Drive Mobile Growth and Conversions From Desktop
Desktop continues to be a powerhouse for user discovery and traffic generation, but there is a significant gap in the market when it comes to creating seamless cross-platform experiences between desktop and mobile. Mobile users, especially those using apps, drive significantly higher lifetime value (LTV). In fact, a Branch study found that the average revenue per user (ARPU) for cross-platform users is more than double that of single-platform users. This creates a compelling opportunity for growth-focused teams to bridge the desktop-to-mobile gap. Desktop Banners, a new feature within Branch Journeys, enable you to transform desktop web traffic into a powerful acquisition channel. By strategically targeting users with customized interstitials, you can seamlessly transition them to more valuable mobile platforms, enhancing engagement and revenue.
Drive value from desktop Branch Desktop Banners are designed to drive growth, enhance customer engagement, and deliver measurable results. Here’s how you can leverage Desktop Banners to achieve your marketing goals: •Attract new app users: Use targeted Desktop Banners with personalized QR (quick response) codes to encourage mobile app installations.
•Boost customer activation: Guide users from desktop to your mobile app for seamless registration and activation. •Promote in-app features: Highlight high-value app-only features for desktop users to drive feature adoption. •Increase conversions: Implement banners with custom calls to action (CTAs) and QR codes to present in-app promotions and offers, facilitating actions like order tracking or event ticket access. •Enhance customer engagement: Extend user journeys by offering desktop users opportunities to continue their activities within the mobile app.
Meet Branch Desktop Banners: Customizable banners for cross-platform growth Like Branch’s web-to-app Journeys banners, Desktop Banners are configurable based on specific targeting criteria, scheduling, and more. And they use the tools you’re already familiar with.
How to use Desktop Banners Within the Journeys UI, select Desktop as your audience, define targeting based on existing or referring URL and geography, and explore a variety of customizable banner templates. Whether you opt for pop-ups, overlays, or sidebars, you’ll find options that fit your needs and integrate seamlessly into the desktop experience without disrupting the user flow.
Customize your banners You can also tailor each banner with a WYSIWYG or Advanced UI Editor to align with your brand guidelines and include compelling CTAs that drive the desired user behavior. Plus, every desktop banner includes a customizable QR code, easily personalized with your logo, images, and colors to build trust and boost conversions. When users scan the embedded QR code, they’re directed to the relevant content in your app — even if they need to install it first. To streamline the conversion process and further improve the user journey, you can pass through any link data, such as promotion codes or sign-in information.
Drive growth from desktop You need to be able to manage and measure campaigns at scale to drive growth from desktop. Branch’s intuitive platform enables you to create, deploy, A/B test, and monitor banners in a single interface. Comprehensive analytics provide insights into key performance metrics like impressions and conversions, helping you refine strategies and optimize banner creative. You can better understand and improve user journeys and maximize conversions by attributing mobile events back to specific desktop campaigns. Plus, Branch’s advanced dismissal settings empower users to interact with banners on their terms while capturing critical dismissal analytics to fine-tune your approach. To explore how Desktop Banners can help you bring smart targeting and personalization to desktop and create exceptional cross-platform experiences, visit our documentation and work with your account team to get started.
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