Best Travel Display Ads to Promote Your Tourism Business Want to invite more bookings and sales this peak travel season? Learn how you can create the best travel display ads to promote your tourism business. As a travel advertiser, you know how important visuals are. For potential travelers to convert, you need them to feel something through your ads first. However, that's not possible with search ads, which are primarily text-based. The next possible option is travel display ads, which offer the benefit of advertising without compromising your visual appeal. So if you're looking to explore this route, keep on reading. In this blog, we are going to break down what travel display ads are, the benefits they provide, and how to create travel display ads that have a real impact.
Create Your Campaign & Get Results! Exploring Travel Display Ads First, let's talk about what travel ads are. Travel ads are promotional messages designed to advertise travel products and services, such as travel agencies, hotels, flights, tour companies, booking platforms, tourist spots, etc. For tourism businesses, these ads aim to promote destinations, major attractions, and travel experiences, with the goal of inviting more bookings.
When it comes to travel display ads, these are ads that appear on websites, apps, and other digital platforms. They typically include media like banners, text, and videos to showcase offers and highlight their benefits.
Benefits of Using Travel Display Ads If you're wondering whether investing in travel display ads is worth it or not, here's the answer. Through travel display ads, you can: ● Use eye-catching visuals to evoke emotions of wanderlust and encourage action. ● Aim for top-of-the-funnel awareness by reaching users who aren't actively searching for travel options. ● Retarget users who visited your site but didn't convert to increase your chances of getting conversions. ● Target a specific group of travelers and tourists based on demographics, interests, and behavior. ● Be more cost-effective, as display ads have a lower CTR (click-through rate) compared to search ads.
Steps to Create Effective Travel Display Ads Let's walk through this step-by-step guide on how you can create effective travel display ads for your business.
Understand potential travelers By potential travelers, we mean your target audience. Narrow down who your ads will focus on to create a better foundation right from the start. You can segment your audience into groups on the basis of ● Demographics (age, gender, income, family background, relationship status, etc.) ● Location (local area, city, state, country) ● Psychographics (hobbies, interests, lifestyle, personality traits) ● Behavior (past travel history, recent searches, stage of customer journey) For tourism businesses, this target audience can be families, solo travelers, business travelers, luxury travelers, or adventure seekers, depending on the sort of service you provide.
Set your goals Goals define the path that your ad will eventually follow, so it's best not to skip them. Think of why you are creating a travel advertisement. It can be to introduce your brand to more eyes and aim for brand awareness. Or to drive more website traffic, generate leads, and encourage conversions. A large part of it depends on your overall business goals. Keep your travel advertising goals SMART (specific, measurable, achievable, relevant, and time-bound) for better results.
Create a compelling narrative If you want people to pay attention to your ads, you must first create compelling narratives. Keep them catchy enough to grab attention and stick with people quickly. You can make your ads more engaging by using storytelling to convey emotions and evoke a sense of adventure. Clearly communicate the benefits of visiting a place, whether it's the beauty or the experience that they can get. Further personalize for each audience segment by encouraging them to imagine themselves in the setting. Don't forget to add an appropriate CTA (call to action) in the end, encouraging users to learn more or book their tickets now.
Focus on visuals Most tourists want to see what the final destination and experience will look like before giving their money to any business. That's where you can win them over using aesthetically pleasing visuals. Tourism businesses can capture the destination, show underrated gems, accommodations, and experiences to explore using high-resolution images and videos. Match it with the narrative you're aiming to build, and tell a story through it as well.
Track and Update And lastly, track and update your campaign regularly. Check what performed well in your favor. Did the display ad achieve what it was made to achieve? Are all your KPIs positive, or is there room for improvement? Identify all the gaps to make updates and adjust the campaign accordingly. You can also A/B test with your ad creatives, like ad copy and visuals, to find the best-performing ads.
Conclusion So now you know how much value travel display ads hold. Not only do they carry the perfect visual appeal, but they also have the benefits of advertising. You can easily increase your bookings and sales by targeting the right people with compelling ad creatives. All you need is a travel advertising platform by your side to get started.
Frequently Asked Questions (FAQs) What is travel advertising? Ans: Travel advertising can be termed as the promotion of travel-related products and services through ads. They are aimed at potential travelers to drive sales and bookings.
Which is the best travel ads network? Ans: 7Search PPC is one of the best travel ad networks that helps you reach a wide number of potential travelers by advertising on popular travel sites.
What are some other ad formats that work for travel advertisements? Ans: Other than display ads, search ads, native ads, in-page push ads, video ads, and social media ads also work well for travel advertising.
How to write a travel advertisement? Ans: When writing a travel advertisement, you should aim to tell a story that inspires wanderlust or make them see the outcome through a product/service.
How to create travel display ads that work? Ans: To create travel display ads that work, start by understanding your audience and setting goals. Create compelling narratives, focus on visuals, and continue tracking and updating your ads.
