Cogent University The latest software engineering

The latest software engineering innovations (Part 2) www.cogentuniversity.com

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In 2024, software engineering innovations are transforming marketing with personalized, efficient customer experiences Advances in AI, automation, and immersive tech are enabling smarter, more impactful consumer engagement. Swipe left to discover how these technologies are transforming the industry.

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Advanced Customer Data Platforms (CDPs) CDPs aggregate data into unified profiles, enabling consistent, personalized marketing across channels. Additionally, CDPs ensure data privacy compliance, building trust between businesses and customers. Segment consolidates data from CRM systems and social media to enhance personalization.

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Decentralized Finance (DeFi) Augmented & Virtual Reality in Marketing AR and VR technologies are creating immersive experiences that elevate customer interaction with brands. These tools enhance engagement by enabling virtual product demonstrations and real-time visualization. IKEA’s AR app allows customers to see how furniture fits in their space before making a purchase.

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Decentralized Finance (DeFi) Programmatic Advertising & Machine Learning Programmatic advertising automates ad buying using ML models to optimize real-time bidding and audience targeting. This increases efficiency and precision in campaign execution. Google Ads applies machine learning to fine-tune ad placement, ensuring higher relevancy and performance.

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Decentralized Finance (DeFi) Blockchain for Data Privacy & Transparency Blockchain enhances security and transparency in digital advertising through a decentralized, immutable record of ad transactions. This enhances trust by reducing fraud and improving data integrity. Lucidity leverages blockchain to verify ad delivery and offer transparent campaign metrics.

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Decentralized Finance (DeFi) Voice Search Optimization The rise of voice search requires brands to optimize content for natural, conversational language. This opens new channels for customer engagement as voice-enabled devices become more popular. Domino’s uses voice search in its app, allowing hands-free pizza orders, aligning with modern consumer behavior.

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Decentralized Finance (DeFi) Software engineering advancements are transforming marketing with improved personalization, automation, and customer engagement, enabling more efficient strategies. Stay ahead by leveraging these technologies to create exceptional customer experiences and drive business success.

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Learn more about the latest software engineering innovations with

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