Raghwendra ojha
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What is digital marketing? Raghwendra ojha Aug 29, 2018 · 3 min read
Before we move ahead, the term has to be clear, for which it has to be defined.
Digital Marketing can be defined as an umbrella term that covers all of our online marketing efforts. Businesses leverage the digital channels and make an effort to market their business through each of the platforms in order to reach out to their current and prospective clients. People spend twice as much time online, in this modern era, than they used to do a decade ago. Everything, starting from their way to gather information to their way of shopping has changed and has been influenced by the online world. Thus, it has become mandatory for the businesses to be visible on the digital platforms if they desire to grow and succeed. The digital marketing strategy has always been about focusing on your business’ online visibility and helping your business to connect with your target audience online at the right time and right place. After a thorough contemplation of the situation and your niche, a smart digital strategy is planned and carved that includes several ways for you to be effective in the market, be able to attract, convert and delight your virtual customers, by being visible to them and easily accessible to them from anywhere and anytime. So, How Exactly Can You Define Digital Marketing? Your first step towards the digital world is your website and your presence on different social media platforms. The best way to gain a clear picture of how each asset of digital marketing strategy can be used to the core for achieving your business goals and objectives. Here is a quick rundown on the common assets and tactics of digital marketing:
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What is the assets to promote your business online? The following are the brilliant assets that equip you for your digital strategies: · Your website · Blog posts · Ebooks and whitepapers · Infographics · Interactive tools · Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.) · Earned online coverage (PR, social media, and reviews) · Online brochures and lookbooks · Branding assets (logos, fonts, etc.) Do you know about tactics to follow for growing in digital media? Search Engine Optimization: This is the process of optimizing your website to appear or rank high in the search engine results page. Content Marketing: It is the process of creation and promotion of content that helps in generating leads and traffic growth for your business. Inbound Marketing: It is a method of attracting, converting and making the customers happy for using your online content. Social Media Marketing: It is a practice of promoting your brand and business through social media channels and platforms. Pay-Per-Click or PPC: This is a method of driving traffic to your website by paying every time your ad is clicked by the searcher. Affiliate Marketing: It is a kind of performance-based advertising where your website receives a commission for promoting someone else products or services on your website.
Native Marketing: It is a type of advertisement that is primary content-led on a platform alongside other, non-paid content. Marketing Automation: It is software that exists with the objective of automating marketing actions. Email Marketing: Email Marketing is a process that the businesses embrace to communicate with their audiences. It is often used to promote content, discounts, and events offered by the business. Online PR: It is the practice of securing earned online coverage with online publications, blogs, and other content-based websites. How you can develop your online business through digital marketing strategies? Using the above-mentioned tactics and assets, you can create a strong and ideal digital strategy, specially designed for your business and for your needs. You can develop your business with the use of digital marketing that promises to guide you throughout the path of online promotions and help you to thrive in this highly competitive world.
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➳ Run web development & digital marketing firm, New Delhi India Experts in WP, Drupal, Joomla Google Adword, FB, Twitter, LinkedIn, Instagram marketing
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