Why Should You Invest in Finger Lakes Properties in 2025 Having a property in one of the popular tourist destinations in New York offers ample benefits, whether it’s for commercial, recreational, or residential purposes. Finger Lakes, known for its beautiful scenery, wine country, outdoor activities, and charming towns, is a year-round destination with various attractions and activities throughout the season. In this article, you’ll explore the opportunities of buying Finger Lakes property, tips for the right purchase, and top recommendations.
Why Finger Lakes Properties Are a Great Investment With steady demand and diverse property types, Finger Lakes properties present promising opportunities for both short-term and long-term returns.
1. Commercial Investment As per reports, “In 2023, the Finger Lakes region attracted $4.382 billion in tourism spending, marking a 25% increase from 2019 levels. Monroe County alone contributed $1.3 billion to this total.” (source)
These numbers position Finger Lakes properties—especially hotels, B&Bs, restaurants, and retail spaces—as prime investments with a strong return potential. 2. Recreational Value With almost 150 wineries, numerous lakes, and access to activities like boating, hiking, and wine tours, this area is ideal for vacation homes. Waterfront properties are in high demand, with many selling for over $1 million.
Investors are increasingly purchasing lakefront homes and turning them into short-term rentals or luxury getaways. High tourism and scenic appeal make Finger Lakes properties perfect for seasonal or year-round rental income. 3. Residential Living As per reports, “The Finger Lakes region is experiencing demographic shifts, with a projected 44% increase in the population aged 65 and above by 2040.” (source) This aging population is driving demand for age-friendly housing and services, presenting opportunities for developers and service providers.
The Finger Lakes region is known for its natural beauty, freshwater lakes, smalltown charm, and outdoor recreation, making it ideal for families, professionals, and retirees alike. You’ll find a slower pace of life without sacrificing modern amenities—there’s close proximity to urban centers like Rochester, Syracuse, and Ithaca.
How to Get the Best Deals on Finger Lakes Properties 1. Time Your Purchase with Seasonal Listing Trends Winter and early spring (January to March) typically have fewer listings but also less buyer competition. Sellers during this time may be more motivated to negotiate.
Summer and fall bring more listings and higher prices due to tourist season, especially for lakefront or vacation homes.
2. Watch for Price Fluctuations Prices in towns like Skaneateles, Canandaigua, and Geneva may spike in late spring due to wine trail events, festivals, or college graduations.
On the flip side, you might find price dips shortly after these peak events as demand drops and sellers want to move inventory.
3. Consider Properties That Need Light Renovation Many older Finger Lakes properties, especially cottages or rural homes, need updates—and they are often priced 15-30% below market-ready homes. With minimal upgrades, these homes can quickly appreciate in value or generate high returns as short-term rentals. 4. Use Short-Term Rental Demand to Your Advantage If you’re buying an investment property, targeting homes near high-traffic tourist spots (like lakes, vineyards, or waterfalls) can boost your ROI. Many Finger Lakes towns now have short-term rental permit requirements, so securing a property already permitted can add instant value.
Tip: Research Airbnb or VRBO occupancy rates for the area—in some lakeside communities, peak season rentals can earn $300-$600 per night. 5.
Look Beyond the Big Lakes
While Seneca, Cayuga, and Skaneateles are the most famous, there are 11 Finger Lakes, and some lesser-known ones (like Honeoye, Otisco, or Conesus) offer excellent value. Properties here can be potentially less expensive, with growing tourism potential and lower taxes.
Best Towns and Lakes to Buy Finger Lakes Properties in 2025 The Finger Lakes region offers a diverse array of towns and lakes, each with its unique charm and investment potential. Whether you’re seeking a serene lakeside retreat, a vibrant community, or a promising investment opportunity, here’s a curated list of top locations to consider: Town/Lake
Best For
Avg. Home Price Notable Features (2025 est.)
Skaneateles
Luxury retirees
Canandaigua Families, investors
homes, $650,000+
High-end village, crystal-clear lake
$375,000
Art scene, great schools, lake access
Watkins Glen
STRs, tourism- $300,000 focused rentals
NASCAR, waterfalls, wineries
Penn Yan
Budget-conscious $250,000 buyers
Peaceful, Amish influence, scenic views
Geneva
College town + $280,000 STR mix
Hobart & William Smith Colleges nearby
Final Thoughts If you’re thinking about buying a home, starting a rental, or just finding a peaceful place to enjoy life, Finger Lakes properties are a great option. Many buyers say their purchase started as an investment but turned into something more: a favorite getaway, a family gathering spot, or even a forever home. Lake Front Mary has helped many to find those properties that they actually aspired to. Now is a good time to explore what the Finger Lakes has to offer and see if it’s the right fit for you. Visit their website to get started!
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