Social Media Management Market Overview The global social media management market size was valued at $15.24 billion in 2021, and is projected to reach $118.03 billion by 2031, growing at a CAGR of 22.8% from 2022 to 2031. ππ¨π°π§π₯π¨ππ πππ¦π©π₯π Research πππ©π¨π«π Social Media Management refers to the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and others. It involves managing a brandβs online presence by planning and publishing posts, responding to comments and messages, analyzing social media performance through metrics and data, and fostering community engagement. The Social Media Management Market is driven by the increasing need for businesses to manage and analyze social media presence effectively. Key factors influencing the market include the rising adoption of social media platforms for marketing, brand awareness, and customer engagement, along with the growing demand for real-time data analysis and insights.
Covid-19 Impact β’ The rise in COVID-19 cases led governments to enforce strict lockdowns, confining billions of people to their homes.
β’ This situation contributed to the increased use of social media software solutions during the lockdown period. β’ A report by Dow Jones & Company, Inc. highlighted a 19.4% increase in daily social media usage among U.S. citizens in 2020 compared to 2019. β’ Remote work and work-from-home policies, which emerged during the pandemic, are becoming standard practices across industries. β’ Social media platforms are expected to play an increasingly active role in the future. β’ McKinsey & Company research predicts that over 25% of the workforce will continue working from home even after the pandemic ends. β’ These trends offer significant growth opportunities for the social media market in the coming years.
Social Media Management Market Segments By Component
By Enterprise Size
β’ Solution β’ Service
β’ Large Enterprises β’ SMEs By Deployment Model
β’ On Premise β’ Cloud
Social Media Management Market Segments By Application
By Industry Vertical
β’ Sales and Marketing Management β’ Customer Experience Management β’ Competitive Intelligence β’ Risk Management and Fraud Detection β’ Others
β’ β’ β’ β’ β’ β’ β’ β’
BFSI Retail and E Commerce Government and Public Sector Healthcare and Life Science IT and Telecom Media and Entertainment Manufacturing Others
Social Media Management
Social Media Management Market Regional Analysis β’ North America (U.S., Canada) β’ Europe (U.K., Germany, France, Italy, Spain, Rest of Europe) β’ Asia-Pacific (China, Japan, India, Australia, South Korea, Rest of AsiaPacific)
β’ LAMEA (Brazil, Mexico, UAE, Saudi Arabia, South Africa, Rest of LAMEA)
Key Players β β β β β β β β β
Khoros, LLC, Falcon.io, Zoho Corporation Pvt. Ltd., Meltwater, Hootsuite Inc., Clarabridge, Talkwalker Inc., IBM Corporation, Digimind,
β β β β β β β β β
Sprinklr, Inc., Google, Sprout Social Inc., Salesforece Inc., HubSpot, Inc., Adobe, Oracle Corporation, NetBase Quid, Inc. BrandWatch Technologies Ltd,
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