Storytelling for Impact | Video Animation Studio & Animated Video Services Strategy

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HOW TO MAKE YOUR AUDIENCE CARE ABOUT YOUR PRODUCT @SunnyArora

TELL A STORY THAT MATTERS! Tell a story with your offering. Where you make your customers the hero of that story And since every hero has a superpower... Position your offering in a way your customers see it as their superpower

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THE HERO’S JOURNEY While talking about your product in-depth seems like the right step forward... It won’t win hearts and minds You need to make your product’s story about the audience Where they see a connection between your product and their dreams and desires

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SHOW POSSIBILITIES NOT PROMISES Make it less about the product... And more about what your product can do for your audience Speak to their life, needs, and emotions In other words... Focus on possibilities not inflated promises

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WHAT IF YOU HAVE MULTIPLE STAKEHOLDERS? In most enterprise sales... Your offering has mutliple stakeholders, consisting of enterprise CXOs In this case, you have to pick a core hero that everyone agrees on. Once that is established, the other stakeholders can play critical enablers in your core hero’s story

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FOUND THIS INSIGHTFUL? LET ME KNOW IN THE COMMENTS! Sunny Arora Chief Storytelling Officer at Broadcast2world

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