DIGITAL MARKETING WITH PEGALOGICS BY :- PegaLogics
ABOUT US
PegaLogics Established in 2016, PegaLogics Pvt Ltd rules the Website and consulting industry. We cater our clients with a full suite of services that assist them in the build-up and develop their online presence. Our portfolio incorporates all the work ranging from Website design and development, E-commerce, mobile apps, Consultation to Digital Marketing in multiple verticals. We work on latest technologies to guarantee potent and consistent answers for your business. Our goal is to accomplish 100% client satisfaction by offering stable and versatile IT solutions with end to end customization. We have taken a shot at more than 100 projects from different industry verticals and can build up a benchmark solution for you. Our experience empowers us to create, convey and deploy solutions that assist businesses gain maximum profit from information technology.
3
OVERVIEW RANK YOUR WEBSITE ON 1ST PAGE OF GOOGLE SERP
INTRODUCTION • PegaLogics ethically work to win and maintain your trust by successfully taking care of all your internet marketing requirements. Leave all your hashtags and links with us and we assure you of driving the highest traffic towards your website to let your ROI grow. • Our highly expert team of digital marketing is well versed to answer all your “ifs” and “buts” in detail at your convenience. At PegaLogics, we believe that an analytical and flexible approach is a guiding force behind which we effectively satisfy our clientele. We are proud to announce that so far we have accomplished and handled 50 projects while maintaining the deadline since inception and we are growing in numbers day by day. • We are ever willing to assist you in implementing digital marketing strategies to the advantages for your business. Call or email us when you want to reach out to the target audience and grow the visibility of
your business. 5
HOW TO GROW YOUR BUSINESS, DRAW TRAFFIC AND REDEFINE VISIBILITY? • We, at PegaLogics, relieve you from digital marketing woes by formulating action plans for involving online marketing channels that successfully achieve organizational goals of the organization. • PegaLogics access and analyze where the existing online marketing tactics of the business are lagging and redefine the marketing criteria. Google Analytics has proved to be helping aid in the preference of the audience. PegaLogics takes ample measures to keep a track of competitors and device steps to draw traffic towards your website through relevant Search Engine Optimisation (SEO) tools.
• Whether you are a start-up or branded well-established organization, backed up with the best digital marketing approach can land you grow your business many folds. A powerful brand can only be built through identifying your potential consumers, engaging the targeted audience, grab consumer’s attention and being extensively creative in
establishing the marketing goals. 6
Our search engine optimization process can be described through as below: Step 3: On Page Optimization
Step 1: Review and Analysis • • • • • • • •
Keywords Analysis Complete Website Analysis Technical SEO Analysis Back Link Analysis Competitor Analysis Baseline Ranking Check Duplicate Content Check Browser Compatible Check
Step 2: Website Tracking and Monitoring • • • •
Google Analytic Setup Google Webmaster Setup Tag Manager Setup Bing Setup
• • • • • • • • • • • • • • • • • • • • • •
Meta Tags Creation & Optimization Header tags Optimization(H1, H2...H6) Anchor and Title Tags Optimization Image and Hyperlink Optimization URL Structure Optimization Robots.txt Creation and Analysis HTML sitemap creation and Analysis XML Sitemap Creation and Analysis Internal Linking Footer Linking Broken Links Analysis Navigation Analysis Crawl Error Resolution Website Speed and Page Load Time W3c Validation Check Content Optimization Page/Website Redirection Security Check (HTTPS/HTTP) Website Mobile Responsive Analysis Custom Page Creation( Internal Blog) Geo Meta Tag Creation No Follow & No Index Links Check
Step 4: OFF Page Optimization URL mapping according to keywords Part 1: Content Activities • • • • • •
Article Submission Web 2.0 Guest Blogging (Paid) PR Submission (Paid) Blog Posting Content Syndication
Part 2: Branding • • • • • • •
Business Listing Profile Creation Bookmarking Classifieds Submission Google Local Listing Review Posting PPT Creation & Submission
7
OVERVIEW SOCIAL MEDIA OPTIMIZATION (SMO) WITH PEGALOGICS
INTRODUCTION • Social Media has become an indispensable part of marketing and branding products and services throughout the world economy. Social networking sites, videos, blogs, news feeds, etc. have become crucial in influencing customers to buy products and services. PegaLogics excels in managing, updating, customizing
and handing your SMO accounts with the view to cash on more business opportunities for you. • To provide inexpensive marketing, promotion, and brand strength to a corporate company from three main sources. Travel documentary, public media, and social media. • Create and optimize all Social profile pages (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Flicker, Apsense etc...) • Increase genuine likes and followers in Social Media Profiles (Facebook, Twitter, Pinterest, Flicker, Apsense) • Regular Updates
9
Our social media optimization process can be described through as below: Facebook • • • • • •
Facebook Profile Setup and Optimization Facebook Business Account Set Up Facebook Group Set Up Banner Design for Posting Review Posting On Facebook Regular Posting
Linkedin • • •
Twitter • •
Twitter Profile Setup and Optimization Regular Posting & Sharing
Pinterest • •
Pinterest Setup & Optimization Regular Posting & Sharing
Instagram
Linked In Profile Setup and Optimization • Linked Business Account Set Up Regular Posting • • •
Instagram Account Setup and Optimization Instagram Business Account Set Up Instagram Account link with facebook Regular Posting & Sharing
Apsense • • • •
Apsense Account Setup and Optimization Brand Page Creation Increasing Likes Regular Posting & Sharing
Flikar •
•
Flikar Account Setup and Optimization Regular Posting & Sharing
10
OVERVIEW GOOGLE ADWORDS (PPC) ADVERTISING
INTRODUCTION PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, “pay per click”.
Campaign Set Up: The campaign is the vessel for your ad groups and where most of the settings are. Budget, geography, networks, negative keywords, time of day/days of the week and devices.
Ad Groups: Use the keyword niches you plan on targeting to determine how many and which ad groups you’ll need to create. 12
INTRODUCTION CONT… Writing Ads • • •
Make the message in the ad match the message on the landing page. Write for your audience Use a keyword from your list in the headline and in the body
Reporting • • •
Keywords Ranking Report Traffic Report Monthly Progress Report
Process • • • • • •
Objective Setting and Business Model study PPC Keyword Research Visitor Conversion Analysis Ad Copy Creation Campaign Setup (Search, Display & Remarketing Advertising) Campaign Management
PPC Strategies • • • • • • •
Keyword research Campaign and ad group structure Bidding strategy Mobile targeting Remarketing Display advertising – text and image Ad extensions
13
WHAT WE DO AND HOW WE DO •
Result Oriented Workflow - we strictly follow an agile process, which
•
keeps the development procedure
model for Website development
adaptable for changes.
•
accompaniments our project planning
Dedicated Development Team - Our
and is continuously sensible. We are
Website development company houses a devoted team of Website experts. We possess adequate workforce and expertise to tackle Website projects of any difficulty for any business size.
•
Quality Assurance - Quality is a
Competitive Pricing - Our pricing
following a transparent pricing model
OUR SERVICES
which is authentic, and measurable.
•
Effectual Support & Maintenance Once you hire a Website development
hallmark of PegaLogics. We create all the
expert from us, we guarantee dedicated
Website project according to the Website
support with maintenance to ensure
guidelines with an enthusiastic Quality team
your Website constantly delivers
on board to carry out reversions and retesting before the delivery.
countless customer experiences.
14
LIFECYCLE OF A PROJECT
WireFraming
Design
Development
Testing
Deployment
Delivery 15
THANK YOU
[email protected] http://www.pegalogics.com/
