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Bulk Mail Masters Top 10 Best Email Marketing Apps for Shopify
Are you looking for the best email marketing apps for Shopify to help your store grow? Many Shopify merchants face the problem of finding tools that can effectively connect with customers, recover lost sales, and launch automated campaigns.
You might have a hard time choosing the right app, but don’t worry, in this article we’ll list some great options that will help you solve these problems and take your email marketing to
the next level.
Shopify email marketing Whether you're just starting out or an advanced user looking for a better tool, we've got you covered.
Part One: What is Email Marketing with Shopify? Email marketing on Shopify is a way to reach Bulk Email Sending Service customers through personalized, automated email campaigns. Shopify Mail integrates seamlessly into your
Shopify setup, allowing you to stay connected based on customer behavior, purchases, and communications.
Shopping cart reminder email: Remind customers of items left in their shopping cart. Welcome Sequence: Welcome new subscribers with a series of welcome emails.
Promotions: Let customers know about upcoming sales, new products, or any special offers. Automated emails can help Shopify merchants increase customer engagement, avoid customer churn, and increase conversion rates. From converting abandoned carts into actual sales to nurturing customers by offering welcome promotions, email marketing has proven to be one of the best tools for Shopify merchants.
shopify email marketing Part 2: What are the benefits of using Shopify email marketing services? Here are some of the key benefits of using Shopify email marketing services, all centered
around enabling businesses to grow and increase revenue:
Automation: Tasks like welcome emails, follow-up emails, and cart abandonment reminders can all be easily automated. Personalization: Tailor your messages based on your customer’s purchasing history, behavior, and preferences. Increase conversion rates: Encourage customers to buy by sending personalized and timely emails. Customer Engagement: Regular updates, promotions and newsletters to keep customers informed and engaged. Cost-Effectiveness: High return on investment, making it a good deal for most businesses.
Email Marketing Shopify Part Three: The 10 Best Free Email Marketing Apps for Shopify As you know, when it comes to email marketing for Shopify, there are hundreds of apps on the market. But most are either too expensive or just a waste of time and effort.
Here are our recommendations for the 10 best free email marketing apps for Shopify:
1.EngageLab EngageLab is a one-stop marketing platform for Shopify users. This platform addresses the need for seamless integration into Shopify, allowing businesses to create and automate personalized email campaigns such as welcome sequences and cart abandonment recovery.
Main functions:
Easily create and send email marketing and web push campaigns
Launch email automation such as restock notifications, browsing abandonment, and price drops Data reporting, measuring delivery and tracking indicators, and analyzing marketing effects Provides preset templates, drag-and-drop editing, and quickly create templates advantage: Use directly in the Shopify management interface, user-friendly interface The free plan provides 2,500 emails, can be used by up to 250 contacts, and can be used by up to 100 web push subscribers. Real-time performance tracking Professional email templates High delivery success rate Support multiple marketing channels via email and SMS.
shortcoming:
Advanced features require paid plan Free version has fewer customization options
2. Klaviyo Klaviyo is a leading email marketing platform that seamlessly integrates with Shopify and provides deep insights and automated campaigns to help businesses grow. This platform is known for its powerful customer segmentation and data-driven approach, allowing users to create highly targeted email campaigns.
klaviyo email marketing app Main features:
Powerful customer segmentation capabilities for personalized campaigns
Integrate with Facebook and Instagram for advertising campaigns A/B testing to optimize email performance Automated workflows for email series such as cart abandonment recovery advantage:
Free plan offers up to 500 emails per month for 250 contacts Seamless integration with Shopify, real-time data synchronization Highly automatable email automation
Powerful analysis and reporting tools shortcoming:
It is difficult to learn for beginners Advanced features are limited to higher-level plans 3. Mailchimp Mailchimp is one of the world’s most popular email marketing platforms, offering a wide range of tools for businesses large and small. Its seamless integration with Shopify helps store owners easily manage email campaigns and supports customized messaging for
customers.
mailchimp email marketing app Main functions:
Drag-and-drop email builder with preset templates Automate customer journeys like welcome and follow-up emails Audience segmentation and targeting based on customer behavior Detailed performance tracking and reporting advantage:
Easy-to-use interface, rich in features Free plan with up to 2,000 contacts Advanced analytics dashboard to track campaign performance shortcoming:
Limited customer support for free users Some advanced features require more advanced solutions 4. Brevo (formerly Sendinblue)
Brevo is a comprehensive marketing platform that integrates email, SMS and customer relationship management (CRM) functions for Shopify users. It's affordable and easy to use, making it ideal for small businesses looking for a cost-effective solution. brevo email marketing app Main functions:
Email and SMS Marketing Automation Workflows Advanced segmentation tools for targeting campaigns Notification email functionality for Shopify notifications Instant activity tracking and analysis advantage:
Free plan with up to 300 emails per day
Support SMS marketing Easy-to-use interface with powerful automation tools shortcoming:
Email design features in free plan are limited Advanced features require payment 5. Shopify Email Shopify Email is Shopify's native email marketing tool designed to help merchants easily send branded emails directly from their Shopify store. It simplifies the process of interacting with customers without the need for third-party integration. shopify email marketing app Main functions:
Pre-built templates to automatically extract store brands Direct integration with Shopify, no third-party apps required Simple email performance tracking Customization options for product links in emails advantage:
Pre-built templates to automatically extract store brands Direct integration with Shopify, no third-party apps required Simple email performance tracking Customization options for product links in emails shortcoming:
No free plan, billing based on email Limited functionality compared to other email platforms 6.GetResponse GetResponse is a versatile email marketing tool. This platform provides Shopify users with
the ability to manage email campaigns, webinars, landing pages, and even customer relationship management functions, making it suitable for large enterprises with diverse marketing needs. getresponse email marketing app Main functions: Email automation for custom workflows
Online seminars and online chat features Landing page builder for lead generation Integration with Shopify and other e-commerce platforms
advantage:
Free plan with basic email marketing features For advanced marketers who need multi-channel tools Powerful reporting and analysis tools
shortcoming:
It is difficult to learn for beginners More advanced features require paid plans 7.Constant Contact
Constant Contact is a simple email marketing platform known for its ease of use and excellent customer support. It is ideal for small businesses and beginners who want to get started quickly.
constant contact email marketing app Main functions:
Intuitive drag-and-drop email editor Customizable email templates event management tools Real-time tracking and detailed reporting advantage:
Simple setup and user-friendly interface
Free email templates for easy design Strong customer support shortcoming:
Limited automation features in free plan
Larger contact lists can get expensive 8. MailerLite MailerLite provides Shopify store owners with a simple yet powerful solution for users who need a lightweight, beginner-friendly email marketing tool with basic functionality.
mailerlite email marketing app
Main functions:
Drag-and-drop email editor for easy design Pre-built email marketing automation workflows Landing page builder for lead capture
Instant activity tracking and analysis advantage: Free plan accommodates up to 1,000 subscribers Simple and intuitive interface Great for beginners with no technical experience
shortcoming: Limited advanced features Basic design capabilities are limited compared to competitors
9. Drip Drip is an email marketing platform focused on e-commerce businesses. Through integration with Shopify, it enables personalized customer journeys and advanced automated workflows to improve your sales results.
drip email marketing app
Main functions:
Advanced automated workflows tailored for e-commerce Customizable promotional email templates Detailed campaign performance tracking and reporting Real-time customer data for better segmentation advantage:
Ideal for e-commerce-focused Shopify stores Powerful automation and instant data capabilities High delivery rate
shortcoming: More expensive than other platforms May be too complex for beginners 10. ActiveCampaign Active Campaign is one of the most advanced email marketing platforms available, known for its powerful automation and CRM integration. This makes it an excellent choice for businesses looking for deeper tracking and customization. activecampaign email marketing app
Main functions:
Advanced email automation builder with CRM integration Split automation for A/B testing Pre-built templates and workflows
Real-time customer journey tracking advantage: Powerful automation and CRM capabilities Excellent grouping tool Free migration from other platforms shortcoming:
Steep learning curve for beginners Premium plans can get expensive Part 4: How to use email with Shopify for free – EngageLab If you want to start email marketing on Shopify, EngageLab would be the best service to start
with because it's free. Here's a step-by-step guide on how to get started with EngageLab's free plan. 1. Find EngageLab: Visit the Shopify App Store and search for EngageLab, or visit EngageLab on Shopify. 2. Installation and authorization: Click "Add Application" to start installing EngageLab. Allow the installation of the application by granting all permissions. Installation and authorization 3. Connect your account: Log in to your EngageLab account or register/log in to a new account.
Connect your account 4. Set up your organization: You will be able to create a new organization or link an existing organization to your EngageLab account. 5. Activate your free plan: After creating your account, you will have a free plan that allows you to send up to 2,500 emails to 250 subscribers per month. The free plan includes an email editor, email templates, scheduling, warm-up sends, A/B testing, simple automation, and an
unsubscribe page. Activate your free plan Things to prepare before sending an email
Have Subscribers: Make sure your subscribers are listed in the Customers section of Shopify. They will automatically appear in EngageLab. You can also organize these subscribers in Shopify for more precise targeting. has subscribers Add senders: Select from EngageLab's default sending domains or add your domain after upgrading your account. Create an email template: Design your email from EngageLab's editor and select the template you want to use for your email.
Create email template Set up your campaign: In the campaign section, you can add tasks to your email. You can choose your recipients, senders, reply addresses, email templates, tracking settings, warm-up options, and sending time. You can also choose to schedule the email for later. in conclusion Choosing the best email marketing app for Shopify can have a significant impact on your store's success. The EngageLab tool is actually a user-friendly and powerful solution that
helps manage email campaigns, with many features that may help you reach customers and boost sales. Its free plan is a great way to get started without any difficult, upfront costs.
Are you ready to supercharge your email marketing efforts? Sign up for EngageLab today and start getting the most out of your email campaigns.
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