Complete SEO Audit Report And 6-Month Growth Strategy Plan Website: https://www.ivaindia.com/ Objective: Improve organic visibility, keyword rankings, leads, and authority in the Astrology, Vastu, Numerology, and Spiritual Education niche.
SEO Audit Report
Technical SEO Audit Strengths
Website uses HTTPS (secure, trusted). Clean navigation structure globally accessible. Course categories are clear and well-organized.
Issues s Recommendations Issue Robots.txt s Sitemap Slow Page Speed (Possible)
Description No clear confirmation of robots.txt or XML sitemap structure.
Likely heavy images, scripts, or unoptimized code.
Mobile Pages may not be fully Optimization optimized for mobile UX. URL Structure
URLs may not follow SEOfriendly patterns for all pages.
Crawl Depth
Some pages may be buried deeper in the structure.
Core Web Vitals
Needs assessment.
On-Page SEO Audit Element
Status
Title Tags
Suboptimal / inconsistent
Meta Descriptions
Possibly missing / weak
Header (H1/H2/H3) Structure
Needs enhancement
Image Alt Tags
Many pages may lack alt text
Keyword Optimization
Not fully aligned with user intent
Duplicate / Thin Content
Possible similar content across course pages
Content Audit Content Strengths
Strong subject domain: Astrology, Vastu, Numerology, Palmistry. Target audience is clear: Students, spiritual learners.
Content Gaps
Lack of a consistent blog or learning resource strategy. Limited informational content addressing user search queries. Need for long-form, value-driven content around: o Course benefits o Career outcomes o Astrology C Vastu guides o How-to tutorials o Industry insights
Off-Page SEO Audit Challenges
Limited high-authority backlinks. No evidence of strong digital PR or guest posting. Low brand mentions across educational/spiritual platforms.
Keyword Opportunity Analysis (Sample) High-Intent Transactional Keywords
Astrology course online Vastu course online Numerology certification Jyotish course India Learn astrology online India
Informational Keywords
What is Vedic astrology? Benefits of numerology course
Vastu tips for home How to become an astrologer
Local/Regional Keywords
Astrology course in India Learn vastu in Hindi Online astrology courses India
Competitive Gap Indicators Competitors (AstroVed, FuturePoint, online course platforms) are ranking due to:
Strong blogs High-authority backlinks Heavy content marketing YouTube presence
To outrank them, ivaindia.com must focus on content depth + backlinks + consistent publishing.
6-Month SEO Strategy Plan Month 1 – Technical SEO Foundation Goals
Fix website crawl, indexing, and speed issues. Prepare SEO tracking systems.
Actions
Full technical audit using Screaming Frog. Create/verify robots.txt. Create/update sitemap.xml. Submit to Google Search Console. Fix 404 errors and set proper redirects. Optimize loading speed (image compression, minifying). Ensure mobile responsiveness.
Month 2 – On-Page SEO Optimization Goals
Improve all page-level SEO signals.
Actions
Rewrite title tags, meta descriptions, and headers. Optimize URLs for all courses. Add comprehensive, unique content to course pages. Add internal links to related topics. Add alt text to all images.
Month 3 – Content Expansion s Blogging Goals
Build topical authority.
Actions
Publish 6–8 blogs on high-volume keywords: o Astrology career scope o Numerology tips for beginners
o Vastu home guide o Palmistry basics Add FAQ sections with schema.
Start building downloadable PDF guides for lead generation.
Month 4 – Backlink Acquisition s Brand Awareness Goals
Improve domain authority.
Actions
Guest posts on astrology and spiritual blogs. Outreach for backlink placements. Build profiles on educational directories. Collaborate with influencers (YouTube astrologers). Create shareable infographics for backlinks.
Month 5 – Conversion Optimization s Local SEO Goals
Increase enrollments and leads.
Actions
Optimize CTA placements. Improve course landing pages. Add student testimonials C video reviews. Create Hindi-targeted pages if needed. Strengthen Google Business Profile (if applicable).
Month 6 – Performance Review s Scaling Goals
Review performance and scale successful strategies.
Actions
Check keyword rankings, traffic, and leads. Identify top 10 performing content pieces and expand them. Build a second phase of backlinks. Plan the next 6 months of content topics. Re-run a full SEO audit to fix any new issues.
