Revitalizing Sales For A Pet Supplies Brand With Strategic PPC Optimization WWW.SIPRANSHECOMMGROWTH.COM
Challenges: 1. Buy Box Management: With hundreds of products listed, maintaining Buy Box ownership across all SKUs was critical. Losing the Buy Box on even a few products meant reduced visibility and immediate sales loss. Given Amazon’s constantly changing pricing and competitive landscape, keeping control of the Buy Box required constant attention 2.PPC Performance Decline: In the early months, PPC campaigns delivered excellent results, driving strong sales growth. But after 2–3 months, performance declined sharply without any obvious reason. This sudden drop raised concerns and put the brand’s momentum at risk.
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Actions: 01
Comprehensive Buy Box Monitoring:
We set up a system to regularly track Buy Box ownership across all 400+ SKUs. This helped us quickly identify and resolve issues related to pricing, inventory, or competitor activity before they impacted sales.
Detailed Performance Analysis:
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A detailed review of historical sales data and marketplace trends revealed an important insight—many SKUs were highly seasonal. Some products performed exceptionally well during specific months, while underperforming at other times. WWW.SIPRANSHECOMMGROWTH.COM
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PPC Strategy Redesign:
Using these insights, we restructured the PPC setup: Created segmented campaigns based on product categories Aligned ads with seasonal demand patterns Focused on high-intent keywords during peak periods
Strategic Keyword Optimization:
We adjusted bids dynamically to maximize visibility for top-performing products and optimized ad placements to focus on positions that delivered the highest conversions.
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Benefits: This refined strategy delivered measurable improvements: Consistent Buy Box ownership, protecting visibility and revenue Stronger, more stable sales performance driven by seasonal alignment More efficient ad spend, resulting in a low ACoS Better audience targeting, ensuring the right products reached the right customers at the right time WWW.SIPRANSHECOMMGROWTH.COM
Results: The implementation of these strategies delivered outstanding outcomes:
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Total Units Ordered: 4427 units
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Total Ordered Product Sales: $1,140,007
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PPC Sales: $285,579 (25% of total sales)
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PPC Spend: $22,968
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ACoS: 8.04%
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PPC Impressions: 10,443,878
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Conclusion: Through continuous Buy Box monitoring, in-depth data analysis, and a strategically rebuilt PPC framework, we successfully revived this pet supplies brand’s performance. The outcome was over $1.1M in sales, a strong PPC contribution with an exceptionally low ACoS, and massive visibility across Amazon. With a scalable strategy now in place, the brand is well-positioned for sustained growth and long-term success in the competitive pet supplies market.
WWW.SIPRANSHECOMMGROWTH.COM
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