Real Estate Web Design: Best Practices to Boost Leads

Real Estate Web Design: Best Practices to Boost Leads

As a real estate professional, you probably put hours into staging your properties — you choose every wall colour, get the lighting just right, and think about every detail down to the throw pillows. But how do you look online? Are you missing deals because your website can’t hook people in under 10 seconds? Then you need good real estate web design to pull in leads and help serious buyers move forward.

Let buyers explore with 3D tours. A 3D tour lets buyers experience a space the moment they land on your site, in a no-friction way, without ever having to send emails or make an appointment. They’ll see the flow of the rooms and get a feel for how they might live in that space. And once they’ve done that, they can either book a showing or move on. Either way, you save time chasing only warm leads. Adding virtual tours to your real estate web design essentially gives you a lead filter that runs 24/7. Stop hiding the map Buyers are always thinking about commute times and school zones. They also want to see if there are local coffee shops nearby. So if your listings don’t show the location of a property clearly, they’ll bounce and look it up on someone else’s site. You don’t have to pin the exact street if privacy’s a concern, but give them enough info to keep scrolling: a neighbourhood boundary perhaps, or a “View on Map” link. That extra context keeps visitors on the page longer and helps you capture leads. Make every click count. Does a listing photo or a CTA button lead to the wrong place when you click it? Then you’re killing your conversions. Make it obvious where and what they should click. Use hover effects,

labels, and simple visuals to show people exactly where to go. This goes a long way in building trust, especially if you work with older clients. Use a split view to make the property search better. A split-view layout lets you display listings on one side and a map or property preview on the other, so that users can browse and explore locations at the same time. It’s the setup Zillow made popular (and for good reason — it works). That said, you shouldn’t do this on mobile. Split views get cramped on small screens, so use a clean list with a “View on Map” toggle for each property instead. Try horizontal scroll for high-impact projects. Do you have a major development to showcase? Horizontal scrolling can create a more immersive experience, especially when you're presenting a single project or luxury property. It won’t work for every page, but when used right, it feels intentional and premium. Work with a partner who gets it. Your website should reflect the same attention to detail you bring to every listing. Original Ginger is a boutique branding and web design agency that understands that. They work with real estate professionals who want better results from their digital presence. Contact their team at 1.855.298.8650 or visit OriginalGinger.com if you’re serious about improving your real estate web design.