, the franchise commits to generating a minimum profit of Rs. 50,000 per month. After 6 Months The Minimum Revenue Commitment is 6 Lakh per month. The profit-sharing ratio stands at 60:40, with the franchise bearing all variable expenditures such as rent, salary, and miscellaneous costs, and the brand is responsible for marketing expenses and ensuring a sustainable revenue stream. This franchise model offers a structured approach towards profitability, with shared responsibilities and a clear pathway to success for both parties involved.
To Know More Email Us.
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DIZITAL ADDA GET IN TOUCH
We are India’s One Of The Fastest Growing Digital Factory Where We Are Highly Recommended
> For Agency-Based Training Module - Our LMS Work
> For Showing Excellent Growth to Our Clients Worldwide -In Our Agency Work
CONTACT US : +918810606010, www.dizitaladda.com
[email protected] 2nd Floor, Spacetime Management Pvt Ltd Design House, behind Savitri Cinema Complex, Greater Kailash II, New Delhi-110048
