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Impression Impression on Instagram refer to the number of times users have seen your posts or stories.
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Reach
Reach in Instagram refers to the total number of unique accounts or users that have seen your posts or stories
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Reach is different from impressions, which represents the total number of times your content has been viewed, including repeats views by the same users
Engagement Rate The engagement rate on Instagram is a metric that measures the level of interaction or engagement your posts or stories receive from your audience to the total number of followers or viewers.
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Follower Growth Follower growth on instagram refers to the change in the number of followers you gain over a specific period time.
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Audience Insights Audience insights on Instagram refer to the information and data that give you a deeper understanding of your followers and audience on the platform. It includes information such as age, gender, location, interests, and behavior of your followers or users who engage with your content.
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Hashtag Performance Hashtag performance on Instagram refers to how well the hashtags you use in your posts reach and engage your target audience. Hashtags are keywords or phrases preceded by the “#” symbol used to categorize and discover content on Instagram.
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Profile Analytics Profile analytics on Instagram refers to the data and insights provided by Instagram itself that show how well your Instagram profile is performing. It includes information such as the number of followers you have, how many people like, comment, and save your posts, how many people see your posts, and how your followers regard their age, gender, location, and interests.
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Conclusion As a brand in the world of social media, understanding and tracking Instagram metrics is crucial for success. You can optimize your Instagram presence and achieve your marketing goals by gaining insights into your audience, measuring your content performance, and making data-driven decisions.
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