Development Of Successful Digital Marketing Funnel
The digital marketing funnel is an outline of the customer life cycle where buyers go through the various stages. It makes them describe, recognize, and follow the stages. It is ideally a linear journey where the buyers go through stage by stage. It is designed to impulse the probable customers to purchase the brand’s products or services. During the journey, any brand should motivate and cherish the audience and make them bypass the various phases. To create Marketing Funnel Stages is also the entire process that takes the pleasure to convert the audiences to customers and influence them to continually purchase. Marketing Funnel Stages is also the entire process that takes the pleasure to convert the audiences to customers and influence them to continually purchase. According to the leading Digital Marketing Company in Gurgaon, the digital marketing funnel includes your target audience right from the initial stage when they connect with your brand until they make a purchase or service. To start, you should make use of a simple digital marketing funnel and then over various trails, optimize it once it is successful. Digital Marketing Funnel Stages helps the following in a business:
● Get wider exposure to the audience that would grow over time ● Get more superior leads that would convert easily ● Cherish customers in a superior way so that they spread the good word about your business The following three reasons mention the uses of digital marketing funnel: 1. The audience should be clear about what you do. Having the digital marketing funnel not only engages your customers but also provides the right information at the right time. 2. For online business marketing, creating killer content is very important, as it must reach the right customers. The marketing funnel helps the businesses to customize the content and to improvise user experience and throwing them insight about your business. 3. The target audience should be motivated to be connected to your business while they travel through all the stages. Marketing funnel helps you to find out your customer’s level and the ways you could guide your customers for them to move forward.
How to Create Marketing Funnel Stages? There are many types of the marketing funnel. A simple one is explained below: This digital marketing funnel model cuts down the customer’s journey of purchase into three stages: ● Top of the Funnel ● Middle of the Funnel ● Bottom of the Funnel
Digital-marketing-funnel-stages Let us discuss the customer’s journey in detail. ● Top of the Funnel -This is the first digital marketing funnel stage. This stage focuses on enhancing your business visibility. Also, to make any targeted audience to be aware that your brand exists in the market. At this point, you need to exhibit your specific domain. Visitors at this stage probably would not purchase your product or services, but taking steps to know you better as to what you are into, what are your products and services, etc. This stage would look like reading a blog post or watching YouTube videos. You could also include some interactivity in it, like conducting a contest or quiz. Let us discuss the main parameters of this digital marketing funnel stage.
1. Goal – The main goal of this stage is to interest many audiences with appropriate content. Meaning that, people who are attracted to your business products or services. 2. Metrics – Few metrics that should be looked upon at this stage are: ■ Sessions – This metrics signifies the number of sessions or a number of visits to your website. Marketers refer to this as the website traffic. At this stage, you should bring out ways to increase the sessions for your website. ■ New Sessions – This metric signifies the percentage of new audiences that add on to the website traffic. This metric should be high that indicates that there are more and more new audiences who visit your website. This metric should also be maintained and analyzed properly. If this value is too high, it means that people are not getting back to your website. Many of the audience just visit once and go. ■ Bounce Rate – This metric signifies the session percentage of users who did not perform any action on your website. These are called bounced sessions. It is a good pointer to check the way your content is engaging and interesting. This metric should be less to get more audience to your website. ■ Channel Traffic – This metric signifies the amount of traffic that each marketing channel brings to your website. Using this metric data, you can decide on the channel to choose to increase your website performance. 3. Content – At this stage, it is better to create content about broad topics that relate to your business or industry. This would provide add on value to the audience. The following suggests what content type could be useful: ■ Videos ■ Blog Posts ■ Social Media Posts ■ Infographics 4. Tactics – This digital marketing funnel stage should bring out various tactics to attract more website traffic. The main tactics are listed below: ■ Direct email ■ Social Media ■ SEO ■ PR/Press ■ Paid Advertising ■ Joint Ventures or Influencers
■ Offline Tactics ● Middle of the Funnel – The middle of the funnel is mostly ignored by people who are new to online marketing. This stage is for people who build trust so that they show an interest in your business and what your business provides. In this stage, you need to provide enough value that your online business would provide to the audience of your website. At this stage, you could capture their contact information, meaning that they have become leads, and from here on you can cherish your connection with them. For an online business, this digital marketing funnel stage looks to be a free content piece easily accessible by the audience upon submission of their email ids in the website contact form. Let us discuss the main parameters of this digital marketing funnel stage. 1. Goal – The key goal here is to take the audience from the top of the funnel and convert them to leads for your business success. On getting the leads, you can cherish them and build up trust in your company. 2. Metrics – Few metrics that should be looked upon at this stage are: ■ Visitor-to-lead Conversion Rate – This metric signifies the percentage of website audiences that become leads. This metric can be used to judge how attractive your content is to become a lead. This metric should be high. Using this metric, you can track the tools involved to capture the leads by using popup forms. ■ No. of Leads – This metric signifies the number of leads you capture from the top of the funnel. The most common method to capture leads is to collect email id. Any tool for capturing leads provides this metric. ■ Click Rates – Once the leads are got, you need to toughen your business connect with them. This is done using email marketing. This metric signifies the click rates that show the percentage of people who have opened an email and have clicked on the link that the email has. Click rates are essential pointers that indicate the content accuracy that you share with the email subscribers. 3. Content – At this digital marketing funnel stage, superior content should be used to capture and cherish the leads. You can also enhance the content that was mentioned at the top of the funnel. Your audiences can access this content by unlocking using their email ids. This should be thought of as your audience would trust your business and hence you should provide some valuable content to validate it. 4. Tactics – This digital marketing funnel stage should bring out various content tactics to attract leads. The main tactics are listed below: ■ Create an ebook
■ Provide a small course ■ Webinars ■ Demos or Trials ■ Private Communities ● Bottom of the Funnel – At this digital marketing funnel stage, the leads are already formed and are ready to check out with your main products or services. At this stage, you need to display your business products or services in a convincing way so that the customers would be motivated to proceed. Let us discuss the main parameters of this digital marketing funnel stages. 1. Goal – At this stage, your leads are at the bottom of the marketing funnel. Now, your main goal would be to make them buy from your business products or services. 2. Metrics – Few metrics that should be looked upon at this stage are: ■ Total Revenue – You would be able to keep track of the revenue generated. ■ Count of New Customers – This metric is important, and you should keep a note of the number of new customers per day or week or month. ■ Revenue per Customer – Calculate the amount each customer made their purchase for a specific amount of time. ■ Conversion Rate – This metric is an important one for your business. Revenue and count of customers would judge the amount that the funnel is generating. You need to make use of the right tactic to convert the leads to customers. 3. Content – At this stage, your leads must have already been ready with purchase information. The content listed at the bottom of the funnel helps the lead to make further decisions. 4. Tactic – This digital marketing funnel stage should bring out various content tactics to attract leads. The main tactics are listed below: ■ Use Scarcity ■ Upsells ■ Bundles ■ Presales ■ Launches
Conclusion
If you are still using a traditional marketing strategy, it is time to change to the new platform. Align your marketing strategy to the ways to Create Marketing Funnel Stages. This would do wonders for your business.
