PromoSEO Case Study: How PromoSEO Helped Apex Drainage Dominate Emergency Drain Unblocking in Leeds 1. Overview Client Business Name: Apex Drainage Solutions Industry: Drainage & Emergency Plumbing Location Targeted: Leeds, West Yorkshire Services Provided by PromoSEO: Local SEO, Google Ads (PPC), Landing Page Development, Conversion Tracking Timeframe: 9 Months When Apex Drainage Solutions, a Leeds-based drainage company specialising in 24/7 emergency drain unblocking, approached PromoSEO, they were struggling to generate consistent enquiries from online channels. Despite offering reliable services and rapid response times across West Yorkshire, the business was heavily dependent on referrals and third-party job platforms, which significantly reduced margins. PromoSEO was tasked with building a predictable lead generation engine through SEO and Google Ads targeting emergency drain unblocking in Leeds, with a clear goal: increase inbound enquiries while lowering cost per lead. Within 9 months, Apex Drainage transformed its digital presence, achieving: • • • • •
214% increase in monthly enquiries Rankings in the top 3 for 17 high-intent local keywords Average 63 qualified leads per month Cost per lead reduced by 41% Estimated £312,000 in new revenue generated
2. The Challenge Before working with PromoSEO, Apex Drainage faced several major digital marketing obstacles.
Limited Online Visibility The company’s website had minimal SEO optimisation and was buried beyond page two for key search terms such as:
• • •
“Emergency drain unblocking Leeds” “Blocked drain repair Leeds” “24 hour drainage service Leeds”
In an industry where customers need immediate help, visibility in the top search results is critical.
Over-Reliance on Lead Platforms Apex relied heavily on platforms like lead marketplaces that charged high fees per job, often taking 20–35% of the revenue from each project. This severely impacted profitability.
Ine9icient Paid Advertising Previous Google Ads campaigns had been run without proper conversion tracking or keyword targeting. Issues included: • • • •
Broad match keywords attracting irrelevant clicks No geographic targeting Traffic sent to a generic homepage No call tracking or lead attribution
The result was high ad spend with inconsistent results.
Poor Conversion Rates Even when users reached the website, the site lacked: • • • •
Dedicated service landing pages Clear calls to action Trust signals and reviews Mobile-first optimisation
Conversion rates were below 1.9%, far below industry benchmarks. Apex Drainage needed a complete lead generation overhaul.
3. The Strategy PromoSEO designed a multi-channel local lead generation strategy focused on capturing high-intent emergency searches in Leeds.
The strategy included four core pillars:
1. Local SEO Domination PromoSEO developed a structured SEO campaign targeting commercially valuable keywords in Leeds and surrounding areas. Key focus areas included: • • • •
“Emergency drain unblocking Leeds” “Blocked drain repair Leeds” “Drain jetting Leeds” “24 hour drainage engineer Leeds”
The goal was to capture users actively searching for urgent services.
2. Google Ads Restructuring PromoSEO rebuilt the client’s PPC campaigns from scratch. This included: • • • •
Hyper-targeted local keywords Call-only ads for mobile searches Geo-targeting across Leeds and nearby suburbs Smart bidding strategies focused on conversions
3. High-Converting Landing Pages PromoSEO designed dedicated landing pages specifically for emergency drainage services. Each page focused on: • • • •
Local relevance Clear service messaging Immediate contact options Mobile conversion optimisation
4. Advanced Conversion Tracking To measure true ROI, PromoSEO implemented: • • • •
Call tracking Form submission tracking Keyword-level attribution Lead quality monitoring
This allowed continuous campaign optimisation.
4. Implementation PromoSEO rolled out the strategy in phases.
Website & Landing Page Optimisation PromoSEO built location-specific landing pages targeting Leeds and surrounding districts including: • • • • •
Headingley Morley Pudsey Horsforth Rothwell
These pages featured: • • • • •
Emergency service messaging Trust badges Google reviews integration Fast mobile load speeds Prominent click-to-call buttons
The site’s conversion rate improved almost immediately.
Technical SEO Improvements PromoSEO implemented: • • • • •
Local schema markup Google Business Profile optimisation Internal linking improvements Location page indexing strategy Core Web Vitals optimisation
These changes significantly improved visibility in Google’s local pack.
Google Ads Campaign Optimisation The PPC strategy focused heavily on high-intent emergency searches. PromoSEO implemented: • • •
Exact and phrase match keywords Call extensions Ad scheduling during peak emergency hours
• •
Competitor keyword targeting Negative keyword lists
Landing pages were tightly aligned with ad groups, improving relevance and lowering CPC.
Continuous Data Optimisation Every campaign was refined weekly using real performance data, including: • • • •
Keyword ROI Call duration metrics Conversion paths Device-level performance
This allowed PromoSEO to scale what worked and eliminate wasted spend.
5. The Results Within 9 months, the results were dramatic.
Organic SEO Growth • • • •
Top 3 rankings for 17 local keywords #1 ranking for “Emergency drain unblocking Leeds” 183% increase in organic traffic Google Business Profile calls increased by 167%
Lead Generation Growth Monthly enquiries grew significantly: Metric Before After Monthly Enquiries 20 63 Website Conversion Rate 1.9% 7.4% Monthly Website TraAic 820 2,320
Paid Ads Performance • • •
Cost per lead reduced by 41% Click-through rate increased to 9.3% Average lead cost dropped from £68 to £40
Revenue Impact Based on average job values, Apex Drainage generated an estimated:
£312,000 in new revenue within 9 months.
6. ROI & Business Impact The campaign didn’t just increase leads — it transformed Apex Drainage’s business model. Key outcomes included: • • • •
Reduced dependence on expensive lead marketplaces Consistent inbound enquiries every week Ability to hire two additional drainage engineers Expansion into neighbouring West Yorkshire areas
By owning their search visibility, Apex Drainage gained long-term marketing control and predictable growth.
7. Client Testimonial "Working with PromoSEO completely changed the way our business gets customers. Before them, we were relying on expensive lead sites and word-of-mouth. Now we dominate Google in Leeds and our phones ring every day with genuine enquiries. The increase in leads has allowed us to expand our team and invest back into the business. PromoSEO delivered exactly what they promised — real, measurable results." — Mark Hargreaves, Managing Director, Apex Drainage Solutions
8. Why This Matters For service-based businesses like drainage, plumbing, and home services, search visibility equals revenue. When customers need urgent help, they go straight to Google. Companies appearing in the top results capture the majority of those enquiries. PromoSEO’s strategy focuses on: •
High-intent keyword targeting
• • •
Conversion-focused websites Local SEO dominance Data-driven advertising
This combination creates sustainable lead generation systems that continue producing results month after month.
9. Ready to Generate More Leads? If your business wants to increase enquiries, dominate local search, and generate predictable leads, PromoSEO can help. Whether you're targeting SEO, Google Ads, or a complete lead generation strategy, PromoSEO specialises in helping UK businesses turn online visibility into real revenue. Visit: https://www.promo-seo.uk/ Or contact PromoSEO today to discover how your business can start generating more qualified leads, more enquiries, and more sales.
