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Saad Seddiq Building a Creative ecosystem that redenes regional brending
NTS. A R T I C L E
The Future OF Digital Creativity
P R O F I L E
How Brands Can Stand Out in 2025
DIGITAL TRANSFORMATION AND REAL ESTATE GROWTH
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FROM THE EDITOR A New Chapter of Influence.
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n editor’s note, for me, is like a quiet conversation before you step into the buzz of ideas and insights that follow. So, here’s mine, crafted over coffee and a fair share of wonder about what lies ahead for us as readers and as builders of businesses that matter. Each edition of Business Lens Media aims to do more than just narrate; it nudges, questions, and sometimes disrupts the usual. It’s a commitment to spotlight people and ideas that shape industries not by force, but by vision and persistence. This time, we lean in closer to the minds who choose to create paths where there were none and bring fresh perspectives to what growth means. Arab's Most Influential Managing Director to Watch in 2025 is our window into stories that don’t just tell you who’s doing what, but why they do it the way they do. From boardrooms to brainstorming tables, these leaders remind us that a title is just a word until it’s filled with grit, creativity, and the courage to bet on ideas that others might overlook.
At the heart of this edition is Saad Seddiq, a name you’ll want to remember. Saad’s journey through the design world is not one of shortcuts but of well-cut stories, beautifully laid out projects, and an unwavering belief in the power of detail. As a Managing Director, he brings artistry into branding and digital spaces, reminding us that the digital canvas is only as bold as the brush that dares to paint on it. If you’re ready to challenge the ordinary, learn from the best, and maybe spark a thought or two for your path, you’re exactly where you need to be. Flip through, take notes, and let’s keep this conversation going.
James jonhson - Managing Editor
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a region where storytelling and design have long drawn inspiration from ancient traditions, a new generation of creative leaders is redefining how brands shape culture and connect with people. The branding and digital strategy industry in the Middle East has emerged as one of the most dynamic spaces for bold ideas, blending local nuances with global standards to tell stories that resonate far beyond borders. At the forefront of this transformation stands UBlac, a company that has carved its path by fusing cultural relevance with cuttingedge innovation. Under the guidance of its Managing Director, Saad Seddiq, UBlac has grown into more than just an agency; it is a thriving creative ecosystem that empowers brands to find their authentic voice while keeping pace with a rapidly evolving digital landscape. Saad's vision is rooted in the belief that genuine creativity is about more than just beautiful campaigns; it's about building trust, inspiring action, and leaving a cultural imprint that endures. Today, UBlac's work cuts across industries, countries, and communities, standing as a testament to what can happen when homegrown ambition meets world-class execution. By weaving strategy with artistry and blending tradition with technology, Saad and his team continue to challenge conventions and raise the creative bar for the region. This is a story of vision, resilience, and an unwavering commitment to redefine what a branding partner can be, not just
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in the Middle East, but on a global stage. Discover how Saad Seddiq's vision for UBlac is transforming an entire industry from the inside out. A Vision Rooted in Cultural Richness Saad Seddiq traces the origins of his journey in the design and digital realm back to his formative years growing up in a region steeped in cultural richness yet often overlooked when it came to innovative, strategic design thinking. This contrast stirred in him an early fascination for aesthetics, storytelling, and the hidden power of branding to connect people in ways that transcend transactions. He recalls how observing the world's most respected brands taught him that great design isn't just about visuals; it's about crafting trust, evoking emotion, and building communities of loyal believers. This spark turned into a clear calling to champion homegrown creativity that can compete shoulderto-shoulder with the best the world has to offer. The establishment of UBlac would become Saad's way of blending passion with purpose, channeling his artistic sensibility and strategic mindset into a company designed to inspire, empower, and deliver real cultural impact. UBlac's Purpose and Progress As the Managing Director of UBlac, Saad Seddiq is more than a leader; he is both the compass that sets the course and the engine that drives momentum. He steers the agency's strategic direction while staying hands-on with daily operations, ensuring the original vision never gets diluted as the company expands. Under his steady leadership, UBlac has become a trusted name across markets in Jordan, Saudi Arabia, and Kuwait, known for
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marrying bold creativity with measurable results. Saad's role extends beyond internal management. He remains deeply involved in nurturing long-term client partnerships, identifying emerging opportunities, and setting a roadmap for continuous innovation. He believes that an organization's true strength lies not only in its deliverables but also in the culture it nurtures within. Saad shares, "For me, ensuring that every team member feels motivated, challenged, and aligned with UBlac's ethos is just as important as securing new business." "Delivering results is a milestone, but creating cultural shifts is the mission that truly matters," he added. Guiding with Empathy, Clarity, and Audacity Saad's leadership style revolves around three core qualities: empathy, clarity, and audacity. Empathy helps him connect genuinely with clients, colleagues, and collaborators alike,
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understanding their perspectives, needs, and aspirations. Clarity allows him to communicate a vision so vivid that others see their potential in it. And audacity fuels UBlac's relentless refusal to settle for the ordinary, pushing the agency to break new ground even when the path is uncharted. This guiding trio is reinforced by Saad's constant thirst for knowledge. He dedicates time to studying global trends in artificial intelligence, the psychology of human behavior, and shifts in cultural consumption, all of which influence how UBlac approaches campaigns and builds brands that resonate deeply with modern audiences. By staying curious, he keeps the company prepared to pivot and evolve, ensuring that innovation is not just a buzzword but a daily commitment.
branding means navigating a landscape where trends can shift overnight and consumer expectations can rewrite the rules at any moment. Saad understands that the greatest challenge is often balancing raw creativity with structured execution. He's also aware of the regional reality: top-tier creative talent is often tempted to migrate to more mature markets abroad.
Balancing Creativity, Culture, and Control
To counteract this, Saad has instilled a sense of deeper purpose at UBlac. Here, designers, strategists, and digital innovators know that their work shapes cultural narratives and leaves an imprint that extends far beyond the page or screen. They are storytellers, community builders, and changemakers all at once. Supporting this cultural heartbeat is a robust operational backbone. With advanced data-driven tools, flexible problemsolving approaches, and a transparent internal structure, Saad ensures that creativity never gets tangled in bureaucracy.
Operating in the dynamic world of
Proprietary systems like UBlac's
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out time for rest, Saad believes that a clear, healthy mind is the most powerful tool a leader can have.
custom CRM and an in-house performance evaluation framework provide clarity and accountability. The result? An environment where fresh ideas flourish, deadlines are met, and the balance between free-flowing creativity and disciplined delivery remains intact. Staying Ahead of the Curve in the Industry In an age where innovation is the only constant, Saad makes it a nonnegotiable to keep UBlac ahead of the curve. Under his guidance, the agency has invested in developing in-house tools like the UBlac CRM and UBlac Site, purpose-built to simplify workflows and raise the bar for quality and efficiency. But Saad's vision doesn't stop at operational efficiency. As one of the region's pioneers in applying artificial intelligence to branding, UBlac has introduced breakthrough services like Generative Engine Optimization (GEO). This approach helps clients maintain relevance and discoverability in an era where AI-driven search engines dictate how brands are found and engaged with. Saad's insistence on pushing boundaries has resulted in a portfolio that seamlessly blends luxury branding, tech-driven campaigns, and culturally grounded storytelling. By assembling teams with diverse disciplines designers, data analysts,
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and behavioral scientists, UBlac creates work that not only wins awards but also sparks conversations and moves markets. A Milestone that Echoes Trust When asked about milestones that stand out, Saad points to the GBM Award for Leading Branding Agency in 2021 as a defining achievement. This award wasn't just another trophy for the shelf; it was a statement that the Middle East can create branding work that stands toe-to-toe with the best in the world. However, for Saad, the accolades that truly matter are not plaques or certificates; they are the enduring relationships forged with iconic clients. Being entrusted with the legacy branding of Rolex's official retailer, Imseeh Jewelry, or the communications strategies for telecom leaders like VTEL, represents a level of trust that no award can match. For Saad, that trust is the truest measure of success. Prioritizing Well-Being Without Compromising Drive In an industry notorious for burnout, Saad understands that sustainable leadership demands sustainable habits. He treats his well-being with the same seriousness he brings to strategy meetings and creative reviews. From tracking fitness milestones to carefully planning nutritious meals and carving
Within UBlac, he champions a culture that respects life outside the office. Flexible working arrangements, an emphasis on outcomes over hours clocked, and a supportive environment have become hallmarks of UBlac's employee experience. To Saad, peak performance doesn't come from relentless grind; it comes from an inspired, balanced mind. Building the Middle East's Own Creative Silicon Valley Saad's vision doesn't end with running a successful agency. He is determined to build an ecosystem that supports, nurtures, and elevates creative minds across the region. This ecosystem rests on four key pillars: •
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UBlac Hub: A vibrant coworking and networking space that encourages collaboration, innovation, and creative synergy, both in-person and online. UBlac Academy: A dedicated platform for upskilling, mentorship, and hands-on training that bridges the gap between academic theory and real-world creative practice. UBlac Code: The agency's tech incubator, responsible for developing powerful digital products like LuxSite and UBlac CRM, giving brands tools to grow smarter. Star by UBlac: A curated product line that celebrates and empowers entrepreneurs and high achievers, blending commerce with community impact.
Through these interconnected pillars, Saad aims to create a self-sustaining 'mini–Silicon Valley', an ecosystem
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belief in doing things differently. He advises never to follow the rules blindly; instead, understand them so well that you know exactly when and how to break them for the greater good.
where talent can thrive, learn, and find opportunities without having to look elsewhere. Vision Beyond Boundaries Looking ahead, Saad envisions becoming a regional thought leader whose influence extends far beyond the creative industry. He plans to share his insights on international stages, delivering talks at major conferences, and authoring a book that explores branding, leadership, and cultural transformation in emerging markets. Equally, he remains committed to mentoring the next generation of
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creative professionals, offering guidance that combines big-picture thinking with practical wisdom. Saad's plans to expand UBlac's footprint into Europe and the United States reflect his belief that the region's unique perspective can enrich the global conversation around branding and innovation. A Visionary's Note to Future Trailblazers When asked what advice he would give the next wave of leaders stepping into the creative and digital industries, Saad shares lessons forged from years of trial, triumph, and an unwavering
He stresses that mastering human insight comes before mastering tools, because while technologies change, the core of every idea will always be people. Saad encourages aspiring leaders to design their systems when traditional ones fall short and, above all, to lead with heart. In an industry that evolves by the hour, a curious mind and ethical courage will always be the greatest competitive edge. Keep that spirit alive, and the rest will fall into place. Links to add in article :Saad FeatureUBlac.com https://ublac.com/stars/saad-seddiq/
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THE FUTURE OF
Digital Creativity How Brands Can Stand Out in 2025
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n an age where every scroll reveals another advertisement, standing out has become both an art and a science. As we step into 2025, brands are no longer competing solely for market share they’re competing for seconds of attention in a crowded, restless digital space. The good news? Creativity is still the most powerful tool in a marketer’s arsenal. The challenge? Knowing how to adapt it to an era driven by technology, personalised content, and constantly evolving consumer behaviour. The Shift from Campaigns to Experiences Gone are the days when a single striking ad could carry a brand’s identity for months. In 2025, consumers expect experiences, not just messages. They want brands to engage with them in ways that feel personal, immersive, and valuable. From interactive AR product demos to gamified loyalty programs, creativity is no longer confined to visual design it now lives in the way a brand makes its audience feel. "People don’t just buy products anymore; they buy the stories and emotions attached to them," says a senior strategist at a leading creative agency..
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Data as the Creative Partner Technology is not replacing creativity it’s enhancing it. AI-driven insights, real-time analytics, and predictive modelling now allow creative teams to make informed decisions faster than ever. The best campaigns of 2025 aren’t simply beautiful; they’re built on data that tells brands what their audience cares about, when they’re most receptive, and how they prefer to engage. This fusion of art and analytics ensures every idea has both emotional and strategic impact. Authenticity: The New Currency The modern consumer is savvy, skeptical, and socially aware. Glossy marketing without substance is quickly dismissed. Brands that win in 2025 will be those that embrace authenticity showcasing real people, genuine values, and transparent practices. Sustainability commitments, inclusivity in campaigns, and community-driven initiatives aren’t just PR moves anymore they’re expectations. Looking Ahead The future of digital creativity will belong to brands that can balance bold ideas with human insight, technology with authenticity, and innovation with purpose. Standing out in 2025 is no longer about being the loudest voice in the room it’s about being the one that speaks directly to the heart of the audience. As the digital landscape grows more competitive, one truth remains timeless: creativity that connects is creativity that endures.
By Ayesha Tanour Staff Writer, Business Lens Media Industry Features Contributor
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DIGITAL TRANSFORMATION AND REAL ESTATE GROWTH By Lida Sayahi Entrepreneur, Real Estate Consultant, and Digital Branding Specialist In recent years, the real estate industry — particularly in markets like Oman and France — has undergone significant transformation. On one hand, there's a rising demand for highquality and luxury properties in cities like Muscat; on the other, a growing interest in European property investment, especially in France, has opened new doors for international clients. As a female entrepreneur actively operating across both these markets, my experience has taught me that success lies at the intersection of digital innovation, cultural fluency, and market intelligence. But achieving that success hasn’t been without its challenges — especially in sectors still influenced by traditional perceptions of women in business. My Journey into Real Estate My path into real estate began with a deep passion for helping people build financial independence and a desire to bridge markets across cultures. Living in Oman exposed me to the region’s dynamic growth, especially in the real estate and business sectors. I realized early on that real estate isn’t just about buying and selling properties — it’s about creating a sense of belonging, building long-term wealth, and empowering individuals to take control of their futures. This mindset has
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guided my work as a consultant and entrepreneur across Oman and France. Real Estate in Oman: Growth Fueled by Urban Transformation In Oman, newly developed areas like Al Mouj , Muscat Hills, Muscat Bay and Sultan Haitham City have become key investment hubs. A large segment of foreign investors is now seeking property ownership in freehold zones, where legally non-Omani nationals are allowed to buy and sell properties. An important point is that property buying and selling by foreign investors is not permitted throughout all areas of Oman, but only in certain designated zones authorized by the government. This legal restriction makes the market both attractive and challenging for foreign investors. This trend has made the market more competitive, specialized, and increasingly digital. However, key challenges remain, including limited access to transparent information, cultural nuances in negotiation processes, and the legal restrictions on foreign ownership. ISKAN Marketing and Investment plays a crucial role in this market by providing accurate and specialized consultation tailored to clients' needs in the real estate sector, helping them make more informed and confident decisions.
marketing, CRM automation, and most importantly, authentic human-centered communication to build trust. Real Estate in France: Investment Opportunities and Residency Many clients residing in GCC countries choose to invest in cities like Paris or Nice—primarily for holiday use and personal enjoyment—while also focusing on long-term investment value and lifestyle enhancement. For those seeking residency or visa opportunities through property investment, Home France, our company based in France, offers specialized services and expert support. We help you navigate the French real estate market, providing professional guidance in both buying and selling property to ensure you make the best possible investment. Whether you're looking for a vacation home, a lifestyle property, or a strategic investment, our team offers personalized advice to help you select the right location, understand market trends, and maximize both value and long-term benefits. In addition, we assist clients in identifying the most suitable areas for holiday-focused investments, ensuring optimal financial return and personal enjoyment of their property.
To overcome these obstacles, I have leveraged tools such as targeted digital
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professional bio Lida Sayahi is a dynamic entrepreneur, real estate consultant, and digital branding specialist with extensive experience in the Oman and French real estate markets. Passionate about bridging cultures and empowering clients, Lida helps investors navigate complex legal, nancial, and cultural landscapes to make informed decisions. Her expertise spans luxury property investments, residency-by-investment programs, and cross-border portfolio diversication.
Expanding Across the Gulf Region
integrity, those barriers can be broken.
In addition to Oman and France, I am actively working to expand my reach into other Gulf markets, including Kuwait, Qatar, and Saudi Arabia. These markets show growing demand for international real estate investment and residency programs. My strategic plan is to offer seamless, trustworthy services that help clients in these countries diversify their portfolios in Europe while addressing the unique legal and cultural considerations of each market.
In my work, I aim to go beyond transactions. I act as a strategic advisor, guiding families and investors on how to build both financial growth and long-term stability through smart real estate choices.
Women in International Real Estate The presence of women in the global real estate sector — particularly in traditional markets — still meets resistance. But I firmly believe that with expertise, transparency, and
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"As a woman entrepreneur, I believe that expertise, courage, and empathy can break both mental and geographical boundaries." – Lida Sayahi
Committed to innovation, she leverages digital marketing tools and CRM technology to deliver personalized, trustworthy service. As a woman leader in a traditionally male-dominated industry, Lida is dedicated to breaking barriers and fostering inclusive growth. She is currently expanding her services to key Gulf Cooperation Council markets, including Kuwait, Qatar, and Saudi Arabia. Lida’s mission is to help clients build lasting wealth and security through smart real estate strategies.
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