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We Proudly Presents Secrets of eCommerce Conversion Rate Optimization Funnel
This Presentation will Talk About Secrets of eCommerce Conversion Rate Optimization FunnelUnderstanding the eCommerce Conversion Rate FunnelAverage Conversion Rate for eCommerce BusinessStages of eCommerce Conversion Rate FunnelCreating AwarenessGenerating Interest of CustomersCreating the Desire to BuyFinal ActionContact Us-
Secrets of eCommerce Conversion Rate Optimization Funnel
The eCommerce business is thriving like never before. At present, there are more than 1,06, 086 online retail websites available for customers to shop online. When people visit your eCommerce store, all you want is them to fill their cart with products & click on the final checkout button. Instead, they bounce back without acting away. For this purpose, you need to have a conversion rate optimization funnel ready to generate leads.
Understanding the eCommerce Conversion Rate Funnel A conversion rate optimization funnel describes the route to the potential customer becoming aware of your eCommerce brand and starts purchasing products.
More specifically, it is all about: Awareness Customer Retention Upselling Cross-selling And, creating subscription-based models For your eCommerce business to thrive, you need to create a customer journey outlook with the aid of a conversion rate optimization company. And, it leads the way towards more engagement, traffic, retention, and an increased set of sales.
Average Conversion Rate for eCommerce Business From this example, we can make out the fact that: Only 50% of customers coming to your eCommerce website will have a close look at the products. Only 15% of customers add products to the cart. Only 3% actually make the final purchase of products. Now, based on the eCommerce conversion rate optimization funnel, you can improve the product pages to convince more people to add products. And, make the purchase.
Stages of eCommerce Conversion Rate Funnel A typical eCommerce business conversion rate funnel is divided into 4 stages. Awareness Interest Desire Action
Every stage of the funnel has its vital role to create an impact on the minds of customers to feel attracted towards your eCommerce store. The primary aim of this funnel is to engage more and more customers and to boost sales to an optimum level of extent.
Creating Awareness
Stage 1: Awareness
This stage is all about generating awareness of your brand across a wide section of customers. Start off with creating branding and education content to understand customer’s issues and solve the same. With the help of a conversion rate optimization company, focus on creating like-minded blogs, reports, guides, and webinars to address issues and provide viable solutions.
Generating Interest of Customers
Stage 2: Interest
Now that you have garnered the attention of customers by creating interesting, engaging, and informative content. Next is to bring them value back. Share brand-related memes on Social media, product-related offers and deals via email campaigns, blog links to receive additional information, and videos to get a product overview.
Creating the Desire to Buy
Stage 3: Desire
Once you capture your targeted audience interest, the next is to create a potential desire to drive more attention. Start talking about the benefits of your selected products on social media or via blogs or videos to gain maximum traction. Start offering discount offers and budget-soothing deals to create a sensation and generate more traffic. Ultimately, the aim is to catch the attention of customers, add more products to the cart, make the final payment, and retain them further for the next purchase.
Final Action
Stage 4: Action
Now, comes the final stage of the funnel. You want customers to add products to the shopping cart, type in their payment info, and click on “Buy Now”. Examine your checkout process to avoid any kind of glitch or abandoned rate issue. Remove the unnecessary fields from the page to avoid clutter and ensure seamless payment. Test different checkout elements to see the final result.
3-Step Process to Build an eCommerce Conversion Rate Funnel Step 1: Identify your Customer Journey • Use Google Analytics to see what users are doing on your eCommerce platform. • See how different users behave differently on homepage and product pages. • What are the referring domains in the traffic? • How many touch points users are making. Step 2: Map your Funnel Stages • Outline the strategic plan for all stages of the conversion rate funnel. • List the type of content served at every step. Step 3: Turn Users into Lead • If visitors hand over the information like email id, then nurture that into the possible lead. * Decide how to transit from awareness to action by using the relevant contact information.
Final Conclusion
The eCommerce conversion rate optimization funnel might appears complicated at the first stage. But, if executed well, then it can bring possible leads to the retail business and increase overall ROI. Get real-time assistance from a conversion rate optimization company to scale up your online retail venture.
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