Media Planning and Buying Agency in Dubai | Performena 📊🌟 PDF 1

Programmatic Advertising by Performena DMCC A Beginner's Guide Performena DMCC

What is Programmatic Advertising? • The main points of Programmatic Adverting •Real-Time Bidding (RTB) •Programmatic Direct

•Private Marketplaces • As a programmatic digital creative advertising uae explaining the benefits of programmatic advertising. •Conclusion

What is Programmatic Advertising?

Programmatic advertising is the automated buying and selling of digital advertising inventory.

As a programmatic agency UAE , we explain the details in following slides.

How it Works:

01 02

•Advertisers set their target audience and bidding strategy.

•Ad exchanges auction ad

impressions in real-time.

03 04

•Advertisers bid on impressions based on their value.

•The highest bidder wins the ad

impression.

01

Real-Time Bidding (RTB) A real-time auction system where advertisers bid on ad impressions.

How it Works:

• Advertisers set a maximum bid price. •Ad exchanges auction ad impressions. •Advertisers bid on impressions based on their value. •The highest bidder wins the ad impression.

Benefits: •

Precise targeting

•

Efficient ad buying

•

Real-time optimization

02

Programmatic Direct: A direct deal between advertisers and publishers. As a digital first agency UAE we explained very detailed in our LinkedIn page about this.

How it Works:

• •

Advertisers negotiate deals with publishers. Advertisers and publishers agree on pricing, targeting, and delivery.

•

Advertisers gain more control over their campaigns.

Benefits: •Premium inventory

•Brand safety •Increased transparency

03

Private Marketplaces : A private exchange where advertisers and publishers can transact directly.

How it Works: •Advertisers and publishers negotiate deals within a private marketplace. •Advertisers gain more control over their campaigns. •Publishers can sell premium inventory at higher prices.

•Benefits: •Increased transparency

•Premium inventory •Brand safety

Benefits of Programmatic Advertising Increased Efficiency

Precise Targeting

Automation streamlines the ad buying process.

Data-driven targeting ensures ads reach the right audience.

Greater Transparency

Increased Scalability

Programmatic platforms provide detailed insights into campaign performance.

Programmatic advertising can handle large-scale campaigns across multiple channels.

Real-Time Bidding Advertisers can bid on ad impressions in real-time.

Improved Brand Safety Advertisers can control where their ads appear and avoid brand damage.

The Future of Programmatic Advertising

Programmatic Audio and Video

AI and Machine Learning Privacy and Data Regulations

Conclusion • •

Programmatic advertising is a powerful tool for digital marketers.

By understanding the key concepts and benefits, you can leverage programmatic to achieve your marketing goals.

•

Stay up-to-date with the latest trends and technologies to optimize your campaigns.

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