KEYWORDS AND THEIR ROLE IN THE GAME OF SEO

KEYWORDS AND THEIR ROLE IN THE GAME OF SEO If you are an owner of an online business, then only an online presence of your business is not enough to achieve your goal. You need the support of a professional SEO team like New York SEO Expert to drag traffic to your website, improve your rank in search results, and increase brand awareness. Professional SEOs are proficient in handling all technical and creative elements of SEO such as SEO plan, keywords list, high-quality content, link building, and metrics & conversion. In the complete game of SEO, keywords play the most important role. Keywords And Their Categorization In simple language, keywords are words or phrases that searchers enter into a search engine. Keywords research is the primary step in the SEO process. Before creating your website’s content, you have to find out what search terms your audiences are searching for. These search terms are your keywords. Proper keyword research is very important to determine your set of focus keywords which helps in finding a certain page on your site in Google. After doing keyword research, you should have an idea of what you should target and how you should do that. You can use them in many activities such as, making landing pages, creating a specific type of content, making videos, apps, voice search, and many more. You can search SEO Company Near Me and hire them to handle SEO on your behalf. Keywords can be tagged and categorized in many ways for a variety of reasons. Here are the most common types of SEO keywords:

Branded and Unbranded keywords: Branded keywords contain the brand in the query (Nike, Addidas, Bata) and unbranded keywords are generally searched (trending sports shoes, running shoes). Seed and Page-specific keywords: Seed keywords are the initial list of words you start with for the keyword research process and pagespecific keywords are selected keywords from the list used for a specific page or set of pages. Global and local keywords: Keywords used to search globally are global keywords and keywords used to limit your search for a particular area or city or country is local keywords. Evergreen and Topical keywords: Evergreen keywords are steady search keywords with little variances over time and topical keywords are seasonal and relevant to a particular topic. You can consider SEO Services New York who has an experienced team of professionals to manage all your digital requirements and bring your website to top rankings.