DIGITAL MARKETING
Digital Marketing WWW.DIGIGRAPHI.IN
DIGITAL MARKETING
Introduction DIGITAL MARKETING IS THE PRACTICE OF PROMOTING PRODUCTS, SERVICES, OR BRANDS USING ONLINE PLATFORMS AND DIGITAL TECHNOLOGIES. UNLIKE TRADITIONAL MARKETING, IT LEVERAGES THE INTERNET, SOCIAL MEDIA, SEARCH ENGINES, EMAIL, WEBSITES, AND MOBILE APPS TO REACH A WIDER AUDIENCE MORE EFFECTIVELY. IT FOCUSES ON CONNECTING BUSINESSES WITH POTENTIAL CUSTOMERS WHERE THEY SPEND MOST OF THEIR TIME—ONLINE. DIGITAL MARKETING ALLOWS FOR TARGETED CAMPAIGNS, REALTIME ENGAGEMENT, DATA-DRIVEN INSIGHTS, AND MEASURABLE RESULTS, MAKING IT ONE OF THE MOST POWERFUL TOOLS FOR MODERN BUSINESS GROWTH.
DIGITAL MARKETING
Key Components Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Email Marketing
Content Marketing
Pay-Per-Click (PPC) Advertising
Affiliate Marketing
DIGITAL MARKETING
SEO (Search Engine Optimization) What is SEO? SEO (SEARCH ENGINE OPTIMIZATION) IS THE PROCESS OF IMPROVING A WEBSITE’S VISIBILITY ON SEARCH ENGINES LIKE GOOGLE, BING, OR YAHOO. THE GOAL IS TO MAKE A WEBSITE APPEAR HIGHER IN SEARCH RESULTS WHEN PEOPLE LOOK FOR PRODUCTS, SERVICES, OR INFORMATION RELATED TO YOUR BUSINESS.
DIGITAL MARKETING
Content Marketing Creating and distributing valuable, relevant content to attract and engage a target audience.
Types of Content:
Blogs
Infographics
Videos
Case studies
DIGITAL MARKETING
Social Media Marketing (SMM) Using social media platforms Using social media platforms means promoting your business, products, or services through channels like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Pinterest to connect with your target audience.
DIGITAL MARKETING
PPC Advertising (Pay-Per-Click) What is PPC? PPC (PAY-PER-CLICK) IS AN ONLINE ADVERTISING MODEL WHERE BUSINESSES PAY A FEE EACH TIME SOMEONE CLICKS ON THEIR AD. INSTEAD OF EARNING VISITS ORGANICALLY (LIKE WITH SEO), PPC HELPS YOU BUY TRAFFIC QUICKLY FROM SEARCH ENGINES OR SOCIAL MEDIA PLATFORMS.
DIGITAL MARKETING
Affiliate Marketing Affiliate Marketing is a performance-based marketing strategy where a business rewards individuals or other businesses (called affiliates) for driving traffic, leads, or sales through their unique referral links.
Key Components Choosing affiliates
Tracking performance
Commission structure
DIGITAL MARKETING
Trends in Digital Marketing
AI and automation
Video content
Voice search optimization
Augmented Reality
DIGITAL MARKETING
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