Content Marketing: Benefits, Strategies & the Impact of AI | TWJ MEDIA

How Content Marketing Works?

Introduction: Content creation & marketing has been a core part of Marketing for a long time. But what many people get wrong when creating a content marketing strategy is Storytelling! Storytelling can be the difference between marketing that is impactful and something which is just another Ad on social media. Needless to say, storytelling is not the only thing that is important for content marketing, there are many things that one has to determine when creating their content marketing strategy. Target audience, brand voice, consistency, quality, brand colours, type of content etc. In this article we’ll look at the needs & ways to create a content marketing strategy that works best for your brand & business. Why do you need Content Marketing? Content Marketing is the process of creating & distributing various types of content like videos, articles, social media posts, blogs etc. to attract the attention of your target audience, spread awareness about your brand & convert the same audience into loyal customers. Content marketing has been around since old times. From the town crier selling newspapers in the city square to the pop-up ads that you see after visiting a website. The most visible difference is the priority given to the way we market our content today. Research shows that businesses with blogs get 67% more leads & 67% marketers claim to have seen an increase in leads due to B2B content marketing.

With the current algorithms of social media platforms which pushes short video content, Instagram reels & Youtube shorts have shown to be nearly 88% more effective when included in content marketing plans. Benefits of Content Marketing: 1. Online Visibility 2. Better Lead Generation 3. Customer Loyalty Creating a Content Strategy from Scratch To be able to take full advantage of content marketing one needs to prepare a well researched strategy. A usual content marketing strategy consists of the following: 1. Goals & KPIs 2. Determining Target Audience 3. Content Research & Type 4. Distribution Channels 5. Re-evaluation & Optimizations SEO’s role in Content Marketing SEO or Search Engine Optimisation is the king of marketing your content organically to your target audience. Thus, it is imperative to optimise your content as per the latest SEO standards set by search engines like google chrome, firefox etc. It is also important to make sure that you: 

Avoid keyword stuffing

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Use relevant & specific keywords

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Optimise meta-tags & description properly

Content Marketing using A.I Generative A.I has undoubtedly increased the overall work efficiency in our day-to-day lives, especially in the creative industry. Its ability to provide a tremendous amount of data immediately in a single location has reduced the time it takes for research.

Content Marketing is no exception to this, with A.I you can boost your work efficiency in many stages of your plan, such as: 

Automated Creation

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Personalisation

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Predictive Analysis

Evaluation & Measuring your Success Understand that marketing is a never-ending process. This is because the factors that drive the market & the customers are always changing. Thus, making it detrimental to your content marketing efforts.

Measure your content’s marketing effectiveness by: 

Tracking Engagement Metrics

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Monitoring Website Traffic

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Lead Generation

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Social Shares

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SEO Performance